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Articles by 胡乐融
Browse 2 New Distribution articles by 胡乐融.
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Knorr Seasoning: Using the "Five New" Strategy to Tap Incremental Opportunities in the Fragmented Era
The era of full-coverage distribution is fading, and the relationship between people, goods, and places is being redefined. Growth logic no longer relies on single-channel expansion or blockbuster products but shifts to a more complex reconstruction of systemic capabilities. In this context, enterprises face not 'whether to change' but 'how and what to change.' So, how can brands find new growth levers? On March 16, at the main forum of the 11th China FMCG Conference (CFC), Hu Lerong, National Sales Director of Unilever's Knorr Retail, was invited to deliver a keynote speech titled 'Knorr Seasoning: Using the 'Five New' Strategy to Tap Incremental Opportunities in the Fragmented Era.'
胡乐融Deep Transformation of People, Goods, and Places Revitalizes Classic Condiment Brands with New Offline Growth Momentum
In the era of shrinking volume, where competition for existing market share intensifies and traffic dividends fade, how can brands find growth breakthroughs? Knorr, a classic representative of the condiment category, has demonstrated strong omnichannel growth momentum in recent years. This article explores how Knorr has found new growth solutions in the shrinking era by reconstructing the logic of 'people, goods, and places.' On August 19, at the main forum of the 7th China FMCG Conference held in Shanghai, Hu Lerong, National Retail Sales Director of Unilever Knorr, delivered a keynote speech titled 'Deep Transformation of People, Goods, and Places: Revitalizing Classic Condiment Brands with New Offline Growth Momentum,' sharing Knorr's deep transformations in channels, products, marketing, and organization, providing new ideas for brand development.
胡乐融