---
title: "Zhanghe Cloud Warehouse's Zha Jiulan: Shared Cloud Warehousing, Following the Trend"
description: "On November 9, at the 3rd 'FMCG + Internet' Conference, Zha Jiulan, co-founder of Zhanghe Tianxia and CEO of Zhanghe Supply Chain, proposed building localized Zhanghe shared cloud warehouses. Based on the transformation trends of the FMCG industry and the dual upgrades in consumption and technology, the initiative aims to deepen regional supply chain operations, fostering collaborative win-win outcomes across the entire industry chain involving brand owners, distributors, and terminal stores. Shared cloud warehousing is a strategic move aligned with future trends."
author: "New Distribution"
publisher: "New Distribution"
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published: "2017-11-16"
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# Zhanghe Cloud Warehouse's Zha Jiulan: Shared Cloud Warehousing, Following the Trend

> On November 9, at the 3rd 'FMCG + Internet' Conference, Zha Jiulan, co-founder of Zhanghe Tianxia and CEO of Zhanghe Supply Chain, proposed building localized Zhanghe shared cloud warehouses. Based on the transformation trends of the FMCG industry and the dual upgrades in consumption and technology, the initiative aims to deepen regional supply chain operations, fostering collaborative win-win outcomes across the entire industry chain involving brand owners, distributors, and terminal stores. Shared cloud warehousing is a strategic move aligned with future trends.

On November 9, at the 3rd 'FMCG + Internet' Conference, Zha Jiulan, co-founder of Zhanghe Tianxia and CEO of Zhanghe Supply Chain, proposed building localized Zhanghe shared cloud warehouses. Based on the transformation trends of the FMCG industry and the dual upgrades in consumption and technology, the initiative aims to deepen regional supply chain operations, fostering collaborative win-win outcomes across the entire industry chain involving brand owners, distributors, and terminal stores.

**Shared Cloud Warehousing: Following the Trend**

In the past, within the traditional FMCG distribution system, industry concentration was low, and intermediate layers were numerous. Constrained by technological applications and information asymmetry, each brand owner had a batch of distributors, and the same small store often required deliveries from different distributors. Today, with the proliferation of internet technologies and tools, B2B enterprises have risen, and this fragmented distribution is now entering an optimal period for transformation and upgrading.

In the next five years, distributors will inevitably undergo transformation and upgrading, experiencing disruptive changes. A batch of distributors will transform into category distributors. Large brand distributors need to possess robust warehousing and distribution systems to capture stores. If they start building their own warehousing and logistics systems now, they will already be lagging behind, with huge investments, high costs, and increased risks. Collaborative sharing is a correct strategic decision based on future development trends and the current fierce competition. Distributors need a localized shared supply chain service platform to achieve intensive and coordinated development.

The future development of the FMCG supply chain will inevitably trend toward intensification. In the next five years, it is not about eliminating middlemen but truly moving toward a state of sharing and common prosperity. Therefore, with the support of HNA Group and Gongxiao Daji, Zhanghe Tianxia is uniting national brand owners and distributors to build a shared supply chain and create shared Zhanghe cloud warehouses. Shared cloud warehousing is following the trend.

**Building Localized Shared Cloud Warehouses to Solve Supply Chain Efficiency and Cost Issues**

For brand owners and distributors in the FMCG industry chain, high warehousing and distribution logistics costs have become a core factor limiting rapid development. Based on this pain point, Zhanghe Supply Chain addresses efficiency and cost issues in commercial circulation by building localized shared cloud warehouses. Efficiency and cost are also the core of FMCG industry development.

Driven by innovative cloud warehouse technology, the new Zhanghe cloud warehouse service achieves optimization and upgrading of the commodity circulation supply chain. Equipped with advanced unified warehousing and distribution technology, sufficient capital, and efficient team partners, Zhanghe Cloud Warehouse joins hands with more regional brand owners and distributors to jointly build a localized unified warehousing and distribution service system. Through joint construction and joint operation, more idle social warehousing is shared, aggregating different commodity categories from various distributors into the same cloud warehouse. By optimizing commodity structures, standardizing distribution routes, and intensive operations, it serves the entire industry chain.

The continuous growth and development of Zhanghe shared cloud warehouses, with support from partners in various regions, benefits from the foundational resource advantages of the Zhanghe Tianxia platform. Through a matchmaking service model, the comprehensive platform system is embedded into all participants in the industry chain, achieving aggregation and concentration of commercial flows, forming a complete commercial flow model, large-scale commercial trade, standardized product combinations, and standardized operational management, thereby realizing full-chain unified warehousing and distribution.

Aggregating dispersed commercial flows into an intensive and complete commercial flow is the foundation for building a unified warehousing and distribution service system. Achieving logistics sharing and specialization, and reaching a high degree of division of labor and coordination, is the prerequisite for the survival of a unified warehousing and distribution supply chain. Through the cloud warehouse system, commercial flow, logistics, capital flow, and information flow are coordinated and unified, allowing partners to fully enjoy the convenience and value brought by technology and unified warehousing and distribution.

In addition to warehousing and distribution logistics empowerment, Zhanghe Cloud Warehouse can also provide more added value services. On the basis of empowering warehouses, it achieves financial empowerment and data empowerment, creating a highly competitive ecological supply chain service model, thereby helping the entire industry chain break through constraints and develop rapidly.

**Cloud Warehouse Joint Operation: Sharing the Future**

With the core of 'city cloud warehouse + terminal distribution + value-added services', Zhanghe Cloud Warehouse achieves the 'four flows in one' of commercial flow, logistics, capital flow, and information flow. By building localized shared cloud warehouses, it creates modern intelligent warehousing and distribution logistics services, opens up the full-chain unified warehousing and distribution system, and achieves quality improvement, cost reduction, and efficiency enhancement for the entire industry chain.

Currently, Zhanghe Cloud Warehouse focuses on regional intensive cultivation, steadily deepening its presence in each core city. Together with partners, it establishes intensive supply chain service systems to serve more brand owners and terminal stores. Shared cloud warehouses will empower partners by aggregating advantageous resources such as commodities, management, technology, and capital, transforming partners' original cost centers into profit centers, achieving cost reduction and efficiency improvement as well as the accumulation of commercial data.

In 2017, Zhanghe Tianxia joined forces with Gongxiao Daji Group to make a national logistics supply chain strategic layout, establishing Zhanghe Cloud Warehouse Supply Chain Company to fully deploy the offline supply chain, create national regional shared cloud warehouses, achieve dual-wheel drive of offline and online, enhance industry service value, and reduce costs and increase efficiency.

Gongxiao Daji (stock code: 000564) has transformed into a comprehensive service provider for urban and rural commodity circulation that combines offline retail entities and online e-commerce. Zhanghe Tianxia closely carries out business layout around Gongxiao Daji's strategic goals. Among them, the construction of the 'network' is an important part of Gongxiao Daji's business system, building an online communication bridge among producers, distributors, and terminal stores. The two offline entities, 'cloud warehouse' and 'convenience store', play an effective synergistic role in the overall strategy of 'store, network, collection, chain, investment'. The 'Zhanghe Cloud Warehouse' unified warehousing and distribution system will provide strong strategic support for Gongxiao Daji's Kupu retail stores and the group's national supply chain business.

It is understood that Zhanghe Cloud Warehouse has currently established more than 20 city cloud warehouses in provinces and cities such as Tianjin, Henan, Hebei, Shandong, Jiangsu, Anhui, Shaanxi, and Liaoning. It plans to jointly build 1,000 cloud warehouses with national partners in the next 3-5 years, covering more than 1,000 key cities and millions of terminal stores. When talking about the original intention and development prospects of Zhanghe Cloud Warehouse, Zha Jiulan said that it is the corporate genes that determine Zhanghe Supply Chain's unswerving commitment to doing cloud warehousing well. Localized operation is an inevitable strategic choice, so it is necessary to rely on the joint promotion of warehousing, logistics, city distribution, manufacturers, and distributors, open up advantageous resources for deep cooperation with friendly merchants, and achieve empowerment, co-creation, integration, sharing, and win-win!

Click **Read Original** to see more highlights of the 3rd FMCG + Internet Conference...

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