---
title: "Yili 2021: Drawing a New Blueprint, Ushering in the 'Post-100-Billion Era'"
description: "In 2020, despite the sudden COVID-19 pandemic, China's economy showed strong resilience and potential, with the dairy industry recovering early. As an industry leader, Yili donated 280 million yuan to fight the epidemic, resumed production with global partners, and achieved remarkable results, including entering the top five global dairy companies ahead of schedule and ranking first in global dairy brand value."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2021-01-01"
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# Yili 2021: Drawing a New Blueprint, Ushering in the 'Post-100-Billion Era'

> In 2020, despite the sudden COVID-19 pandemic, China's economy showed strong resilience and potential, with the dairy industry recovering early. As an industry leader, Yili donated 280 million yuan to fight the epidemic, resumed production with global partners, and achieved remarkable results, including entering the top five global dairy companies ahead of schedule and ranking first in global dairy brand value.

As time flows, we bid farewell to the old and welcome the new. In 2020, facing the sudden COVID-19 pandemic, China's economy demonstrated strong resilience and immense potential. China's dairy industry rose against the trend amid competition and cooperation, becoming one of the first industries to recover. As an industry leader, Yili donated 280 million yuan to contribute to the fight against the epidemic, and joined hands with global partners to actively resume work and production, ensuring the nation's nutritional supply, leaving its mark on China's 2020.

With a mission in mind, Yili achieved success while leading the industry's recovery. In the first three quarters, Yili's performance showed growth against the trend, entering the 'Global Dairy Top Five' ahead of schedule, with brand value leaping to 'No.1 in Global Dairy', taking the lead in opening the 'Post-100-Billion Era', and sharing a healthy future with hundreds of millions of consumers.

**Yili Global Partners Conference Draws a New Blueprint**

**-01- Performance Growth Against the Trend, Entering Global Dairy Top Five Ahead of Schedule**

In December 2020, Yili held its annual Global Partners Conference in Sanya, Hainan, where its six major business divisions showcased impressive report cards.

The Liquid Milk Business Division achieved double growth in market share and sales revenue against the trend, ranking first in market share for seven consecutive years and first in brand penetration for six consecutive years, dominating the industry. Yili Ambrosial (Anmuxi) achieved annual sales of 20 billion yuan.

The Yogurt Business Division's Changqing brand ranked first in low-temperature yogurt for five consecutive years, and Meiyitian Xiaobai Milk innovatively led the white live yogurt category, occupying the top spot in the refreshing active lactic acid bacteria beverage segment.

The Milk Powder Business Division's Jilinguan brand strongly entered the first tier, and adult milk powder and middle-aged and elderly milk powder market share continued to rank first.

The Ice Cream Business Division has launched over 1,000 products cumulatively, leading the industry in production and sales. Qiaolezi firmly holds the No.1 position in domestic ice cream market awareness, market share, and market penetration, while Zhenxi stands out among many high-end ice cream brands.

The Cheese Business Division, relying on precise insights and active innovation, achieved significant year-on-year growth in overall performance, with the fastest sales growth in the industry for children's cheese and adult cheese products.

The Health Beverage Business Division continued to lead the room-temperature lactic acid bacteria market, with Changyi's comprehensive brand power ranking first for four consecutive years. Yiran Milk Mineral enriched new categories, and Yike Huoquan created new business growth points.

With the strong support of all business divisions, Yili achieved overall performance growth against the trend. Data shows that in the first three quarters of 2020, Yili's total operating revenue reached 73.770 billion yuan, a year-on-year increase of 7.42%, with all core indicators achieving the best results in Asia's dairy industry.

With strong risk resistance and leading performance, Yili entered the top five global dairy companies ahead of schedule in the 2020 'Global Dairy Top 20' list released by Rabobank on August 31, 2020, successfully rewriting the world dairy landscape.

**Yili's total operating revenue in the first three quarters of 2020 reached 73.770 billion yuan**

**-02- Trusted by 1.3 Billion Consumers, Brand Value Ranks No.1 Globally**

Yili's outstanding achievements in 2020 are attributed to its adherence to the corporate creed 'Yili is Quality'. Yili has always regarded quality as life, committed to producing 100% safe and 100% healthy products, winning the trust and recognition of global consumers. The '2020 Asia Brand Footprint Report' released by Kantar Worldpanel in June 2020 showed that Yili, with a brand penetration rate of 91.6% and nearly 1.3 billion consumer reach points, ranked first among brands most chosen by Chinese consumers for five consecutive years.

To better understand consumers, Yili built a big data radar platform covering 420 data sources, using big data in real-time to gain insights into consumers' deep needs, and effectively combining these needs with Yili's product development to continuously innovate product categories. To date, Yili has the 'Yili' master brand and over 20 sub-brands, with Ambrosial and Yili Pure Milk achieving annual sales revenue of over 20 billion yuan, Jindian and Yousuanru over 10 billion yuan, and 10 sub-brands with annual sales revenue exceeding 1 billion yuan.

**Yili continues to provide consumers with high-quality products and services**

While gaining widespread consumer recognition, Yili's brand value achieved another breakthrough in 2020: in the '2020 Global Most Valuable Dairy Brands Top 10' list released by Brand Finance, Yili topped the list, becoming the world's most valuable dairy brand. In the '2020 Most Valuable Chinese Brands 100' list released by BrandZ, Yili ranked first in the industry for the eighth consecutive year, demonstrating strong brand influence to the public and establishing its leading position in China's dairy industry with world-class quality.

**Yili's brand value ranks No.1 globally in dairy**

**-03- Innovation Leads the Future, Taking the Lead in Opening the Post-100-Billion Era**

In 2020, driven by new consumption, China's dairy consumption upgrade accelerated. Consumers not only pursued diversified, personalized, and high-quality products but also put forward higher requirements for product services and concepts. Adhering to the 'consumer-centric' business philosophy, Yili insists on being consumers' 'true fans', gathering global wisdom for product innovation, and continuously making breakthroughs in channels and marketing to meet the diverse health needs of different consumers.

On one hand, Yili built a multi-brand matrix based on liquid milk, yogurt, milk powder, ice cream, cheese, and health beverages. At this Global Partners Conference, Yili deeply insighted consumer needs and launched over a hundred new products.

Ambrosial launched 'AMX', a new brand targeting Generation Z, debuting with 0-sucrose yogurt with added dietary fiber to meet consumers' psychological need for 'healthy and delicious'; Jindian introduced organic A2 milk and PET concentrated milk to provide consumers with native nutrition product experience; Shuhua 'Lactose-Free Selenium-Enriched Milk' will be launched as the first national selenium-enriched product in new packaging, targeting the immunity segment; launched 'Lai Dian Oats' ice cream and 'Chi Le Ge Jie Mo' popsicle, and Xujinhuan will launch a new fresh milk line, bringing more delicious experiences to consumers and laying a solid foundation for growth in the coming year.

**Yili launched over a hundred new products at the Global Partners Conference**

On the other hand, Yili also continued to provide consumers with high-quality products and services through global wisdom and industry 'dual integration'. At the Third China International Import Expo held in November 2020, Yili showcased nine world-class products, including Jindian New Zealand pure milk, Jilinguan milk powder, and Yili professional dairy cream. These products are high-quality products created by Yili by pooling global premium resources and are representative works supporting the 'dual circulation' new development pattern.

In addition, Yili actively explored innovative forms of consumer communication in marketing and interaction. During the pandemic, Yili provided more convenient consumer services through three-dimensional channel construction. Offline, Yili fully ensured product supply in supermarkets, hypermarkets, and stores to meet consumers' daily nutritional needs; online, Yili partnered with JD Daojia to strengthen O2O channel layout and provide home delivery services.

It is worth mentioning that Yili's e-commerce business achieved strong leading performance in 2020. According to third-party authoritative data, from January to November, Yili's market share in e-commerce channels reached 28.2%, a year-on-year increase of 86.1%, far exceeding the industry average growth rate of 67.6%, securing the No.1 position in e-commerce B2C dairy share in 2020 ahead of schedule.

**Yili takes the lead in opening the post-100-billion era for the dairy industry**

Bidding farewell to the extraordinary 2020 and welcoming the hopeful 2021, standing at the new starting point of the global dairy top five, Yili, together with global partners, took the lead in opening the post-100-billion era. In the future, Yili will continue to pool global forces, fully leverage the advantages of both domestic and international markets and resources under the 'dual circulation' new development pattern, accelerate the construction of a 'global health ecosystem', and steadily advance towards the medium-term goal of 'global dairy top three' and the long-term strategic goal of 'global dairy No.1'.

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