In the course of a distributor's business, to grow the business, it is inevitable to continuously introduce new products to increase sales. However, how many distributors have not been cheated by manufacturers? The tuition paid is miserable! They intended to make a big profit, but instead suffered a big loss. Today, we offer some advice, hoping that distributor friends can suffer less harm and take fewer detours, enabling them to grow and expand rapidly! 1Whether the enterprise's operation is healthy and stable Many distributors have encountered such examples: just after the distributor pays, and the product is just distributed to the market, the enterprise changes for various reasons, such as production stoppage or bankruptcy, forcing the brand to exit the market midway, leaving the distributor at a loss whether to laugh or cry. Therefore, when selecting products to distribute, distributors should first conduct a comprehensive and in-depth investigation and comparative analysis of the enterprise to determine whether its operation is healthy and stable. For example, it is necessary to understand the nature of the enterprise: whether it is state-owned, foreign, Sino-foreign joint venture, private, or other. You need to "get to the bottom of it." If it is state-owned, the trust level is higher, but you need to scrutinize the company's management, product development, after-sales service, etc. If it is foreign, is it a large group or an unknown small fry? Similarly, you need to think twice to avoid being deceived and having a false joy. If it is private, know whether it is a sole proprietorship or a partnership, and understand the boss's financial strength, business history, operating conditions, and how he handles interpersonal relationships. 2Owning a factory or OEM products Currently, whether in the food industry, home appliances, clothing, or other industries, enterprises with OEM products are everywhere. So, whether an enterprise with OEM products is trustworthy, distributors must not jump to conclusions hastily. Admittedly, enterprises with their own factories have higher credibility, but enterprises with OEM products also have their advantages. At the very least, the enterprise does not need to spend energy managing the factory; as long as it monitors quality and design, it can fully devote itself to brand promotion, often developing more rapidly than some enterprises with factories. There are many such examples in society. Therefore, when investigating an enterprise, distributors should grasp the key point: what is the enterprise's development status, and is it developing healthily and steadily? 3The enterprise's production capacity The enterprise's production capacity also determines whether it can seize good market opportunities. Weak production capacity will inevitably lead to market stockouts, giving competitors a chance and handing over good opportunities to them. Stockouts are just one manifestation; the reasons include the following: First, the enterprise is small and its production capacity is not strong. Second, the boss often goes on business trips, sometimes for two to three months, and without his signature, production orders cannot be placed, thus delaying opportunities. Third, some enterprises have poor production management processes, leading to long scheduling times, making stockouts natural. Obviously, to assess the company's production capacity, distributors need to measure from multiple angles. 4Whether product quality is excellent Product quality is the lifeblood of an enterprise. Without good quality, even the best marketing methods are just a flash in the pan. A good-quality product can gradually gain consumer favor, while the opposite will have the effect of "bad news travels fast." In fact, whether it is a first-tier or second-tier product, the first priority is to ensure excellent product quality, which is where many enterprises fall short. In addition, while ensuring product quality, distributors also need to negotiate after-sales service matters with the enterprise; do not be soft when you should fight for your rights, lest you regret it later. 5Product development capability An enterprise's product development capability determines its development direction and is also a necessary condition for becoming big and lasting. If the enterprise's products are single, its development capability is weak, and it does not innovate in a timely manner, it will be eliminated sooner or later. Therefore, when selecting products to distribute, distributors should correctly evaluate the enterprise's development capability and market information capture ability. At the same time, note that if the company's products are "colorful" but have no fine products, and no characteristic products, it is recommended to "turn a blind eye" to such enterprises. 6Building a brand or imitating and following With consumers becoming more rational, many imitation and follow-up products have gradually exited the market, such as "Kangshuai Fu" imitating "Master Kong" and "Shuangjiang" imitating "Shuanghui." In the past, consumers had low brand awareness and did not seriously consider when purchasing; they just listened to the store owner's introduction. But now, when purchasing products, consumers look at production dates, brands, etc., which blocks the way for imitation products. Therefore, it is recommended that distributors do not choose imitation and follow-up products to avoid losing their business credibility. Choose products with a pure brand. 7Building a brand or "raising money" "Raising money!" Many enterprises in every industry have had such "good performance." These enterprises place recruitment advertisements, exhibitions, show beautiful sales policies, and send business managers for market development, all for the purpose of "raising money." The "image" they present is that recruitment advertisements and sales personnel describe brand building, product promotion, after-sales service, and many other aspects extremely beautifully. But the actual situation is that the products have no characteristics, product quality is not excellent, they do not actively promote in the terminal market, and after-sales service conditions are extremely harsh. Once the distributor falls into the "trap," after two or three payments, the enterprise slowly lets them fend for themselves. This is the enterprise's tragedy! An enterprise without a positive and upward business philosophy is like "Adou that cannot be helped." When selecting products to distribute, distributors must not relax their investigation of the enterprise's development for a moment. If you tie yourself to a company with a development direction, positive and upward, and truly building a brand, the prospects will surely be bright. 8Well-known brand or unknown brand In principle, well-known brands sell better, products that meet market demand sell better, and products with accurate brand positioning and appropriate promotion methods sell better. Therefore, when selecting products, distributors should consider the brand's awareness and reputation, whether the product development results meet market demand, and whether brand building is scientific and in place, and then make decisions based on the specific conditions of the local market. 9Franchise or network circulation When choosing a franchise model, distributors should first conduct an in-depth investigation of the brand to see if it is a strong and well-known brand, because the success of franchising first depends on the strength of the brand, followed by factors such as product quality, service, and price. The network circulation model focuses on product quality and price. If the price is too high, "network circulation" is very difficult, which goes against the purchasing concepts of online consumers. Source: Distributor's Home -END-