Introduction Scientific, reasonable, and aesthetically pleasing supermarket product displays attract consumers' attention, stimulate purchases, and boost sales. So, what principles should we remember to achieve such displays? Here, combined with practical display diagrams, we explain some simple display principles in rhyme, hoping to help your business.
Display Rhymes
Detailed Display Diagrams
1 Visible and Easy to Find
The primary condition for display is that customers and staff can easily see, find, and reach the products. Therefore, every displayed item must meet this basic requirement. As shown in the diagram.
2 Reachable at Arm's Length
Similar to the purpose of visibility, the display height should be within the reach of staff or customers. As shown in the diagram.
3 Front Facing Outward, Not Upside Down
Products should face the customer with the front side outward. This not only makes it easier for customers to notice them but also reflects the store's basic management level. As shown in the diagram.
4 Price Tags Correspond to Products
Price tags and products should correspond one-to-one to avoid creating a negative impression of price traps, which reduces customer trust, and to facilitate direct purchases. As shown in the diagram.
5 Stand Up Rather Than Lie Down, Align Top and Bottom
Products that can be displayed upright should be displayed upright as much as possible. This not only increases the visible display area and product attention but also avoids product damage from long-term lying flat. As shown in the diagram.
6 Low Left, High Right, Price Grouping
Generally, product displays should follow the customer's traffic flow, arranging low-, medium-, and high-priced items in sequence. Especially, placing low-priced items at the customer's entry point helps build a low-price store image.
7 Prime Position for Key Items
On the same shelf, different display positions can lead to different sales volumes due to varying customer viewing patterns. Generally, items at eye level sell the most, while those requiring customers to look up or squat down sell relatively less. As shown in the diagram.
8 Don't Cover Brand Products
Brand products are crucial for store traffic. Depending on their sales characteristics, they can be positioned as key, auxiliary, or other items, but they should not be deliberately blocked or hidden. As shown in the diagram.
9 Related Displays for Better Service
Reasonable display layout should consider customer traffic flow and target customer consumption habits. Typically, seasonal categories and promotional items can be placed near the entrance (to increase entry rates), promotional categories can be placed at traffic flow junctions (to extend customer paths), and related product zones can be set up inside the store based on different target customer needs. As shown in the diagram.
10 First In, First Out to Reduce Expiry
To avoid expiry losses, products should be displayed following the first-in, first-out principle.
11 Fixed Product Positions, No Neglect
To maximize display effectiveness and solidify product management, stores should gradually implement fixed shelf positions when conditions allow, strengthening product management. As shown in the diagram.
12 Featured Products at End Caps
In addition to basic display positions, featured products such as seasonal items, promotional items, and new or special products should, where product management permits, be given more end-cap or cart displays to create a better store marketing atmosphere.
13 Props and Aids for Support
Display is not just about products; it's also about combining products with display aids like special price signs and POP materials. Proper use of display tools can highlight key products and achieve the goal of a silent salesperson.
14 Small Items at the Checkout
Generally, suitable items for checkout counter displays include small-sized products, convenience items, products easily overlooked by customers, impulse-buy items, seasonal small items, lower-priced items, and non-food items. This encourages customers to make "add-on" purchases, increasing the number of items per transaction.
15 Prevent Theft of Valuable Items
Valuable items prone to theft should be displayed in closed cabinets with dedicated management and daily handover.
Typically, products from famous brands, best-sellers in the local consumer circle, relatively high-priced items, and items frequently lost during inventory are common theft targets. These need special display designs, such as empty box displays, anti-theft magnetic strips, or closed cabinet displays.
-END-
Content Selection
Reply with the following keywords to search and read related articles: Sales Supervisor, Second-Tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Slow Sales, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Trade Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing Deals, Market Visit Inspection, Baijiu, Beer, Sales Increase, Agency Products, Cross-Region Sales, KA, Terminal Visualization, New Market, Market Operation, Learning, Book Recommendations, Inventory Management, New Salespeople, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Franchise Recruitment, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Stock Pressure, Holidays, Distributor Cost Control, Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Work Report, Work Report.