E-commerce & Instant Retail
Dialogue with Chen Yaguang of Adopt a Cow: The More Advanced the Operator, the Further from Traffic
Chen Yaguang, co-founder of Adopt a Cow, discusses the brand's journey from 0 to 2 billion yuan in five years, emphasizing the need to strengthen brand building and offline channel penetration. He also shares insights on the end of traffic dividends, the importance of demand-side innovation, and the core role of organizational culture and efficiency in long-term success.
张雅坤