1, "Manufacturers treat all distributors equally regardless of size" is a lie. When a distributor calls a potential manufacturer, the first question is often about policy support. But the manufacturer has no idea how much you will invest to operate their product, nor what network and operational advantages you have. How can they give you a truthful answer? You need to first display your strength and advantages like a peacock spreading its tail, so the manufacturer can make a judgment and give you a clear policy. Don't believe that manufacturers treat all distributors equally. Can the policy for a 5,000 yuan order be the same as for a 50,000 yuan order? If it were your own sub-distributor, you would also treat them differently.

2, If you want a good horse, you have to feed it well. Many distributors have naive attitudes when taking on a product: they want nice packaging, excellent quality, low entry requirements, low supply prices, and strong manufacturer support. Where can you find such a product? If such a product existed, why would it be your turn to sell it? Remember, China has over a billion people! If such a product existed, wouldn't everyone be selling it, and wouldn't every consumer be using it? Even international big brands can't achieve that. If you really encounter such an opportunity, why be a distributor? Just buy a lottery ticket instead.

3, No free lunch; you get what you pay for. Manufacturers may offer 100% initial stocking, 100% expense reimbursement, free vans, cash bonuses—they pull out all the stops, painting grand pictures. Distributors get dizzy like they've had too much to drink. But the manufacturer's boss is in business to make money, not to run a charity. How could such a windfall fall from the sky? The boss isn't brainless; if they wanted to do good, they'd just stand on the street handing out cash, why make it so complicated? "But they have strength and aren't profit-driven; they're building a brand." Building a brand? How many five-year brands are there in China? How many ten-year brands? Without reasonable profit margins, how can they pay employee salaries? How can they develop new products that meet market needs? How can they promote products? Only with profit can a manufacturer form a virtuous cycle. Would you do it if you were in their shoes? Besides, the brand is theirs; you're there to make money. Once they have a brand and don't like you, they can replace you with a word. So, the various returns from the manufacturer actually come out of your pocket. They just exploit your greed for small gains and dress it up with nice words. Remember: wool always comes from the sheep's back; if it didn't, it wouldn't be wool.

4, Find a product that matches your status. If you only have three to five thousand yuan in your pocket, is it realistic to want to be an agent for P&G or Coca-Cola? Some distributors don't even understand their own situation and hastily call manufacturers with one condition after another. Would a legitimate manufacturer even pay attention? It's like a fresh college graduate, no car, no house, calling Zhang Ziyi to discuss a relationship—what outcome could there be? If you have strong financial resources, you can get so-called big brands; profits are lower, but volume is high and operations are easy. If you don't have money, profits need to be higher, but you'll have to put in much more effort. The mindset of "the bolder you are, the more you'll produce" won't lead to good business.

5, If the egg tastes good, why bother figuring out which hen laid it? Some distributors invest only ten thousand or so, and are far from the manufacturer, yet they strongly demand to visit the factory. They've already pictured the manufacturer in their minds, hoping it's grand and imposing, at least on a township scale. They think this gives them a strong backing and nothing to worry about. This is like if the egg tastes good, you must find out which hen laid it. There is some correlation, but no necessary causal relationship. When you date and marry, as long as the woman looks good to you, why care about how her mother looks? What's it to you? A pretty mother doesn't guarantee a pretty daughter. You're representing the manufacturer's product; you should care about whether the packaging, price, and selling points suit the local consumer base. A big manufacturer just means the boss has money; it doesn't mean their products will sell well in your area, nor that they'll be trustworthy or share profits with you. Who says big companies can't go bankrupt?

-END-

Original Selection Click the title below to read directly: [Line Sales Rep Practical Operation Guide (with full PPT download inside) Excellent Product Recommendation: The best domestic learning platform for FMCG distributors Focusing on providing professional, practical, and actionable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly Reply with number 「1」 to view 1067 must-read articles for distributors Including 14 categories and 57 knowledge points From manufacturers to customers, practical and management-focused All dry goods If you haven't followed yet, long-press the QR code below Project Consultation | Promotion Cooperation Please call To join the group, click: Read Original