---
title: "Why Are Employees Reluctant to Attend Marketing Meetings? Because the Meeting Content Isn't Up to Par!"
description: "Over the past year, I have attended marketing meetings at many companies and found a common problem: when analyzing markets or customers in regular marketing meetings, companies tend to focus on so-called 'problems' and discuss them. They discuss market issues, customer issues, internal company issues, individual sales staff issues, etc., with great enthusiasm each time. As a result, the failure to meet targets persists, and the gap even widens. 1. Focusing on problems leads to more problems. Almost all companies hold marketing meetings centered around various 'problems'."
author: "戈军珍"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-04-07"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/MpN7EtqYMd2RNKk5PF8STQ"
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# Why Are Employees Reluctant to Attend Marketing Meetings? Because the Meeting Content Isn't Up to Par!

> Over the past year, I have attended marketing meetings at many companies and found a common problem: when analyzing markets or customers in regular marketing meetings, companies tend to focus on so-called 'problems' and discuss them. They discuss market issues, customer issues, internal company issues, individual sales staff issues, etc., with great enthusiasm each time. As a result, the failure to meet targets persists, and the gap even widens. 1. Focusing on problems leads to more problems. Almost all companies hold marketing meetings centered around various 'problems'.

Over the past year, I have attended marketing meetings at many companies and found a common problem: when analyzing markets or customers in regular marketing meetings, companies tend to focus on so-called 'problems' and discuss them. They discuss market issues, customer issues, internal company issues, individual sales staff issues, etc., with great enthusiasm each time. As a result, the failure to meet targets persists, and the gap even widens.
1. Focusing on problems leads to more problems
Almost all companies hold marketing meetings centered around various 'problems'. They try to find solutions by analyzing these problems, but in reality, once discussions about so-called problems in sales begin, the meeting essentially turns into a 'complaint session' and a 'criticism session'. The 'complaint session' refers to sales staff continuously complaining about market conditions and problems caused by poor internal management; the 'criticism session' refers to managers struggling to find solutions to employee problems and instead criticizing employees for being incompetent. Similarly, employees 'criticize' management for company problems... This not only fails to improve sales performance but also increases the number of problems.
2. Many problems are actually excuses
The fundamental reason why employees talk at length about market conditions, national policies, and internal company problems is to avoid 'their own problems'. This provides a face-saving step or a good excuse for their poor performance. Meanwhile, management focuses on employee problems while avoiding certain internal company issues, which is also a step or excuse for the company to avoid problems.
This situation ultimately leads to mutual blame between management and employees, with each role busy finding excuses for themselves, neglecting the responsibilities and directions needed to achieve work goals.
3. Focus on goals and find paths and methods
A true sales analysis meeting is not about discussing so-called problems. The correct approach is to focus on sales goals and find paths and methods to achieve them. Finding paths and methods to achieve goals is the theme of a sales analysis meeting. When seeking paths and methods, it is necessary to combine the team's individual skills, company resources, and the support capabilities of the company's marketing system, ultimately finding paths and methods suitable for the company and individuals. Frankly, due to differences in individual skills, each person may take different paths and use different methods to achieve their goals, sometimes with significant differences, which is normal.
Once paths and methods are found around the goals, all problems surrounding the sales team will dissipate; otherwise, problems will only increase.
**Therefore, an effective sales meeting is not about solving problems by focusing on them, but about finding paths and methods around goals. When moving along the correct path with reasonable methods, those so-called problems will disappear without a trace.**
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