---
title: "Yili, Mengniu, Uni-President, Master Kong and Other Brand Owners and Distributors Gather in Chengdu for This Major Event!"
description: "A major FMCG industry event is counting down! Executives from leading brands such as Yili, Mengniu, Uni-President, Master Kong, P&G, Nestlé, Unilever, Jiangxiaobai, Budweiser, and Mondelez will gather in Chengdu for the \"Breakthrough · 2019 5th FMCG + Internet Conference\" hosted by New Distribution. From March 15 to 18, 2019, New Distribution, with \"Breakthrough\" as the core theme, has invited over a hundred guests and organized 13 themed forums, aiming to find a way out for brand owners, distributors, and supply chain enterprises through this exchange."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-03-12"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/rN-4YhILpekqLWF5VuymPw"
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# Yili, Mengniu, Uni-President, Master Kong and Other Brand Owners and Distributors Gather in Chengdu for This Major Event!

> A major FMCG industry event is counting down! Executives from leading brands such as Yili, Mengniu, Uni-President, Master Kong, P&G, Nestlé, Unilever, Jiangxiaobai, Budweiser, and Mondelez will gather in Chengdu for the "Breakthrough · 2019 5th FMCG + Internet Conference" hosted by New Distribution. From March 15 to 18, 2019, New Distribution, with "Breakthrough" as the core theme, has invited over a hundred guests and organized 13 themed forums, aiming to find a way out for brand owners, distributors, and supply chain enterprises through this exchange.

Click "Read Original" for details
**A grand FMCG industry event is counting down!**
Executives from leading brands such as Yili, Mengniu, Uni-President, Master Kong, P&G, Nestlé, Unilever, Jiangxiaobai, Budweiser, and Mondelez will gather in Chengdu to attend the "Breakthrough · 2019 5th FMCG + Internet Conference" hosted by New Distribution!
From March 15 to 18, 2019, New Distribution, with "Breakthrough" as the core theme, has invited over a hundred guests and organized 13 themed forums. Through this exchange, they hope to find a way out for brand owners, distributors, and supply chain enterprises. **These guests are not just industry experts; they are more importantly founders, general managers, and operators of excellent brand owners, distributors, and supply chain enterprises. New Distribution hopes that through the sharing by these "practitioners," attendees can see the essence and direction of change.**
With only 3 days left until the conference opens, and as the event enters its final countdown, the content preparation for this conference is nearing completion. Today, I will introduce the overview of each session in detail to help friends from various fields attend this conference smoothly.
**Morning of March 16 - Main Forum**
> **1. Channel Digitalization Main Forum:**
>
> **Keywords: Channel Digitalization, New Distribution, B2B, Supply Chain**
For the main forum of this conference, New Distribution has invited founders and executives from **globally renowned consulting firm AC Nielsen, Meicai, YijiuPi, Meiyijia, and Zhongshang Huimin** to share how brand owners should respond to and embrace changes during the channel transformation period in the digital era.
**What you will gain:**
√ New channel strategies for leading brands in the digital era
√ New growth momentum brought by technology to the FMCG industry
√ Black technology that can change the circulation efficiency of FMCG
√ Digital channels that comprehensively drive FMCG circulation
**Suitable audience:**
√ Brand owner executives, sales directors, and channel managers
√ Internet companies deeply involved in the FMCG industry
√ Traditional distributors seeking digital transformation
**Afternoon of March 16 - Parallel Forums**
> **1. Regional B2B Intensive Cultivation Session**
>
> **Keywords: Regional Intensive Cultivation, Efficiency, Supply Chain Platform**
New Distribution has invited executives from excellent regional B2B platforms and system service providers that have helped regional B2B platforms grow rapidly, hoping to see from their perspective the growth logic of regional B2B platforms. These speakers will analyze how they build their regional competitive barriers around dimensions such as "intensive cultivation, region, channel digitalization, and platform."
**What you will gain:**
√ Understanding the significance of B2B platforms for distribution
√ The enormous value of digital new channels for brand owners
√ New paths for digital transformation of traditional FMCG distributors
**Suitable audience:**
√ Distributors of alcoholic beverages, drinks, snacks, general merchandise, personal care, and home care products
√ Internet companies deeply involved in the FMCG industry
√ Brand owner executives, sales directors, and channel managers
√ Practitioners in the FMCG B2B industry
> **2. Brand Channel Digitalization Session**
>
> **Keywords: Brand Owners, Digitalization, Channel Transformation**
New Distribution has invited executives from **Unilever, Budweiser China, APP Tissue, and Kimberly-Clark** to share how they are innovating channels in the current era. From the perspective of brand owners, how do they understand channel digitalization? Of course, in addition, we have also invited CEOs and executives from **Pinduoduo, Pinlan, Weilan Marketing, and Molihutong** to share how, as service providers, they help brand owners achieve rapid growth in the internet era.
**Suitable audience:**
√ Brand owner executives, sales directors, and channel managers
√ Practitioners in brand marketing and planning departments
√ Practitioners in brand new retail departments
**Morning of March 17 - Parallel Forums**
> **1. New Urban Distribution, New Logistics Session**
>
> **Keywords: Centralized Warehousing and Distribution, Innovative Urban Distribution, Digital Warehousing and Distribution**
As advanced productive forces and technology, the internet can provide a handle for the efficient circulation and distribution of FMCG. At the same time, as costs in all aspects of commodity distribution continue to rise, warehousing and distribution, as infrastructure for commodity circulation, are also constantly undergoing "+ internet" or "internet +" transformations. This time, New Distribution has invited **CEOs of third-party urban distribution companies with years of deep experience in the field, founders who have transformed from distributors to urban distribution, and executives of warehousing and distribution system service providers** to discuss the mainstream trends of logistics in the FMCG industry in the future!
**Suitable audience:**
√ FMCG distributors of alcoholic beverages, drinks, snacks, general merchandise, personal care, and home care products in various regions
√ Brand owner executives and market channel managers
√ Practitioners in the FMCG B2B industry
√ Practitioners in the urban distribution field
> **2. Social E-commerce Session**
>
> **Keywords: Social E-commerce, Individual Value, Community E-commerce**
When talking about channels, there are offline channels and e-commerce channels. When talking about e-commerce, people mostly talk about Tmall and JD.com, which we might define as shelf-based e-commerce. So far, a new channel is becoming the third most watched channel after physical channels and e-commerce channels, which we define as social e-commerce channels. **Leading brands such as Yili, Mengniu, Dali, and Nestlé have all entered social e-commerce, which cannot but attract the attention of the entire industry.** Therefore, at this FMCG + Internet Conference, New Distribution has specially set up a social e-commerce session to discuss the value of social e-commerce for FMCG.
**Suitable audience:**
√ Brand owner executives, sales directors, and channel managers
√ Practitioners in brand marketing and planning departments
√ Practitioners in brand new retail departments
**Afternoon of March 17 - Parallel Forums**
> **1. Community Group Buying, the Third Pole of Chinese Retail**
>
> **Keywords: Community Group Buying, Capital Hotspot, Model Innovation**
In the capital winter, community group buying is still booming. According to incomplete statistics from New Distribution, as of now, 27 companies in the community group buying field have received financing, with a total financing amount of 3 billion yuan. With weak growth in online traffic, the frenzy of capital and entrepreneurs seems more like anxiety about the future. But after the waves wash away the sand, **is community group buying just self-congratulation by the industry? Or will it truly evolve into the third pole of Chinese retail?**
**Suitable audience:**
√ Brand owner executives, sales directors, and channel managers
√ Practitioners in brand new retail departments
√ Practitioners in community group buying
√ Regional distributors in transformation
> **2. IP Brand Empowerment Session**
>
> **Keywords: IP Marketing, Brand Empowerment, New Retail**
As the largest production and consumption market, China's IP derivative licensing sales in 2018 were nearly 100 billion yuan, but still less than one-tenth of the United States. With the further strengthening of copyright protection and the upgrade of pan-entertainment consumption, IP business will become one of the few sectors with high growth potential. How can brand owners leverage this? How can IP content achieve commercial development? With capital attention, consumption upgrades, opportunities for new brands and products, monetization of social traffic, and the rise of KOL-driven sales, this soil has become very rich in nutrients. **2019 is destined to be the first year of the rise of pan-IP commercial marketing in China.**
**Suitable audience:**
√ Brand owner general managers and executives
√ Practitioners in brand marketing and planning departments
√ Practitioners in brand new retail departments
**March 18 - Parallel Forums**
> **1. 2019 New Marketing Spring Sugar Grand Course**
>
> **Keywords: New Marketing, Marketing Revolution, Brand Innovation, Marketing Models**
Various signs indicate that 2019 is the first year of the second half of the internet. New retail and new marketing are both part of the second half of the internet, which is "old city renovation," the integration of tradition and the internet. In this new marketing session, we have invited Professor Liu Chunxiong, founder of the new marketing theory; practitioners of new marketing, Jiangxiaobai and Lidu Liquor; and experts in the new marketing field to discuss the code of innovative marketing for brand owners. How can "channel digitalization and user privatization" move from theory to practice?
**Suitable audience:**
√ Brand owner executives, sales directors, and channel managers
√ Practitioners in brand marketing and planning departments
√ Practitioners in brand new retail departments
> **2. How Can Distributors Achieve Iterative Upgrades in the Internet Era?**
>
> **Keywords: Distributor Transformation, New Organization, Digital Operations, Digital Warehousing and Distribution**
New Distribution has always advocated that in the face of the impact of internet companies on traditional offline distributors, distributors must transform. In this parallel forum, New Distribution has invited excellent representatives in transformation. They have continuously explored and tried on the road of distribution transformation, taking many detours and suffering many losses along the way. Although they are not models of domestic innovation, they can at least provide a set of practical, experience-based methods for distributors who want to transform.
**Suitable audience:**
√ Distributors of alcoholic beverages, drinks, snacks, general merchandise, personal care, and home care products
√ Operators of FMCG distributors in various regions
√ Post-80s and post-90s individuals about to take over their parents' distribution businesses
√ Channel department managers of brand owners who want to understand distributor trends
> **3. New Beer, New Forces Session**
>
> **Keywords: New Beer, Craft Beer, Niche Market, Category Innovation**
Before 2015, there were 380 large-scale beer enterprises in China. In 2016, the number of beer production enterprises established in one year was equivalent to the total number of beer enterprises established in the past decade, a year of blowout growth. Previously, it was said that traditional beer was moving towards water, imported beer was moving towards alcohol, and a category moving towards flavor appeared. Some people think craft beer is just high alcohol content, but that is not the case. The biggest feature of craft beer is definitely **flavor. Flavor is the core of craft beer. It is unconventional and highly creative; anything can be added. Don't think that making a high-alcohol beer is craft beer.** What new trends will the beer market have in 2019? Let's wait and see!
In addition, on the afternoon of March 15, in response to the needs of some brand owners and distributors, two parallel forums have been added. One is the **"Distributor Efficient Operations Training Session"** , which will answer questions and solve difficulties that distributors encounter in actual operations, covering transformation, operations, warehousing and distribution, organization, finance, and other aspects. Meanwhile, the other is set as **"Investment Opportunities in Big FMCG"** , where capital parties will elaborate on their understanding and thinking about community group buying, new retail, and channel digitalization. Interested friends are welcome to attend and learn.
This is a grand conference for a thousand distributors, heavily launched by New Distribution in March 2019, focusing on brand owner channel digitalization and the transformation and upgrading of traditional distributors.
**This is the strongest convergence of new thinking, new methods, and new tools, centered around new growth, seeking new models and new paths. There will also be big-name private board meetings, a thank-you dinner for new distributors, resource matching conferences, and more. Three and a half days full of dry goods—everything you want is here!**
Review of Previous Conferences
Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:
Click "Read Original" to register with one click


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Contact: zhaobo258@gmail.com · +86 158 5481 7671