---
title: "Yijiupai Announces $100 Million Series C Funding: Supplier and Distributor Open Platform Model Launched!"
description: "On October 18, Beijing Yijiupai E-commerce Co., Ltd. (Yijiupai) held its national partner recruitment and Series C funding announcement conference in Fuzhou, revealing $100 million in Series C funding and a new open platform model for suppliers and distributors. The company has raised a total of 1.142 billion RMB in two years."
author: "微酒"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-10-18"
categories: "Capital, Earnings & M&A, Dealer Operations"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/44IURo5xKAIZSx_m1P9lPw"
translation: "https://xinjignxiao.com/zh/articles/%E6%98%93%E9%85%92%E6%89%B9%E5%AE%A3%E5%B8%83%E8%8E%B7c%E8%BD%AE1%E4%BA%BF%E7%BE%8E%E5%85%83%E6%96%B0%E8%9E%8D%E8%B5%84-%E4%BE%9B%E5%BA%94%E5%95%86-%E7%BB%8F%E9%94%80%E5%95%86%E5%BC%80%E6%94%BE%E5%B9%B3%E5%8F%B0%E6%A8%A1%E5%BC%8F%E5%90%AF%E5%8A%A8-4d9e8090.md"
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citation: "微酒. “Yijiupai Announces $100 Million Series C Funding: Supplier and Distributor Open Platform Model Launched!.” New Distribution, 2016-10-18. https://xinjignxiao.com/en/articles/yijiupai-announces-100-million-series-c-funding-supplier-and-distributor-4d9e8090/"
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---

# Yijiupai Announces $100 Million Series C Funding: Supplier and Distributor Open Platform Model Launched!

> On October 18, Beijing Yijiupai E-commerce Co., Ltd. (Yijiupai) held its national partner recruitment and Series C funding announcement conference in Fuzhou, revealing $100 million in Series C funding and a new open platform model for suppliers and distributors. The company has raised a total of 1.142 billion RMB in two years.

**Article by WeiJiu Team | Editor: Han Ying**
On the afternoon of October 18, Beijing Yijiupai E-commerce Co., Ltd. (hereinafter referred to as Yijiupai) held its national partner recruitment and Series C funding announcement conference in Fuzhou.
**At the conference, Yijiupai, founded in September 2014, announced the completion of a $100 million Series C funding round and unveiled its next-step cooperation model for national liquor enterprises and merchants. To date, within two years, Yijiupai has raised a total of 1.142 billion RMB.**
The conference also attracted numerous industry association leaders, experts, and capital representatives, who engaged in in-depth discussions and sharing on topics such as the future direction of e-commerce and capital trends.
Wang Xinguo, President of the China Alcoholic Drinks Circulation Association, stated, "Persistence and innovation" is a long-term topic in the development of the liquor industry. How to balance persistence and innovation is a profound issue facing the industry. Correctly understanding the relationship between innovation and persistence, appropriately grasping the balance, and achieving optimal development results are signs of success for the industry, requiring collective exploration.
**Yijiupai is a trading and circulation enterprise that has grown rapidly while maintaining a low profile. It has explored and perfected a new B2B e-commerce model for China's liquor industry, bringing new growth possibilities. Its business model determines that it will also become one of the landmark enterprises in improving the efficiency of liquor distribution.**
When discussing capital's views on the liquor distribution sector and e-commerce channels, representatives from investors including Chen Xiaodong, Managing Director of Shanghai Jinglin Assets; Lv Yuemei, Senior Partner of Source Code Capital; Wang Tianfan, Investment Vice President of BAI Bertelsmann Asia Investments; and Shu Yiping, General Manager of Meituan's Catering Marketing Department, shared their opinions.
They generally believe that the liquor industry is a trillion-yuan market with immense potential. During a period of industry-wide and structural transformation, it is the best time for large companies to emerge. Yijiupai, familiar with the liquor industry, understands the inefficiencies in the liquor supply chain and is committed to changing this outdated situation.
In its two years of development, Yijiupai has proven the correctness and feasibility of its model through rapid and sound growth, strengthening capital market confidence in the company.
Investors stated that their investment in Yijiupai stems from its visionary founder and highly efficient team. These factors have led capital to follow Yijiupai's rapid development.
Additionally, **Shu Yiping believes that Meituan and Yijiupai have enormous potential for cooperation. He hopes to make it easy and enjoyable for the 4 million merchants and 200 million consumers on the platform to eat, drink, and have fun.**
At the conference, Wang Chaocheng stated that while growing rapidly, Yijiupai has gradually achieved a certain scale effect, and a full-industry-chain service platform has emerged. **In addition to the ability to achieve benefits through scale, traditional supply chain finance, warehousing and distribution, enterprise information services, and terminal resource integration services will provide Yijiupai with more profit sources.**
**△ Chairman Wang Chaocheng delivering a speech**
Chen Shengqiang stated that this funding will be used for further city expansion, building a nationwide logistics and warehousing system, and developing and promoting ODM products. At the same time, it will explore value-added services such as supply chain finance, terminal big data, and advertising services, aiming to provide better services to terminal retail stores and thus offer consumers better products at lower prices.
Regarding specific goals, Chen Shengqiang pointed out, **Starting today, Yijiupai will undergo nationwide penetration development. In 2017, it will enter 150-200 cities, with annual transaction volume reaching 15 billion RMB, achieving overall profitability.**
**Interpreting the Supplier and Distributor Open Platform Model**
**At the conference, Yijiupai's Procurement Director Han Xu and Deputy General Manager Wang Liming released two models: the "Expressway" for direct supply of new products to terminals and the county-level regional franchise cooperation model.**
**△ Yijiupai Procurement Director Han Xu**
It is understood that the "Expressway" model for direct supply of new products to terminals mainly refers to opening up all terminals served by Yijiupai to upstream suppliers, enabling suppliers to directly sell to terminals nationwide as never before.
On the open platform, suppliers can independently choose regions, set prices, and conduct promotions, directly facing sales terminals. Yijiupai provides warehousing, logistics, payment collection, and terminal services. "Marketing" and "sales" are separated: suppliers lead the "marketing" of their products, while Yijiupai helps suppliers achieve "sales" at the lowest cost, achieving a win-win situation with suppliers through an "expressway"-like channel.
The county-level regional franchise cooperation model refers to opening platform franchise cooperation to a wider range of county- and city-level regional liquor merchants, solving the internet-related pain points faced by regional merchants. It transfers Yijiupai's full set of powerful IT systems and successful business models to liquor merchants at once.
Through cooperation with Yijiupai, regional merchants can significantly improve their corporate channels and management efficiency, arm themselves with the internet, transform into e-commerce enterprises, and become dominant players in their regions.
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## Citation metadata

- Publisher: New Distribution
- Author: 微酒
- Published: 2016-10-18
- Canonical: https://xinjignxiao.com/en/articles/yijiupai-announces-100-million-series-c-funding-supplier-and-distributor-4d9e8090/
- Original source: https://mp.weixin.qq.com/s/44IURo5xKAIZSx_m1P9lPw

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