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Articles by 谢璇
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Walmart Moves to the Opposite Side of Sam's Club
Walmart's first store of its new-generation compact format officially opened in Chengdu. The 3,000-square-meter single-story store, with about 10,000 SKUs, was remodeled from a store that had been operating for twenty years, restructuring its product mix, spatial layout, and omnichannel experience. On one hand, it highlights Walmart's differentiation in fresh and food products, while also emphasizing fulfillment services such as scheduled delivery, citywide delivery, nationwide delivery, and direct supplier delivery. It is reported that Walmart will use this store format as a blueprint to accelerate the upgrade of stores across the country, with plans to upgrade and open over 100 stores nationwide within the year.
谢璇Online Platforms Push for Price Cuts While Offline Stores Urge Price Hikes
Li Jie, co-founder of a high-end consumer goods brand, faced a dilemma: online platforms constantly demanded price cuts, while offline stores urged price increases. After leaving a major platform's self-operated mall, Li Jie's products sold well offline, even reaching Qinghai at higher retail prices. However, the platform later invited them back with improved terms, reflecting a shift in platform strategies. This story illustrates the broader trend of new consumer brands returning to offline channels due to rising online costs and the need for diversified distribution.
谢璇Discount Stores: Racing Toward Ten Thousand Stores
Discount stores are finding their advantage in lower-tier markets, where offline efficiency increases with descent. Some aggressive players have even opened 2,000 stores in a year. "In the next couple of years, there will definitely be a batch of companies with ten thousand stores, not just one, but a batch," says Tan Zhiwang, partner at Wujie Innovation Capital, which has invested in over a dozen related brands. He notes that growth is too fast to track accurately, with numbers changing monthly. Some brands founded in December 2021 are expected to exceed 1,000 stores this year, while others have opened 1,200 stores annually or achieved over 6 billion yuan in sales over several years.
谢璇