More knowledgeable about distributors than manufacturers, more understanding of internal management than distributors. -------------------------------

  1. Good at seizing the trend You must grasp the trend. Always stay informed about macro policies and industry policies. Otherwise, even if you make money initially, you won't be able to hold on to it in the end. Representative case: Liu Chuanzhi of Lenovo sensed the coming change in China from a 1978 People's Daily article about scientific cattle raising; Henry Fok, on the other hand, perceived business opportunities by observing whether the portrait on Beijing Capital Airport road was removed—this is a helpless fact: entrepreneurs are sometimes born, not made.
  2. Those who have truly experienced poverty Just as an "unimpressive" man who single-mindedly pursues a beautiful girl often succeeds, those who have felt the sting of poverty have a stronger desire and spirit for making money. Representative case: Ren Zhengfei, in his youth, experienced the Great Famine, and his family implemented a strict rationing system to get through the hard times together. Zong Qinghou was also a poor child, "extremely poor," often going hungry.
  3. Those who discard "face" To get rich, you must not be afraid of embarrassment. When you promote products in streets and alleys, don't fear being looked down upon. Representative case: When Ma Yun ventured into the internet and founded "China Pages," he had only one room, one computer, counted every yuan, and went door-to-door to sell to companies, being kicked out countless times as a "swindler." There are videos online of him selling door-to-door; it required a "thick skin."
  4. Those who can unite people The ability to unite people is a skill. You need to gather a group to work together and keep them following you to make big money. Representative case: On February 21, 1999, at Ma Yun's home in Lakeside Garden, Hangzhou, 18 people—including Ma's wife, colleagues, students, and friends—sat or stood around Ma. This was the later "Alibaba 18 Arhats," who pooled 500,000 yuan as start-up capital. The office was in Ma's home, everyone earned the same salary of 500 yuan per month, and had no holidays for 10 months. Ma required employees to work 16-18 hours a day, sleeping on the floor when tired. The 18 Arhats contributed greatly to today's "Alibaba Empire." Tencent's Ma Huateng and his "Four Heavenly Kings" are similar cases.
  5. Those who are good at building relationships You must handle various relationships well. Besides building your business circle, especially maintain good relations with the government and officials; otherwise, you might capsize. Recent discussions about business-government relations are frequent for this reason. Representative case: There are many cases of capsizing. Recently, Sichuan tycoons have been investigated: "star" Li Guangyuan was investigated possibly related to the Guo Yongxiang case; "beauty tycoon" He Yan had close ties with leaders like Li Chuncheng and Guo Yongxiang; hidden rich man Liu Han was revealed to have interest connections with Guo Yongxiang; "liquor richest" Wang Junlin's career intersected with Li Chuncheng; "exhibition king" Deng Hong may be involved in the Li Chuncheng case... Behind the investigations of Sichuan tycoons, a hidden "official-business interest chain" emerges, all pointing to one or two officials. So, the official-business relationship should have a limit.
  6. Those who dare to take calculated risks There is a single-plank bridge, and across it is a bountiful orchard with large, good fruits. The bold cross quickly and gather many fruits. The timid dare not cross and get none. Even if some cross slowly, they only pick rotten or small fruits. Whether innovating or being the first to copy foreign ideas, at least be the first in China. Representative case: Shi Yuzhu has had an adventurous trait since starting his business: from the successful launch of Giant Han Card; to the glory of Nao Baijin; then the abrupt end of the Giant Building; silence, comeback, high-profile launch of Giant Network, NASDAQ listing... Controversy and criticism have always accompanied him. But risk-taking is different from gambling. Shi's strategies come from in-depth research and understanding.
  7. Those who can endure hardship and persist In business, you work 365 days a year without rest, through wind and rain, with irregular schedules, and heavy lifting. Believe in the principle that "Heaven rewards the diligent." Today's successful entrepreneurs are all hardworking. Representative case: The richest man Zong Qinghou says he arrives at work before 7 a.m. and leaves no earlier than 10 p.m., and he has persisted. Taiwan's "God of Management," Wang Yongqing, founder of Formosa Plastics, had a regular routine: waking at 4 a.m., swimming, morning exercises, jogging, reading, then working from 9 a.m. to 6 p.m., followed by entertaining guests.
  8. Those with strong execution Once there is a profitable business, act immediately, step by step. Be bold and do it; only then can you seize opportunities. Emphasize execution, not just talking about strategies and ideas. Representative case: Competitive companies today all have strong execution teams, such as Huawei, Alibaba, and Giant. Ma Yun once called Alibaba "an execution team, not an idea team," elevating execution to the level of core competitiveness. Ma repeatedly stressed on various occasions that sometimes executing a wrong decision is better than hesitating without a decision, because in the process you can discover and correct mistakes.
  9. Those who adhere to principles No matter how many hidden rules exist, you must have a scale in your heart. In business, integrity comes first. Otherwise, you won't make lasting money. Representative case: The richest Chinese, Li Ka-shing, once sharply pointed out: "People lacking integrity will always be small figures." --------------------------------------

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