PPT is one of the essential basic skills for every marketing professional, but unfortunately, most people's PPT skills are limited to filling in text. The editor shares six complete sets of PPT skill improvement series by Buyi Gongzi, which he has treasured for a long time. These courseware materials present all PPT skills and techniques from basic to advanced, and they are excellent! If you need them, you can reply "PPT " in the official account to get the download link.
People who often make PPTs often joke: Most people who make PowerPoint have no power and no point.
In the Office family, PowerPoint seems to be the most "user-friendly" one. It seems that even the neighbor Lao Wang can easily make a few slides. But if you make your PPT like this:
Or like this:
Some people say that those who make PowerPoint have neither power nor point? Nonsense! If you can't make Power and Point, it's only because you messed up your PPT.
Power (here we call it "impact") comes from exquisite layout, eye-catching color schemes, appropriate fonts, and icing on the cake images. Point (here we call it "key point") comes from appropriate form, your ideas, your way of expression, and the organization of various elements.
Now let's talk about how to make an excellent PPT from these aspects one by one!
1. Before opening the software... Think as a whole
Before you start making a PPT, you need to think clearly about what final presentation effect you need: Is it a meticulous academic analysis? Is it an eye-catching business report? Or is it a personal presentation that can be filled with various personal stuff? Only by grasping the structure and skeleton first can you enrich the content.
Sharpening the axe will not delay the work of cutting firewood. Compared to opening PowerPoint and randomly piecing together a few slides, you need a holistic idea. This should follow your presentation flow.
2. Cherish life, stay away from defaults: No Built-In Theme
When opening PPT, many people can't help but click on the default theme in the software. But I want to tell you: Cherish life, stay away from default themes! Do you know what a PPT made with MS default theme looks like? Well, it's like this:
3. Only show the most core information
You don't need to put all the information on one slide. What you need is a concise and powerful title and the most attractive core information. Avoid putting a whole paragraph on the PPT. You may think this helps during the presentation, but reading it aloud will only make the audience think you are a fool.
On each slide, you should effectively distinguish between core information and secondary information using elements such as font, size, and color.
4. Layout
Practical tips: Layout The four principles of PPT layout:
• Alignment
• Contrast
• Assembly
• Coherence
1) About alignment
How many types of alignment are there? I believe you can give the correct answer: three types: left alignment, right alignment, and center alignment. But do you know the advantages and disadvantages of each alignment method? (All in the picture)
By skillfully using various alignment methods, your copy can quickly exude a high-end aura.
2) About contrast
Either exactly the same or completely different. For example, in the two text blocks below, each part is the same internally, but the two parts are completely different from each other.
3) About assembly
Either very close or very far apart. For example, in the lyrics of the three divine songs below, each song's lyrics are arranged closely together, while maintaining a certain distance between different songs.
4) About coherence
Even if you don't use templates, don't change your style on every page.
The spirit of thrift doesn't need to be extended to making PPTs. Note! You have space! You have layout! Don't try hard to fill every slide.
5) Don't deliberately enlarge the font
5. Color
Do you think only Northeast aunties can handle red and green?
Not at all! If you control hue, brightness, and saturation well, red and green can also be fashionable!
What? You say you have a new terminal disease of the 21st century—straight man cancer?! Well, then remember this foolproof mantra: Don't use more than three colors on one slide.
Some color schemes I think are useful:
• Classic—black, white, gray
• Cool—yellow-black, red-black
• Harmonious—dark with light
• Lively—lime with fruit green
• Steady—dark blue with light blue
• Modern—yellow-blue
If you still don't have a sense of color, here are some small tools that can help you:
Adobe Kuler (color.adobe.com) is a model of online color tools. There are thousands of excellent preset color templates to choose from, and you can also use this advanced and easy-to-use tool to generate your own templates. Other similar tools include Piknik (color.aurlien.net). Piknik is one of the most basic color tools on the planet. Just move the mouse to change the color, scroll to change brightness, then click to copy the value to the clipboard, and you're done.
When making websites, I use it every day to get a feel for color selection, including how it looks, how it would look if it covered the entire screen, and which color is good for slides, etc.
0to255 (www.0to255.com) is also one of my favorites. It's a very powerful tool for finding color variations. This makes it excellent for designing website borders and hover effects, but you can also use it to find accent colors for PPT layouts or other elements.
6. Fonts
The most basic advice is to choose sans-serif fonts for PPT, such as Arial in English or Heiti in Chinese. Fonts that look good in Word should not be used in PPT, and vice versa. It's best not to use more than three fonts in a PPT, and avoid artistic fonts.
7. Pictures
Non-mainstream, low-resolution, and watermarks—hello, goodbye!
If you have a group of images, you can try a steady rectangular layout, or a slightly more lively circular crop.
Trust me, inserting a panoramic image on a certain page can give you extraordinary style!
Full-screen high-definition images, paired with a framed text, create a fashion blockbuster, right?
8. Data visualization: Graphs
Don't use Office's built-in chart colors. If you must, please modify them.
Besides pie charts, line charts, bar charts... your data has more brilliant possibilities.
If you are using Office 2013, congratulations, you are already ahead at the starting line.
Finally, PPT is one of the most creative tools. The above rules are not meant to be strictly followed, but to be broken by smart people like you. After all, the public's aesthetic is never the most beautiful. Yours is.
This article is from LinkedIn China (ID: LinkedIn-China). LinkedIn is the world's largest professional social networking site, with over 300 million members worldwide, and every Fortune 500 company has executives joining.
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