Before we know it, it's the end of the year again, and there are only 26 days left before 2015 is Game Over. Every year at this time, some people are comfortably soaking up the Maldives, while many more are desperately drinking with clients to push sales. Whether they can get this year's performance bonus depends on these last twenty-plus days. I've been in sales for 15 years, so I know a thing or two about it. Today, I'll write a short piece on how to boost sales at year-end. ➊ Find: Analyze data to find opportunities to boost sales, prioritizing A-class customers, A-class categories, and key personnel. Just like cramming for an exam, at the last minute there's no time to negotiate with every customer one by one; you must focus on the key ones! Key customers, categories, and personnel are the 80% of sales according to the Pareto principle. Lock onto key personnel, work on key customers, and sell them products from key categories. ➋ Chase: Previously, sales were tracked weekly; now, track them daily or even hourly. Sales are first chased, then analyzed. If you don't track sales, you'll end up with nothing. At this point, as a department leader, you absolutely cannot blindly trust your subordinates' assurances. Those who are good at patting their chests and making promises are often the ones who pat their butts and leave fastest at month-end. Of course, a good leader doesn't just apply pressure without providing methods; ➊ is actually the method. ➌ Pressure: Use relationships to push inventory on key customers. Playing the emotional card is a must; customers with whom you have good relationships can indeed help a lot at this time. But if customers help you, you must never harm them. Absolutely do not push slow-moving products on such customers; only push categories that have sales assurance and won't tie up inventory for too long. Some companies have a habit of rotating salespeople to different territories each year; this is actually a method of pushing sales. Because many salespeople think, "I'll squeeze as much as I can from this territory," since they won't manage it next year. This method greatly dampens customer enthusiasm, which is bad. Of course, customers aren't fools either! ➍ Money: Ask the boss for a budget; with money, things become easier, you know what I mean. This is the easiest time to ask the boss for money. Appeal to emotion and reason; girls can even cry a little, it works! Using money to buy sales is actually borrowing from 2016 sales, unless the money is spent on end consumers (but that's less effective and indirect), so at this time, it's best to use the money on channel partners. ➎ Paint: Motivate the team with a vision and big promises. As a team leader, if not now, when will you pump up the team and paint a big picture? It won't work if you only give pressure without energy! You can't just write empty checks; you need some practical actions. You must create some exciting incentives after achieving goals, like giving trips, etc. ➏ Negotiate: Boss, can you reduce the target? This is the last resort, the ultimate move, usually not used because it lowers your RP value. So if you use it successfully, be sure to recharge your RP in time. Otherwise, you'll just have to take your money and leave. Finally, as a business manager, you also need to prevent salespeople from cheating on numbers; sales achieved through cheating are meaningless. Wish you all success! -END- Content Selection Reply with the following keywords to search and read related articles: Sales Supervisor, Second-tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Slow-moving, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Trade Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing, Market Visit Inspection, Baijiu, Beer, Sales Increase, Agency Products, Cross-region Sales, KA, Terminal Vividness, New Market, Market Operation, Learning, Book Recommendations, Inventory Management, New Salespeople, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Attraction, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Inventory Pressure, Festival, Distributor Cost Control Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report.