--- title: "Yijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months" description: "Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2020-01-17" categories: "Distribution & Channels, Industry Trends, Management & Methods, Retail Formats, Supply Chain & B2B" language: "en" canonical: "https://xinjignxiao.com/en/articles/yijiupi-partners-with-global-snack-giant-mondelez-sales-up-500-in-3-mont-c85a63e1/" markdown: "https://xinjignxiao.com/en/articles/yijiupi-partners-with-global-snack-giant-mondelez-sales-up-500-in-3-mont-c85a63e1.md" original_source: "https://mp.weixin.qq.com/s/55c5EE24yWmeOT0Ui4JYBQ" translation: "https://xinjignxiao.com/zh/articles/%E6%98%93%E4%B9%85%E6%89%B9%E4%B8%8E%E5%85%A8%E7%90%83%E4%BC%91%E9%A3%9F%E5%B7%A8%E5%A4%B4%E4%BA%BF%E6%BB%8B%E8%BE%BE%E6%88%90%E5%90%88%E4%BD%9C-%E5%85%A5%E9%A9%BB3%E4%B8%AA%E6%9C%88%E9%94%80%E9%87%8F%E6%8F%90%E5%8D%87500-c85a63e1.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/yijiupi-partners-with-global-snack-giant-mondelez-sales-up-500-in-3-mont-c85a63e1/" citation: "New Distribution. “Yijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months.” New Distribution, 2020-01-17. https://xinjignxiao.com/en/articles/yijiupi-partners-with-global-snack-giant-mondelez-sales-up-500-in-3-mont-c85a63e1/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Yijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months > Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing. Recently, Yijiupi and Mondelez executives gathered in Shanghai to review their 2019 business and outline cooperation directions for 2020. Nick Zhou, Mondelez's Sales Development Operations Director, stated that three years of EB2B business development has accumulated significant operational experience, and they will continue to explore more efficient distribution models, aiming to improve personnel efficiency—where one person can accomplish the work of multiple people. Tao Guangya, Mondelez's B2B channel head, introduced: "Mondelez officially joined Yijiupi in September 2019. We have cooperated very closely and achieved excellent results, with sales growing 500% year-on-year and store penetration greatly improved. We will further deepen cooperation in product promotions, store penetration, terminal displays, and data sharing. We believe in the execution capability of the Yijiupi team and that small stores will occupy an important share in B2B platform ordering. Digital distribution channels will become a future trend." Mondelez is a globally renowned food company with deep roots in the Chinese market, boasting a portfolio of well-known brands, including Oreo, Trident, Chips Ahoy!, and Ritz. Since the rise of B2B platforms, Mondelez has paid attention and established professional teams to cooperate, and has now established partnerships with all major national B2B platforms. Mondelez also continuously empowers the platform's terminal sales teams, bringing more professional and efficient category management experience and business strategies. Yijiupi, formerly a vertical self-operated B2B platform for alcoholic beverages, leading in market share in that segment, has expanded into a nationwide full-category B2B platform covering 138 major cities, with over 2,000 full-time field promotion staff regularly visiting and serving small stores. Its own sorting, logistics, and distribution centers ensure next-day delivery. Currently, Yijiupi actively seeks cooperation with brand owners, jointly operating to help them expand markets and improve performance. **Yijiupi's strength in the beverage market and Mondelez's dominance in snacks create a powerful synergy, complementing each other's advantages to jointly activate store expansion and category growth.** Both parties will gain insights into consumer demand to deliver more personalized product experiences. Mondelez China will offer customized products for Yijiupi, providing store-owner tailored sets to jointly create super bestsellers. The two sides will engage in deeper exchanges and cooperation in digital capability building, supply chain management, floor stack operations, warehouse and category sorting, and special displays, supporting rapid performance growth. Gong Tao, Yijiupi's snack food head, introduced: "Snack food and general merchandise have become the company's first strategic category, and we spare no effort in this area. Our cooperation with Mondelez is exemplary: we jointly maintain market order, prevent cross-regional selling and price chaos, invest 100% of promotional resources into terminal small stores, achieve data sharing, and operate jointly. We deeply understand the pain points of China's FMCG industry and strive to provide full support for brand owners to achieve digital distribution. We believe more brands will engage in deeper cooperation with Yijiupi in the future." According to public information, Yijiupi is favored by the capital market, having received a total of 3.2 billion yuan in investment from globally renowned institutions, including multiple rounds of support from leading domestic internet companies Tencent and Meituan. Yijiupi has lived up to expectations, continuously expanding its territory, improving performance year after year, while steadily advancing its full-category platform strategy. The rapid growth over the past year has made both Yijiupi and Mondelez look forward to future cooperation. In the days ahead, both parties will set off anew towards deeper collaboration. Working together for win-win results, Yijiupi and Mondelez shine together! 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