In mid-May, Tencent released its 2015 performance report. Based on this report, Curiosity China produced the 2015 WeChat user data, as detailed below. WeChat 2015 Performance WeChat is no longer just a mobile app full of innovative features. It has become a representative of China's electronic revolution. Covering over 90% of smartphones, it has become an indispensable daily tool in people's lives. By the end of Q1 2015, WeChat's monthly active users had reached 549 million. Reaching:

  • Countries covered: +200
  • Languages covered: +20
  • Mobile app integrations: +85,000
  • WeChat Pay users: approximately 400 million WeChat Main Features WeChat User Demographics Gender - Male to female user ratio: 64.3% : 35.7% (approximately 1.8:1), with a male majority. Age WeChat users are generally young, with an average age of 26. 97.7% of users are under 50. 86.2% of users are between 18 and 36. Occupation The vast majority of WeChat users come from four occupational categories: corporate employees, freelancers, students, and public institution employees. 80% of China's high-net-worth individuals use WeChat. WeChat's Impact on Social Interaction Daily Active Users WeChat has become an important part of people's lives. 25% of WeChat users open WeChat more than 30 times a day. 55.2% of WeChat users open WeChat more than 10 times a day. New friends added after using WeChat (chart) As a powerful social tool for Chinese WeChat users, nearly half of active users have more than 100 WeChat friends. 57.3% of users have met new friends or reconnected with old friends through WeChat. Mobile Information Consumption Behavior Mobile Data Usage 54% of users believe their mobile data usage has increased after using WeChat. 40% of users say WeChat accounts for more than 30% of their total data usage. Distribution of users' mobile data usage WeChat is the app that consumes the most data for nearly 30% of users. WeChat's data usage is the highest among all apps, far exceeding services like microblogging, shopping, video, maps, and email. WeChat's Impact on Entertainment and Lifestyle WeChat Emojis 56.5% have never used WeChat emojis 38.3% use WeChat emojis for free Nearly 50% of users have used WeChat emojis. 5.2% of users pay for WeChat emojis. WeChat's Impact on Consumer Spending Entertainment 53.6% Public platforms 20.0% Shopping 13.2% Transportation 11.3% Dining 2.0% WeChat directly drives consumer spending of 11 billion yuan (US$1.76 billion) Entertainment is the largest expenditure, reaching 5.891 billion yuan (US$943 million) Proportion of WeChat ride-hailing users' spending Among WeChat ride-hailing users, 34.3% spend around 100 yuan (US$16) per month. Public Services Provided by WeChat By the end of Q1 2015, WeChat had enabled local public services in most cities, including public transportation, utility payments, medical services, and municipal services. WeChat's "Shake" feature has also been expanded, allowing merchants to offer users coupons and other promotional activities. WeChat Pay and Wallet WeChat Pay and Wallet features have gained widespread popularity through interactive activities like New Year red packets. WeChat Official Accounts User follow rates for WeChat Official Accounts 29.1% self-media 25.4% certified media 20.7% not following any 18.9% businesses and merchants 5.9% marketing promotions Official accounts are one of WeChat's main services, with nearly 80% of users following them. Corporate and media accounts are the primary focus of users, accounting for 73.4% . Users follow official accounts mainly to get information 41.1% , followed by convenience for life at 36.9% and learning knowledge at 13.7%. User payment rates for WeChat Official Accounts Public platform account services tend to have low unit prices. 42.1% of users spend less than 10 yuan per month. Overall Social Impact Reply with the following keywords to search and read related professional articles: Sales Supervisor, Second-tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Slow Sales, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Channel Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing Deals, Market Visit Inspection, Baijiu, Beer, Sales Increase, Agency Products, Channel Conflict, KA, Terminal Merchandising, New Market, Market Operation, Learning, Book Recommendations, Inventory Management, New Salespeople, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Attraction, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Inventory Pressure, Holidays, Distributor Cost Control, Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report.