Distribution & Channels
Instant Noodles at 30 Yuan and Toothpaste at 65 Yuan: Can 'Luxury' FMCG Products Win Over Consumers?
Instant noodles selling for 30 yuan and toothpaste for 65 yuan are examples of FMCG brands venturing into the high-end market. While some consumers are willing to pay for premium packaging and perceived quality, others question the value, and experts warn that high prices must be justified by genuine product quality and consumer demand.
孙杰 樊一婧