---
title: "Yili's Internet Thinking Lets Consumers Touch 'Intelligent Quality Milk'"
description: "On September 8, Yili Group, a global top 10 dairy company, and Baidu, the world's largest Chinese media platform, reached a strategic agreement. As leaders in their respective industries, Baidu and Yili have both driven development and innovation in their marketing fields. The cooperation strategy was announced at Baidu's annual event, the Baidu Conference, aiming to jointly promote the panoramic and intelligent development of the global dairy industry chain with internet thinking. Consumer interaction models will also be fully upgraded, allowing consumers to touch 'intelligent quality milk' through the internet. It is reported that this project and its latest technologies mark Baidu's first and only cooperation with an FMCG and dairy brand."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-09-10"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/yili-s-internet-thinking-lets-consumers-touch-intelligent-quality-milk-9fb43111/"
markdown: "https://xinjignxiao.com/en/articles/yili-s-internet-thinking-lets-consumers-touch-intelligent-quality-milk-9fb43111.md"
original_source: "https://mp.weixin.qq.com/s/uZAPQ8tveVwV4hie4LbIVQ"
translation: "https://xinjignxiao.com/zh/articles/%E4%BC%8A%E5%88%A9%E4%BA%92%E8%81%94%E7%BD%91%E6%80%9D%E7%BB%B4%E8%AE%A9%E6%B6%88%E8%B4%B9%E8%80%85%E8%A7%A6%E6%91%B8-%E6%99%BA%E8%83%BD%E5%8C%96%E7%9A%84%E5%93%81%E8%B4%A8%E7%89%9B%E5%A5%B6-9fb43111.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/yili-s-internet-thinking-lets-consumers-touch-intelligent-quality-milk-9fb43111/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Yili's Internet Thinking Lets Consumers Touch 'Intelligent Quality Milk'

> On September 8, Yili Group, a global top 10 dairy company, and Baidu, the world's largest Chinese media platform, reached a strategic agreement. As leaders in their respective industries, Baidu and Yili have both driven development and innovation in their marketing fields. The cooperation strategy was announced at Baidu's annual event, the Baidu Conference, aiming to jointly promote the panoramic and intelligent development of the global dairy industry chain with internet thinking. Consumer interaction models will also be fully upgraded, allowing consumers to touch 'intelligent quality milk' through the internet. It is reported that this project and its latest technologies mark Baidu's first and only cooperation with an FMCG and dairy brand.

On September 8, Yili Group, a global top 10 dairy company, and Baidu, the world's largest Chinese media platform, reached a strategic agreement. As leaders in their respective industries, Baidu and Yili have both led industry development and innovation in their marketing fields. The cooperation strategy was announced at Baidu's annual event, the Baidu Conference, aiming to jointly promote the panoramic and intelligent development of the global dairy industry chain with internet thinking. Consumer interaction models will also be fully upgraded, allowing consumers to touch 'intelligent quality milk' through the internet. It is reported that this project and its latest technologies mark Baidu's first and only cooperation with an FMCG and dairy brand.
According to the introduction, the cooperation will be divided into two parts: online, creating an intelligent interactive panoramic Yili global industry chain; offline, upgrading factory visit activities with new intelligent technologies. For online presentation and interaction, both parties will use Baidu Baike's panoramic technology to capture panoramic views of Yili's representative global industry chain, including liquid milk, milk powder, and pastures, and use drones and other technologies to maximize the dissemination of Yili's open attitude through technology, presenting users with a 'fully transparent' and 'intelligent interactive' online panoramic Yili global industry chain.
In addition, both parties will create dazzling AR experiences on mobile platforms. Users only need to take a photo of the Yili pure milk packaging box to activate the experience and, under the guidance of Baidu's intelligent robot 'Dumi', visit various aspects of Yili's global industry chain. If users want to learn more, they can click on the robot to enter an interactive page for free voice communication.
For offline cooperation, Yili will more deeply integrate Baidu's intelligent hardware such as 'smart glasses' and 'air boxes' into its global industry chain, using technology to help users deeply visit Yili's green industry chain. More importantly, these hardware devices can also complete intelligent analysis and distribution of big data. It is understood that both parties will continue to focus on the mining and research of these big data to understand consumer needs, develop innovative products and services that better meet consumer demands, and achieve the intelligent upgrade of Yili's industry chain.
Dairy experts commented: 'The important impact of the cooperation between Yili and Baidu on the industry is quality transparency and innovation. Quality transparency uses internet technology to better serve consumers and meet their needs for food safety. Innovation creates a good model of Internet + dairy. These have industry-leading effects.'
Using internet thinking to promote industrial transformation and upgrading and explore new market growth points is one of the important connotations of China's economic structural adjustment. As the only dairy company in the national 2015 intelligent manufacturing pilot demonstration project, Yili has earlier applied internet thinking, comprehensively leveraging internet technology in various fields such as production, quality, channels, and marketing, to create a new development model and business form of 'Internet + dairy'. Specifically, Yili uses internet thinking and technology for quality monitoring across the entire industry chain; uses big data and other means for factor analysis to pre-identify key risk points; uses internet thinking to establish an online ecosystem for barrier-free interaction and communication with consumers; and cooperates across borders with internet companies to form a closed loop of food safety control combining 'online' and 'offline'. These measures achieve 'comprehensiveness, prediction, communication, and openness'.
This year, Yili released China's first 'Maternal and Infant Ecosystem' strategy. This strategy uses 'Internet +' thinking to connect online and offline platform resources, and by capturing and analyzing big data information on maternal and infant populations, determines the main nutritional needs of target groups, thereby building a comprehensive, professional, and precise customized maternal and infant service ecosystem. For consumers, this means that Yili members only need to purchase a can of Gold Leader care milk powder at an offline maternal and infant store, and by scanning the QR code on the bottom of the can, they can trace key product information; at the same time, through the 'Maternal and Infant Ecosystem', Yili can instantly capture member behavior dynamics and, through partnered vertical maternal and infant platforms and professional medical platforms, precisely locate service information around the consumer's location.
'Internet +' is becoming an important force driving Yili's steady performance growth. In the first half of this year, Yili achieved total operating revenue of 30.151 billion yuan and total profit of 3.188 billion yuan, with both items continuing to grow and ranking first in the industry. Against the backdrop of a slight slowdown in overall dairy industry growth, actively implementing the 'Internet +' strategy is one of the key factors for Yili to consolidate its market leadership position.
Yili Group Chairman Pan Gang stated: 'With changes in China's social structure and continuous shifts in consumption concepts, only through continuous innovation can we meet new consumer demands. Yili actively promotes the innovation of dairy + Internet, which will not only provide consumers with more personalized services to enhance their trust in Yili; at the same time, this will further enhance and consolidate Yili's influence in the global dairy industry.'


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671