Click to read the original article for details His entrepreneurial journey started from zero, and in just three and a half years, as a prefecture-level food distributor, his annual turnover exceeded 200 million yuan. He continues to race along the fast track of development, creating a miracle in the industry. How did he do it? I had the privilege of visiting him and compiling some of his classic quotes, which may offer a glimpse into his success.

1. Time Allocation "I'm the redundant person in the shop." "I see some shop owners so busy that even after a decade, they're still placing orders themselves. When we visit them, they don't even have time to chat. Such bosses, even if successful, work too hard and it's not worth it." He delegates all routine tasks to his employees, happily playing the role of a "leisure person," focusing on the big picture: company development planning, talent recruitment, and seizing opportunities.

2. Popularity Equals Wealth "I spend most of my time chatting over tea with friends or factory representatives." "Even if they don't have a suitable product for me now, they might have a great one in the future. Treating them well reduces the chance of missing opportunities." His tea room is a favorite gathering spot for factory personnel and peers. He enjoys sharing experiences and knowledge in a sincere and open manner, never stingy with advice. Even small factories or junior salespeople are treated as guests; he never puts on airs and respects every visitor. Compared to factory salespeople who often face closed doors and cold shoulders, they feel like "gods" when they visit him, which they appreciate and remember. Popularity is wealth. Respecting every factory representative who comes to your door is giving yourself opportunities. Even if their products aren't suitable, they'll introduce good products from their network. That's how he amassed over a thousand products generating 200 million in sales. Cultivating good relationships brings blessings. This isn't just business; it's about touching hearts. Everyone craves respect. Don't cold-shoulder factory salespeople who come to introduce products or open cooperation opportunities. Even a smile or a cup of tea can earn their gratitude.

3. Trust and Delegation "If the boss knows all the prices, the business won't grow big." "Store managers have pricing authority; they don't need to ask for approval for everything. Otherwise, customers might leave while they're waiting for approval." "Once you trust someone, trust them fully." The best way to show trust is to delegate fully. A person who is fully trusted can unleash tremendous potential.

4. Talent Recruitment "I saw this promotional girl was very capable, so I hired her as our business director." A well-known manufacturer's promoter came to his store for in-store promotion. He noticed her exceptional selling skills and recruited her. She has since become a key member, overseeing all store sales. After she joined, the company's performance doubled, and within two years, she rose to business director. "You have no breakthrough in that factory; come work with me for a brighter future." He persuaded an excellent salesperson who was undervalued by his factory to join him, tailoring a plan: sell profitable products to quality end customers and split the profits 50-50. The salesperson handled customer development, delivery, and collection independently. After joining, his annual income tripled or quadrupled, while the boss gained high growth in both end customers and terminal sales. "Want to take on a new category but don't understand it? Don't learn it yourself; hire experts to help with purchasing and sales." A boss doesn't need to know everything; hire professionals for specialized tasks. With a keen eye for talent, a sincere attitude, and innovative income distribution mechanisms, he recruited over 40 excellent employees in three and a half years.

5. Incentives "Every year, I allocate 30% of operating profits to reward outstanding employees." "My earnings are known to all employees; I'm always transparent." "An employee stays with you for three reasons: salary, visible prospects, and job satisfaction." "If outstanding employees can't afford a car or a house while working for me, it's not their shame; it's mine." "You can't earn all the money yourself. To gain, you must give." As Liu Chuanzhi said, "When wealth gathers, people scatter; when wealth scatters, people gather." He deeply understands the art of giving and is a firm practitioner.

6. Promoting New Products "If we don't promote new products, where will salaries and bonuses come from?" This was his answer to employees asking, "Why do you take on so many new products? Promoting them is troublesome." Old and channel products have high sales but transparent prices and low profits. New products are harder to promote but offer higher margins. Understanding this, whenever the company takes on a new product, the responsible salesperson and store staff push it wholeheartedly, leading to high survival and growth rates. This is one of his secrets to achieving both sales and profit growth—having his cake and eating it too.

7. Taking Losses "Those who aren't afraid of losses don't lose; those who fear losses often lose." This means "losses are gains." People who prefer to suffer losses themselves rather than let others lose usually have better relationships and more blessings.

8. Slow-Moving and Unsold Products "For products with no potential or unsold items, once the decision is made, quickly discount them," because "every day in the warehouse is a cost," not waiting until they expire. Managing over a thousand products, his inventory remains healthy thanks to this fast disposal mechanism.

9. Leveraging Resources "Leverage trends, leverage strength, integrate resources." This is his summary of how he started from scratch and grew rapidly. Coming from a factory sales background, he spent over 500,000 yuan just for a storefront and cold storage at the start. With insufficient capital, he relied on this eight-character mantra to quickly accumulate and lay the foundation for rapid growth.

10. Planning for the Future "I've already thought about what to do next year; some actions are already underway." Proactive planning clarifies the company's direction and approach. With clear direction, employees work in unison, achieving twice the results with half the effort.

11. Potential Is Forced Out "I've grown this big because I was forced to." Indeed, if you don't push yourself, how can you know your potential?

12. Cash Flow "External receivables are only over 1 million yuan." With monthly sales of nearly 20 million, receivables are just over 1 million, less than 5%. The rest is cash sales? That would make many distributor peers envious! "If they don't pay for goods, have poor credit, can we cooperate with such customers?" His principle of not expanding business through credit keeps his cash flow healthy. With a delivery capacity of 10 trucks in his prefecture-level city and a professional sales team serving downstream customers, clients have no after-sales worries. Selling his products means making money, so paying cash upfront is no concern.

13. Not Knowing Management "I've never studied management." He says he was a salesperson for ten years before starting his business, never a manager, never in management, so he humbly claims he doesn't know management. But in my view, he is definitely a "management master without formal training" in the frozen food distribution industry. His self-learning ability, analytical and summarization skills, and ability to create and seize opportunities are formidable. His grand vision for the future, innovative profit-sharing mechanisms, broad-mindedness in treating others well, and ability to attract and use talent wisely are key to maintaining healthy, rapid growth while still enjoying a relaxed life. Salute to the master!

Source: Dachuanxiang -END-