Better-than-expected strong growth demonstrates Alibaba's ability to create momentum by serving both enterprises and consumers, with innovation driving growth and growth leading innovation. On May 15, Beijing time, Alibaba Group released its Q4 and full fiscal year 2019 results, strongly kicking off Tmall 618. In this fiscal year, Alibaba Group's revenue reached 376.844 billion yuan, with Q4 revenue of 93.498 billion yuan, both up 51% year-over-year. Taobao and Tmall added over 100 million new users in the past fiscal year, bringing over 900 billion yuan in incremental business to brands and merchants. Better-than-expected strong growth demonstrates Alibaba's ability to create momentum by serving both enterprises and consumers, with innovation driving growth and growth leading innovation. The results also show strong user growth on Alibaba's China retail platform over the past year. As of the end of March 2019, Taobao and Tmall's combined monthly active users (MAU) reached 721 million, up 104 million year-over-year and 22 million quarter-over-quarter. As of the end of March, annual active consumers reached 654 million, up 102 million year-over-year. Tmall's physical goods GMV grew 31% year-over-year in fiscal 2019 and 33% in Q4, outpacing industry peers and exceeding the national online physical goods retail sales growth of 25.4% for the full year and 21% for Q1 as reported by the National Bureau of Statistics. This also means that over the past year, Alibaba's digital economy has led the daily lives of over 700 million consumers globally, spanning shopping, local life, travel, and entertainment. As China's largest and most complete consumer lifestyle community, Taobao's tens of millions of merchants contribute billions of products. Over 120 million active consumers shopped on Lazada and AliExpress. One in seven Chinese people has ordered food on Ele.me or watched the Russia World Cup on Youku. Hema has opened 135 stores in China, with an estimated 30 million people living in 'Hema districts'. Cainiao Station handles over 10% of Alibaba's China retail platform parcels daily. AutoNavi (Amap) became the first domestic travel platform with over 100 million MAU, deeply embedding the internet into the real world. Among the over 100 million new consumers added in the past year, 77% came from lower-tier markets. In the vast third-tier cities and below, Taobao is changing small-city life. The results state that Taobao's accelerated penetration into lower-tier markets is an important engine for Alibaba's core e-commerce business growth. Taobao and Tmall are about to launch the 618 carnival with the largest brand participation and biggest discounts in history, leading brands and merchants to accelerate expansion into lower-tier markets, providing consumers in lower-tier cities, counties, and rural areas with richer products and experiences. "Alibaba is increasingly becoming synonymous with daily consumption in China, with 654 million annual active consumers and expanding penetration in lower-tier markets," said Daniel Zhang, CEO of Alibaba Group. "Our cloud, data technology, and the huge pull of new retail enable us to continuously transform how businesses operate in China and other emerging markets, which will benefit our long-term growth." Tmall is increasingly appearing in the earnings reports of brands like Kering, Estée Lauder, L'Oréal, and Canada Goose, becoming a key signal that boosts investor confidence in future growth. More and more brands are following Alibaba's ecosystem into vast lower-tier markets and other emerging markets like Southeast Asia. Not long ago, Tmall announced it will double its transaction volume in the next three years to continue helping domestic and international brands and merchants achieve rapid growth. The business layout for consumers and enterprises is like the two wings of Alibaba's digital economy—from traditional physical e-commerce, local life, to cultural entertainment, covering consumers' main life and business scenarios, while the ecosystem's financial services, logistics, and cloud computing provide a series of infrastructure for digital transformation. More and more brands and enterprises feel the urgency of digital transformation. Over the past year, they have not only achieved new growth in performance within Alibaba's ecosystem but are also moving toward true digital operations through Alibaba's business operating system. Today, Alibaba Cloud serves more than half of China's A-share listed companies, 7 million enterprises have achieved digital upgrades through DingTalk, Ant Financial serves over 15 million small and micro enterprises, Cainiao's global smart logistics backbone network serves 750,000 import and export merchants, and Alibaba uses digital technology to support public services in over 26 provinces, autonomous regions, and municipalities. Many brands like Starbucks have become more digital through Alibaba's business operating system—Starbucks not only delivers in over 2,100 stores across 35 cities but also horizontally manages multiple digital consumer operation platforms such as Taobao, Tmall, Ele.me, and the Starbucks App, achieving interconnected membership benefits across different consumption scenarios. "We delivered solid results again this quarter and fiscal year, with revenue up 51% year-over-year, strong user growth, and active ecosystem engagement," said Maggie Wu, CFO of Alibaba Group. "Over the past few years, our stable profit growth and cash flow have allowed us to strengthen our core business, invest in new businesses, and create unique value for customers. These investments have expanded our overall addressable market and laid a solid foundation for long-term development." Source: Tmall Discovery (天下网商) Tips will be paid 400-2000 yuan once adopted. China FMCG + Internet Professional New Media Committed to FMCG manufacturer and distributor transformation and channel digital solutions