---
title: "Yili Sets Sights on 100 Billion Target, Expected to Exceed Growth in 2020!"
description: "In 2014, Yili set a goal of becoming one of the top five global dairy companies with revenue of 100 billion yuan by 2020. Through hard work from 2015 to 2019, Yili has consistently broken its own records. In December 2019, Yili's 2020 Global Partners Conference concluded successfully in Sanya, Hainan, delivering a satisfactory report card, making the 2020 goal within reach."
author: "New Distribution"
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published: "2019-12-25"
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---

# Yili Sets Sights on 100 Billion Target, Expected to Exceed Growth in 2020!

> In 2014, Yili set a goal of becoming one of the top five global dairy companies with revenue of 100 billion yuan by 2020. Through hard work from 2015 to 2019, Yili has consistently broken its own records. In December 2019, Yili's 2020 Global Partners Conference concluded successfully in Sanya, Hainan, delivering a satisfactory report card, making the 2020 goal within reach.

**In 2014, Yili set a goal of becoming one of the top five global dairy companies with revenue of 100 billion yuan by 2020. To achieve this goal, Yili people worked hard from 2015 to 2019, constantly breaking their own records. In December 2019, Yili's 2020 Global Partners Conference concluded successfully in Sanya, Hainan, delivering a satisfactory report card, making the 2020 goal within reach!**

**-01- Review of the Remarkable 2015-2019**
In July 2014, Rabobank released the "2014 Global Dairy Top 20 Report," in which Yili ranked first in Asia and tenth globally among dairy companies. Clearly, Yili was not satisfied with being among the top ten global dairy companies. That year, Yili Group Chairman Pan Gang proposed the strategic goal of entering the top five global dairy companies and becoming a 100-billion-yuan health food group by 2020.

Since then, Yili has entered a fast track of development:

> In 2016, Yili achieved total operating revenue of 60.609 billion yuan and net profit of 5.669 billion yuan;
>
> In 2017, Yili achieved total operating revenue of 68.058 billion yuan and net profit of 6.003 billion yuan;
> In 2018, Yili achieved total operating revenue of 78.976 billion yuan and net profit of 6.439 billion yuan;
> In 2019, in the first three quarters alone, Yili achieved total operating revenue of 68.677 billion yuan and net profit of 5.648 billion yuan, achieving high-level double growth while setting a new record for Asian dairy. Among these, core indicators such as total operating revenue, net profit, comprehensive market share, and consumer penetration ranked first in Asia for consecutive years, and return on equity continued to lead the global dairy industry.

Behind Yili's strong performance growth is a powerful product line layout. In the context of fierce industry competition, Yili has formed a super-strong brand matrix, with two products exceeding 20 billion yuan in sales: Ambrosial and Pure Milk, and more than ten products exceeding 1 billion yuan.

Symbiotic with this is Yili's powerful channel layout. Nationwide, Yili has over 5 million sales outlets. With deep channel cultivation, Yili is also using various innovative methods and black technology to continuously consolidate its offline channel moat. Today, Yili delivers over 100 million products to consumers every day, allowing more and more global consumers to benefit from the nutrition of milk.

**-02- Highlights of the 2020 Global Partners Conference**
In the upcoming 2019, Yili worked together with global partners across the industry chain to achieve remarkable results. Next, the author will take you to see the highlights of this conference.

**1. Latest 2019 Performance and Expected Targets**
In Yili's 2018 annual report, Yili planned to achieve total operating revenue of 90 billion yuan and total profit of 7.6 billion yuan in 2019. Judging from Yili's first three quarters' financial reports, it is basically certain that Yili will exceed 90 billion yuan in 2019.

Dairy expert Song Liang believes that the overall improvement in Yili's performance in recent years largely reflects the increase in industry market concentration. On the one hand, Yili has adopted channel sinking in the past few years to achieve seamless channels and promote full-channel distribution online and offline, laying the foundation for the growth of its high-end products; on the other hand, the three major businesses of milk powder, high-end milk, and ice products have played a synergistic role in brand promotion, share improvement, and channel management, enhancing its market competitiveness.

Song Liang also pointed out that in recent years, in addition to its main business, Yili has strengthened other business layouts, such as mineral water, functional beverages, and protein drinks, which helps Yili increase diversified profit points and ensure the realization of its 100 billion yuan goal in 2020.

**2. New Heavyweight Products Unveiled**
At the conference, Yili's various business divisions showcased their new products, with a continuous stream of new products dazzling the audience.

In terms of beverages, the most significant was Yili's mineral water product "inikin Yike Huoquan."

As the leading Asian dairy company, Yili's entry into the mineral water market and layout in the big health market is promising.

In terms of milk powder, the conference also brought a globally launched new product - goat milk powder Youzi Xiaoyang.

As is well known, the infant formula goat milk powder market is also a blue ocean that has not yet been fully developed. There are few players in this segment, and growth has been rapid. With the shift in maternal and infant consumption demand towards higher-end and higher-quality, high-end products such as goat milk powder and organic milk powder have emerged, with certain market demand. Yili's entry undoubtedly heats up the development of this market.

Whether for Yili or the goat milk powder field, the launch of Youzi Xiaoyang is a historic moment worth remembering.

**3. Voices of Partners**
With the conclusion of the conference, the enthusiasm of Yili partners from around the world remains high. Many partners have accompanied Yili in its growth, and seeing Yili's growing strength, their sense of belonging and pride cannot be calmed for a long time.

Mr. Li from Shanghai, who has cooperated with Yili for 16 years and has grown into a star distributor of Yili milk powder, said in an interview: "Yili is a big brand with strength, responsibility, and the broad market influence of an industry leader, helping us continuously improve. This makes us feel secure and assured. We are willing to cooperate and grow together with such a company."

**-03- Industry Prediction: In 2020, Yili Will Exceed 100 Billion**
According to industry performance and expert predictions, Yili's revenue in 2020 should exceed 100 billion yuan. This is mainly reflected in the following aspects:

**1. Breakthrough in Digital Transformation, Huntianyi System Empowers Marketing**
"Technology is the primary productive force, and innovation is the primary driving force for development." Yili is also practicing this mission value on the path of technological innovation. For a dairy company like Yili, only continuous innovation can support its continuous development.

Yili has a "Huntianyi" system that is proud of the industry. It relies on digital system analysis to accurately evaluate and finely predict market development trends, supporting the precise planning and implementation of terminal network layout. At present, Yili has used "Huntianyi" to establish coverage of more than 300 cities, dozens of business types, and more than 5 million outlets nationwide.

The powerful digital system layout brings Yili closer to consumers, enabling it to understand consumer needs. Every piece of consumer data will support Yili's future R&D direction, quality control, precision marketing, and other key points.

Few brands can accurately diagnose consumers' needs. Yili, through its continuous innovation and efforts, is at the forefront of the industry in China and even the world.

**2. Global Layout, Outstanding Performance of High-End Products**
To accelerate overseas layout and construction, in March this year, Yili acquired New Zealand's Westland Dairy. This New Zealand dairy company is the second-largest dairy company in New Zealand, with many products sold to more than 40 countries. In addition to stably obtaining New Zealand milk sources, it also leverages the company's original radiation capacity to enhance Yili's brand image and position in the international market.

In addition, Yili has also dared to be the first in the layout of high-end products. Comparing the growth trends of recent years, Yili's high-end products have grown rapidly. With continuous innovation in product lines and more layout in product premiumization, in the next year, high-end products will remain Yili's growth focus and will usher in a new round of warming.

**Conclusion:**
With the continuous improvement of Yili's international influence, in 2020, under the leadership of Pan Gang, Yili will build a "Global Health Ecosystem," promote global mutual benefit and win-win with an open mind, and bring a healthier future to the world. I believe that in the near future, Yili will lead China's dairy industry to a new level.

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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2019-12-25
- Canonical: https://xinjignxiao.com/en/articles/yili-sets-sights-on-100-billion-target-expected-to-exceed-growth-in-2020-485aba80/
- Original source: https://mp.weixin.qq.com/s/lnoLtikE_RZk35Ta3KA9CQ

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