---
title: "World Book Day: Yangyuan Six Walnuts Teams Up with Fan Deng for a Knowledge Feast"
description: "On April 23, World Book Day, Yangyuan Six Walnuts partnered with Fan Deng, founder of Fan Deng Reading APP, as the 'Chief Knowledge Partner' to present a knowledge feast themed 'Knowledge Evolution: Answers in Books'. This collaboration underscores the brand's commitment to knowledge marketing and its focus on brain health nutrition."
author: "澄韵"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2022-04-26"
language: "en"
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# World Book Day: Yangyuan Six Walnuts Teams Up with Fan Deng for a Knowledge Feast

> On April 23, World Book Day, Yangyuan Six Walnuts partnered with Fan Deng, founder of Fan Deng Reading APP, as the 'Chief Knowledge Partner' to present a knowledge feast themed 'Knowledge Evolution: Answers in Books'. This collaboration underscores the brand's commitment to knowledge marketing and its focus on brain health nutrition.

April 23 is the annual World Book Day. On this day, more than a hundred countries around the world hold various celebrations and book promotional activities. The purpose is to encourage more people to read and write, and to hope that everyone respects and thanks knowledge creators who have made great contributions to human civilization, and protects intellectual property rights.
This year's World Book Day, Yangyuan Six Walnuts joined hands with Fan Deng, founder of Fan Deng Reading APP, as the 'Chief Knowledge Partner', presenting a knowledge feast themed 'Knowledge Evolution: Answers in Books' for all who love reading.
This is not the first time Yangyuan Six Walnuts has collaborated with knowledge IPs. The most recent prior collaboration was the New Year's Eve speech 'Friend of Time' with Luo Zhenyu, founder of Dedao APP, for the 2021-2022 New Year.
Luo Zhenyu and Fan Deng are both major KOLs in the knowledge service platform, with broad national recognition in leading the public's knowledge growth. From the brand actions of Six Walnuts continuously cooperating with such knowledge IPs, it is evident that consistently building its brand concept of 'guarding national brain nutrition health' is an important manifestation of Six Walnuts' focus on knowledge marketing and long-termism.
**Collaborating with Knowledge IPs to Deepen Mind-Use Scenario Mindshare**
At the opening of this 'Knowledge Evolution: Answers in Books' speech, Fan Deng raised a highly concerned issue - parent-child education.
According to data from Fan Deng Reading APP, books on parent-child education such as 'Brain Science for Exams' and 'The Character of Children' ranked among the top three in driving physical book sales, showing that parent-child education has become one of the main issues troubling many people.
Fan Deng gave the answer: when parents are willing to learn, your children are more willing to learn. If parents stop learning and growing, forcing children to study every day is useless. This remark is likely a wake-up call for many parents.
The author can't help but sigh that Six Walnuts' choice to become the 'Chief Knowledge Partner' of this live broadcast is quite wise. Why?
**First, precise audience matching.**
Subscribers of Fan Deng Reading APP pushed two books on parent-child education to the top three, indicating that a large portion of its users are parents with children.
And the core consumer group of Six Walnuts is exactly these parents who are very concerned about their children's learning.
**Second, focus on knowledge marketing.**
Whether it was sponsoring the variety show 'The Brain' before, or now collaborating with knowledge IPs like Luo Zhenyu and Fan Deng, Six Walnuts' brand strategy has always been clear and direct: continuously associating the brand with mind-use scenarios, cultivating and deepening consumers' brand association habits in mind-use scenarios across different ages and levels.
**Linked Strategic Product 2430: Solutions for High-Intensity Mind Use**
When reviewing the 'best of the year' books, Fan Deng revealed the two books with the highest playback and sharing on Fan Deng Reading APP. Surprisingly, one of them was 'Brain Science for Stress Relief'.
Why did this book become the best of the year?
This is likely related to the generally excessive stress of modern people.
Stress overwhelms our brains. Research shows that the human brain has a powerful stress regulation function, especially the secretion of serotonin, which can greatly alleviate stress. However, due to excessive use of electronic devices and irregular routines, this stress regulation function is severely weakened. As a result, people often collapse under stress. 'Brain Science for Stress Relief' mentions some targeted solutions, such as sunbathing, crying, adjusting sleep, etc.
It is worth mentioning that Six Walnuts' consumer insight seems to be one step ahead. Also recognizing the high-intensity mental load commonly felt by modern people, Six Walnuts took more than two years to transform scientific research results into products, and last year launched the targeted high-intensity mind-use solution product 'Six Walnuts 2430'.
In 2021, Yangyuan Beverages and Beijing Technology and Business University jointly established the 'China Walnut Industry Research Institute' and released the new product Six Walnuts 2430. For heavy brain users, each can contains 24 grams of high-quality walnut kernels, and for 30 consecutive days, it helps the brain better process information and strengthen knowledge memory. Since its launch over a year ago, it has become a flagship product of Six Walnuts. At the same time, the product is deeply bound to knowledge marketing collaborations, further promoting interaction and experience between 2430 and consumers, bringing the brand closer to consumers, and gradually integrating the product into consumers' lives.
**Looking Ahead to 2022: Developing Consumer-Centric Omnichannel Transformation**
On World Book Day, Yangyuan Beverages also released its 2021 annual report. Reviewing 2021, Yangyuan's revenue was 6.91 billion yuan, a year-on-year increase of 55.99%; net profit was 2.111 billion yuan, a year-on-year increase of 33.78%, with performance steadily recovering.
At the same time, Yangyuan Beverages achieved some phased results last year:
**1. Collaborated with Hua & Hua Marketing to comprehensively upgrade the original products in terms of brand visual system, product structure, and packaging.**
Also created brand communication activities focused on the college entrance examination season, and deepened brand activity themes for traditional festivals such as Mid-Autumn Festival and Spring Festival.
**2. Following market demand, launched the second major brand new product 'Yangyuan Plant Milk' in September 2021, continuously increasing investment in the plant milk track.**
**3. Increased R&D investment, continuously promoting technological innovation and industry development.**
In 2021, Six Walnuts, together with Beijing Technology and Business University and other research institutions, jointly established the 'China Walnut Industry Research Institute' to accelerate the development and application research of walnut industry technology and guide the high-end development of the walnut beverage industry. To regulate the development of the plant milk industry, Six Walnuts also actively participated in formulating the national standard 'Walnut Nut Quality Grades' and the group standard 'Plant Milk'.
**Looking ahead to 2022, Yangyuan Beverages also proposed three major development directions in the annual report:**
**1. Fully carry out C-end operations and upgrade the omnichannel full-chain marketing model.**
With the advent of the consumer sovereignty era, Yangyuan will achieve a comprehensive upgrade of marketing models and team marketing capabilities in three aspects: product structure upgrade, channel construction upgrade, and C-end operation system construction. First, launch different products for different markets, channels, and groups to meet the consumption needs under a hierarchical structure. In addition, while stabilizing existing traditional channels, actively layout and expand emerging channels to achieve omnichannel marketing. The most core step is to shift from 'focusing on large circulation' to 'omnichannel deep distribution', by exploring C-end operation work, building deep connections with C-end consumers, and creating a platform for creating comprehensive value for consumers.
**2. Meet consumers' diversified needs and strive to become an industry benchmark.**
Currently, Yangyuan Beverages already has the leading brand 'Six Walnuts' and its product structure covering high, medium, and low levels. In 2022, Yangyuan will continue to focus on the mid-to-high-end products of 'Six Walnuts', especially the Six Walnuts 2430 series, continuously strengthening innovative R&D and enriching the product matrix in segmented groups.
In addition, efforts to expand into the new plant milk field will also be strengthened, continuously enriching category boundaries and striving to become the industry benchmark for the plant milk category.
**3. Innovate promotional methods to boost brand voice.**
At the **brand level**, in 2022, continue to deepen cooperation with authoritative institutions and experts to explore the nutritional value of products.
At the **consumer communication level**, through a combination of traditional and new media, continuously enhance brand reputation, strengthen consumers' trust in the brand, make the brand continuously remembered by consumers, and become a lifestyle for consumers.
**Final Thoughts:**
We see that Six Walnuts, deeply integrated with knowledge, is becoming synonymous with learning.
And learning is not just for students; it is something everyone should do for a lifetime.
Just as Six Walnuts adheres to the brand concept of long-termism, promoting people's perseverance on the path of learning and growth is also reflected in Six Walnuts' continuous brand actions.
In the past, people tended to study diligently and hard, as the saying goes, 'Ten years of hard study unknown, once famous, known to the world.' However, modern people clearly prefer scientific learning methods. 'Brain Science for Exams' and 'Brain Science for Stress Relief' are changing people's inherent learning concepts.
In today's era, people are using the power of science to explore the potential of the brain more deeply. This is also the cause that Six Walnuts is supporting and promoting: continuous investment in the knowledge field, focusing on brain nutrition and health. Six Walnuts is always in action.
**Are you 'watching' me?**


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