---
title: "Will Even the Best Distributors Be Eliminated by the Times? How Do We 'Survive' and 'Win' Amidst Changing Eras"
description: "Finally! The domestic FMCG market has seen a major brand that truly understands traditional healthy beverages. With tea and sour plum juice cooling off, soybean milk—a staple healthy drink—has quietly maintained a high market share. Is soybean milk next in line for a 'explosive' category dividend? Joyoung Soymilk, leveraging its brand strength and channel advantages, has launched a self-standing pouch ready-to-drink series, aiming to help distributors seize market opportunities and achieve win-win outcomes."
author: "Zoey"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2024-09-25"
language: "en"
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# Will Even the Best Distributors Be Eliminated by the Times? How Do We 'Survive' and 'Win' Amidst Changing Eras

> Finally! The domestic FMCG market has seen a major brand that truly understands traditional healthy beverages. With tea and sour plum juice cooling off, soybean milk—a staple healthy drink—has quietly maintained a high market share. Is soybean milk next in line for a 'explosive' category dividend? Joyoung Soymilk, leveraging its brand strength and channel advantages, has launched a self-standing pouch ready-to-drink series, aiming to help distributors seize market opportunities and achieve win-win outcomes.

Finally! The domestic FMCG market has seen a major brand that truly understands traditional healthy beverages.
China's traditional representative beverages include tea, soybean milk, and sour plum juice. Zong Fuli, the head of Wahaha, had just emphasized the mind-shaping of mass tea drinks, and then ready-to-drink tea, with its 'healthy, no additives' gene, exploded into a phenomenal trend.
Currently, the first wave of dividends in tea drinks has been pocketed by Suntory and Oriental Leaf. As more capital enters, ready-to-drink tea is becoming increasingly competitive.
As tea and sour plum juice gradually cool down, soybean milk, as a signature healthy beverage, has quietly maintained a high market share. Will the next 'explosive' category dividend fall on 'soybean milk'? Place your bets.
At the same time, in today's fast-paced life, the public's demand for convenience is rising. Ready-to-drink products suitable for multiple scenarios are gradually becoming the new favorites in the market, meeting the need for quick and easy consumption in daily life, commuting, and various dining scenarios.
'Make soybean milk visible, affordable, and enjoyable.' Joyoung Soymilk adapts to change, anchors market demand, leverages its category advantages, and launches a self-standing pouch ready-to-drink series, including original soy milk, red date soy milk, mung bean paste, sour plum juice, and mango-flavored lactic acid bacteria drinks.
**Brand Power is the First Priority**
**For Distributors: Selling Well is What Truly Matters**
The life philosophy of new Chinese-style wellness has become a market favorite. Research shows that compared to the bitter taste of traditional Chinese medicine, young people prefer food-based wellness that is healthy, convenient, and tasty. According to data from Zhiyan Consulting, young people aged 18-35 are the main consumers in China's health and wellness market, accounting for 83.7%.
The growth trend of health product consumption is rapid, and the potential of new health consumption is continuously being released, with promising prospects.
**Choose categories with 'visible' health labels.** In the public's view, soybean milk, sour plum juice, and lactic acid bacteria drinks naturally carry 'health' labels. Soybean milk, as a traditional beverage, is rich in more than a dozen amino acids and is nutritious, making it a standard for Chinese breakfast and Chinese dining. As public health awareness rises, the market not only pursues taste but also increasingly sees consumption scenarios where people pay for 'peace of mind' or 'comfort' as the norm.
**The ultimate closure of business is consumer purchase.** The quality of a product is not only judged by its own quality but also by whether users buy it. Good brands incubate good products. Sufficiently strong brand power can make products self-traffic, reduce transaction costs, and make consumers pay for them.
Joyoung Soymilk has been immersed in healthy soy drinks for 30 years. As an ecological catering service provider, it has a mature upstream ingredient, midstream processing, and downstream operation system. It owns its own non-GMO high-quality soybean planting base in the golden production area of Northeast China, and has an automated modern soybean deep-processing base layout radiating nationwide, ensuring product delivery capability and response speed.
It is understood that its brand founder not only focuses on 'healthy' products but also attaches great importance to brand building and enhancement. Through brand endorsements, co-branding, and continuous live streaming on official flagships, they maintain product exposure and continuously strengthen consumer awareness of the Joyoung Soy Drink brand.
Currently, as a leader in the soy drink industry, Joyoung Soymilk is not only the sole soybean milk supplier for the Chinese Space Station, but also ranks first in Douyin category sales for 'soy milk powder' in the e-commerce track. Offline, it has entered 150,000 terminals, with global annual consumption of over 3.4 billion cups. Its high brand awareness, word-of-mouth, and market foundation provide strong support for the sales power of its new track—the self-standing pouch ready-to-drink series. Brand momentum drives product distribution and sell-through, bringing natural traffic to stores. **High product traffic, good sales, and fast turnover effectively shorten the account period, maintain high capital efficiency, and naturally increase revenue while reducing capital pressure.**
The market potential of the self-standing pouch series has been validated by the market. Currently, within 2 months of launch, the self-standing pouch products have been placed in over 6,000 terminals, with sales exceeding 20 million yuan.
**In the Era of Stock Competition**
**How to 'Win' and Grab a Bigger Share?**
Currently, new internet traffic has peaked, online channel penetration is gradually saturating, and various consumption scenarios are in a relatively stable dynamic balance. In a stock market, how can we 'grab' more cake?
**Leverage Equal Effort for More Revenue; Making Money is the Real Deal**
With the same consumer pricing, fewer channel levels mean greater profit margins. It is understood that Joyoung Soymilk implements a flat channel model, mainly with two-level channel hierarchy.
Joyoung Soymilk distributors directly connect with terminals, ensuring profits are not eroded layer by layer, providing greater profit margins and promotional space, giving them a significant advantage in industry competition. Profit is the source of strength to maintain channel push. Higher channel gross margins mobilize channel operation enthusiasm and stabilize product circulation in the channel.
**Excellent Product Differentiation: Online and Offline 'Don't Fight'**
Currently, many offline distribution and retail channels suffer from being squeezed by emerging sales models like e-commerce and live streaming. However, the author found that this problem does not exist for Joyoung Soymilk.
Due to the characteristics of its online and offline products, online focuses on soy milk powder as the main business form, while offline focuses on ready-to-drink packaging like the self-standing pouch series... The fundamental differences in product and consumption/drinking scenarios mean that the brand's online e-commerce channel product expansion does not conflict with the offline market at all. In fact, the brand heat and feedback from online channels feed back to offline, continuously enhancing brand momentum, forming a benign production and sales pattern that is non-conflicting and mutually reinforcing.
**Follow Policy Trends and Grasp Market Directions**
The state has always advocated the high-quality development of the soybean industry. This year, the National Health Commission's National Nutrition Week launched the 'increase soy' health initiative, encouraging the public to increase intake of soy products like soybean milk.
'Some schools even proactively approached us,' a distributor said. 'This year, the national policy advocates 'reduce oil, increase soy,' and canteens in schools and government institutions are actively introducing soy milk drinks. It's easier to enter than before.'
Leveraging policy orientation and product characteristics, Joyoung Soymilk's self-standing pouch series quickly entered semi-enclosed school, government, and enterprise canteens after launch.
**Good Operation and Management Models Can Achieve Twice the Results with Half the Effort**
Institutions are guiding, binding, spurring, and motivating. Good channel operation and management systems can maximize the market and achieve twice the results with half the effort.
'We have always attached great importance to channel management construction and business services,' said the head of Joyoung Soymilk's channel department. 'We conduct regular training and guidance to achieve good professional conduct for frontline staff. Among them, one indicator for business managers is high-frequency visits to maintain customer relationships and monitor terminal displays...'
The author also learned that Joyoung Soy Industry provides distributors with irregular professional content training, vivid terminal display solutions, and promotional material design support. Through these methods, it helps channels profit, achieving a win-win-win situation for the brand, distributors, and terminals.
**Product Selection is a Science**
**Good Insight to Seize the Dividend**
**First, Insight into Product Power: Healthy, Zero Additives, Better Quality, Longer Shelf Life**
Joyoung Soymilk's self-standing pouch series always adheres to the production philosophy of 'zero additives, low additives.' It selects non-GMO soybeans from Northeast black soil, uses advanced production equipment and processing techniques, and strictly controls 15 production processes. The pure soy milk has zero additives, truly achieving **'Non-GMO soybeans, pure water, a little sweetness, nothing else.'**
Moreover, through advanced sterilization and packaging technology, it achieves a 180-day shelf life at room temperature. It can be served hot or cold, providing nutrition anytime, anywhere, saving effort, worry, and being lightweight. The lower risk of product turnover cycles makes it easier to achieve smooth distribution, greatly reducing losses from near-expiry or expired products.
**Second, Product Richness and R&D Capability**
The self-standing pouch series is rich in products, with pure formulas and real ingredients, including fragrant and sweet original soy milk, refreshing mung bean paste, red date soy milk drink with rich jujube aroma, fat-free and refreshing mango-flavored lactic acid bacteria drink, and the recent hot item, sweet and sour sour plum juice. Corn juice, red bean and coix seed, walnut and peanut, and other autumn/winter drinks will also be launched soon.
At the same time, with 30 years of national brand development heritage, strong financial and resource support, it has resource advantages in market development and new product R&D, which also provides a guarantee for attracting high-quality talent to its market/R&D teams.
**Third, Scenario Richness**
The richer the scenarios, the wider the adaptable channels. Due to the richness and characteristics of the self-standing pouch series, it naturally has advantages in scenario development. It can combine closed canteen scenarios with diversified channel strategies such as breakfast+, regular meal+, group meal+, fruit+, and bakery+, jointly driving product marketing.
**Final Thoughts**
'When it comes to high-quality soybean milk brands, I think of Joyoung Soymilk.'
Joyoung Soymilk has been rooted in soy drinks for 30 years. Its **'good brand + strong voice + broad channels'** business model has allowed it to continue to grow and flourish. Its unique online and offline product model, brand advantages, high cost-performance ratio, clear market planning, and efficient management system are also the fundamental reasons why it is recognized by distributors and makes consumers want to drink and love to drink it.
This time, the self-standing pouch series, which focuses on the concept of 'healthy and delicious,' has been highly recognized by the market. Its continuous multi-dimensional innovation in product power and brand power is the strong driving force behind its rapid scale development.
We look forward to more brands joining the category innovation ranks and delivering impressive results in the 'health' category competition.
'New Distribution' has secured recent franchise preferential policies for everyone. **Distributors interested in Joyoung Soymilk's self-standing pouch series can scan the QR code to contact customer service:**


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