--- title: "Worsening Supply-Demand Imbalance: How to Build a Distribution Revolution in the FMCG Industry?" description: "The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. The conference aims to address the collapse of the old order and the reconstruction of a new symbiotic order among brands, distributors, and retailers in the FMCG industry." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2024-12-29" language: "en" canonical: "https://xinjignxiao.com/en/articles/worsening-supply-demand-imbalance-how-to-build-a-distribution-revolution-aeb91292/" markdown: "https://xinjignxiao.com/en/articles/worsening-supply-demand-imbalance-how-to-build-a-distribution-revolution-aeb91292.md" original_source: "https://mp.weixin.qq.com/s/J390_BXFJoFzDQWhIK1c2A" translation: "https://xinjignxiao.com/zh/articles/%E4%BE%9B%E9%9C%80%E5%A4%B1%E8%A1%A1%E5%8A%A0%E5%89%A7-%E5%A6%82%E4%BD%95%E6%9E%84%E5%BB%BA%E5%BF%AB%E6%B6%88%E8%A1%8C%E4%B8%9A%E7%9A%84%E6%B5%81%E9%80%9A%E9%9D%A9%E5%91%BD-aeb91292.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/worsening-supply-demand-imbalance-how-to-build-a-distribution-revolution-aeb91292/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Worsening Supply-Demand Imbalance: How to Build a Distribution Revolution in the FMCG Industry? > The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. The conference aims to address the collapse of the old order and the reconstruction of a new symbiotic order among brands, distributors, and retailers in the FMCG industry. The 10th China FMCG Innovation Conference **Conference Name:** [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference **Conference Time:** March 17-19, 2025 **Conference Location:** Chengdu, China Over the past 40 years, based on a market with continuously expanding capacity, a strong order system has been built. Brand owners, distributors, and retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a multi-trillion-yuan FMCG market and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order is in name only; hard discount is growing wildly, from being banned to being accepted, and product price systems are crumbling; inventory pressure is bursting warehouses, cross-regional selling is rampant, growth is gone, businesses are losing money, and traditional manufacturer-dealer relationships are collapsing on a large scale... Today's China FMCG industry stands at the crossroads of the **"collapse of the old order"** and the **"reconstruction of a new order"**. In 2024, China Resources Beer proposed a channel strategy of "building a community of shared destiny for manufacturers and dealers"; Yihai Kerry proposed a plan to "create a joint business entity for manufacturers and dealers"; regional supply chain joint organizations are also flourishing in various places... **In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship.** This will be a massive historical project for China's FMCG industry, and every role in the FMCG industry chain cannot be absent! Based on this, this conference revolves around the core theme of **[New Order · Symbiosis]**, with **3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering hundreds of FMCG industry experts, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings.** At the same time, around the theme of **[New Order · Symbiosis]**, on the first day, the main venue will bring together brand giants, economists, industry experts, and founders and executives of leading consulting platforms to deeply discuss the following **six core topics**. **The 4th China FMCG Hard Discount Conference** So far, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage. China's retail discounting has entered a refined stage. What does the current explosion of full-category discount/wholesale supermarkets, expanding from snacks to full categories, mean for the FMCG industry chain? **The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:** > **Conflict Perspective:** The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners. > > **Opportunity Perspective:** Different roles in the industry chain can gain insight into the essence of change and establish their roles and divisions in the new order first, thereby winning the opportunity dividend for the next 10 years. At the same time, the following **five core topics** will be presented on site. **The 4th China FMCG Distributor Conference** With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of distributors have undergone profound changes. From the first to the fourth distributor conference, we have clearly seen a series of major changes in the challenges, business models, operational methods, and role positioning that distributors face in response to environmental changes. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! **Behind this retail transformation is the return of the dominant power in commodity circulation.** Brand owners are adapting to changes, while distributors will show K-shaped differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, larger distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, **traditional supermarkets must change! Traditional distributors must change!** The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor owners from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. **Ticket Purchase Channel** **Important! Early bird tickets for this conference are on sale now, at the lowest price in history. Don't miss out!** **Purchasing guest tickets will give you 2 industry insight case collections on "Market & Channel & Retail & Distributor"! Limited-time offer, first come, first served!** **[New Order · Symbiosis]** **The 10th China FMCG Innovation Conference** **Time: March 17-19, 2025** **Location: Chengdu, China** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671