---
title: "Who Are the No.1 Brands in 25 Food and Beverage Subcategories? (Data-Rich!)"
description: "The China Brand Power Index (C-BPI), guided by the Ministry of Industry and Information Technology and implemented by Chnbrand, is China's first brand value evaluation system. Based on independent and unbiased research from Chinese consumers' feedback, it measures brand power influencing purchase behavior. This article lists the top brands in 25 food and beverage subcategories from the 2015 C-BPI."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-08-08"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/who-are-the-no-1-brands-in-25-food-and-beverage-subcategories-data-rich-9526a407/"
markdown: "https://xinjignxiao.com/en/articles/who-are-the-no-1-brands-in-25-food-and-beverage-subcategories-data-rich-9526a407.md"
original_source: "https://mp.weixin.qq.com/s/kLeTS75MbPtI7m1jhgn6XQ"
translation: "https://xinjignxiao.com/zh/articles/25%E4%B8%AA%E9%A3%9F%E5%93%81-%E9%A5%AE%E6%96%99%E7%BB%86%E5%88%86%E5%93%81%E7%B1%BB%E7%AC%AC%E4%B8%80%E9%83%BD%E6%98%AF%E8%B0%81-%E4%BD%A0%E9%80%A0%E5%90%97-%E6%95%B0%E6%8D%AE%E5%B9%B2%E8%B4%A7-9526a407.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/who-are-the-no-1-brands-in-25-food-and-beverage-subcategories-data-rich-9526a407/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Who Are the No.1 Brands in 25 Food and Beverage Subcategories? (Data-Rich!)

> The China Brand Power Index (C-BPI), guided by the Ministry of Industry and Information Technology and implemented by Chnbrand, is China's first brand value evaluation system. Based on independent and unbiased research from Chinese consumers' feedback, it measures brand power influencing purchase behavior. This article lists the top brands in 25 food and beverage subcategories from the 2015 C-BPI.

The China Brand Power Index (C-BPI) is guided by the Ministry of Industry and Information Technology, and implemented by Chnbrand, a highly credible brand evaluation institution in China. It is China's first brand value evaluation system, incorporated into the MIIT's brand policy system and supported by special funds from the MIIT. It is an independent and unbiased study based on feedback from Chinese consumers on products or services they have used or owned. It measures the brand power index that influences consumer purchase behavior and is the most trusted brand evaluation system for both consumers and enterprises. As a continuous annual survey project, C-BPI was first implemented in 2011, with 2015 being the fifth edition. By annually publishing Brand Power research results composed of awareness and loyalty for relevant industries, it helps consumers make informed choices and assists enterprises in establishing brand management systems to enhance brand power.

Here are the rankings of 25 food and beverage subcategories exclusively compiled by our editor, hoping to provide reference for food enterprises in consumer research!

* The C-BPI listed brands in each industry refer to brands with an "unprompted mention rate" of 7% or above; the brands listed in the table are all those that made the list in that year.
* The "ranking change" in the table refers to the change in the brand's ranking compared to the previous year, where "+" indicates a rise, "-" indicates a fall, "--" indicates no change, and "N/A" indicates the brand was not listed in the previous year.

**Friendly reminder: Click on the images below to enlarge for details!**

**Food Category**

**Jelly:**
Top 8
Xizhilang, Hsu Fu Chi, Shuijingzhilian, Want Want, Crayon Shin-chan, Wangzai, Qinqin, Jinsihou

**Ham Sausage:**
Top 7
Shuanghui, Jinluo, Yurun, Meihao, Xiwang, Chundu, Huitong

**Vinegar:**
Top 9
Haitian, Zhenjiang, Hengshun, Shuita, Baoning, Longmen, Donghu, Laocaichen, Zilin

**Instant Noodles:**
Top 11
Master Kong, Uni-President 100, Laiyitong, Fumando, Jinmailang, Haojindao, Qiaomianguan, Baixiang, Wugudaochang, Mianba 120, Huafeng

**Biscuits/Wafers:**
Top 12
Oreo, Master Kong, Haochidian, Hsu Fu Chi, Taiping, Daliyuan, Mi Laotou, Gui Lian Du Du, Danone, Qu Duo Duo, Want Want, Jiasili

**Pies:**
Top 7
Daliyuan, Orion, Panpan, Lotte, Guangming, Fuma, Sanhui Maifeng

**Chewing Gum:**
Top 8
Wrigley's Doublemint, Extra, Orion, Lotte, Mentos, Yellow Arrow, White Arrow, Extra Strong

**Frozen Food:**
Top 7
Synear, Wan Chai Ferry, Sanquan, Longfeng, Hai Bawang Jiatianxia, Goubuli, Holiland

**Soy Sauce:**
Top 9
Haitian, Lee Kum Kee, Jiajia, Taotao, Totole, Meiweixian, Liuyuexian, Chubang, Donggu

**Chicken Essence:**
Top 10
Totole, Knorr, Lianhua, Haitian, Haoji, Maggi, Meiweixian, McCormick, Daqiao, Shamai

**Infant Formula:**
Top 12
Dumex, Beingmate, Mead Johnson, Abbott, Yili, Mengniu, Wyeth, Yashili, Nestlé, Friso, Synutra, Wandashan

**Candy:**
Top 10
Alpenliebe, Hsu Fu Chi, White Rabbit, Oishi, Jinsihou, Cadbury Eclairs, Swiss, Wangzai, Skittles, Ma Dajie

**Chocolate:**
Top 9
Dove, Le Conte, Snickers, Ferrero, Hsu Fu Chi, Hershey's, Cadbury, Nestlé KitKat, Jinsihou

**Puffed Food:**
Top 12
Lay's, Oishi, Orion, Want Want, Miao Cuijiao, Kebike, Master Kong, Pringles, Qinqin, Aibei Potato Chips, Cheetos, Taiyang Guoba

**Edible Oil:**
Top 8
Arawana, Luhua, Fulinmen, Duoli, Hujihua, Xiangmanyuan, Jiusan, Yuanbao

**Beverage Category**

**Fruit Juice, Fruit-Flavored Drinks, Vegetable Juice:**
Top 10
Minute Maid, Master Kong, Uni-President, Huiyuan, Nongfu Fruit Garden, Nutri-Express, Tropicana, Wahaha, Coconut Palm, Wei Chuan Daily C

**Herbal Tea:**
Top 5
JDB, Wanglaoji, Heqizheng, Pangaoshou, Huangzhenlong

**Functional Drinks:**
Top 8
Mizone, Red Bull, Nongfu Spring Scream, Jianlibao, Gatorade, Pocari Sweat, Wahaha Qili, Libaojian

**Tea Drinks:**
Top 9
Master Kong, Uni-President, Wahaha, Nestlé Iced Tea, Yuanye, Daliyuan, Jinmailang, Suntory, Kirin Afternoon Tea

**100% Pure Juice:**
Top 8
Huiyuan, Nongfu Fruit Garden, Wei Chuan Daily C, Dahu, Guangming Fruit Temptation 100%, Tropicana, Dole, Rumeng

**Liquid Milk:**
Top 8
Mengniu, Yili, Telunsu, Guangming, Jindian, Sanyuan, Nestlé, Wandashan

**Yogurt:**
Top 9
Mengniu, Yili, Guangming, Guanyiru, Changyou, Danone Bio, Sanyuan, Mosilian, Wei Chuan Yogurt

**Instant Coffee:**
Top 6
Nestlé, Maxwell, Mocha, Super, Starbucks, Aodun

**Bottled Water:**
Top 12
Nongfu Spring, Master Kong, Wahaha, Uni-President, Robust, C'estbon, Ice Dew, Hengda Ice Spring, Watsons, Nestlé, Kunlun Mountain, Jingtian Baishuishan

**Lactic Acid Bacteria Drinks:**
Top 10
Yili, Mengniu, Wahaha, Yakult, Guangming, Youyi C, Minute Maid Pulpy Milky, Wei Chuan, Taizinai, Xiaoyangren

**Data Source:** Ministry of Industry and Information Technology
**Reprinted from:** Sugar Tobacco Wine Weekly Food Edition
**Editor's PS:** The editor has selected 1067 featured articles from nearly 1900 published on this official account, categorized into 14 major categories and 57 knowledge points, systematically organizing frontline marketing management content into a library for your learning. From market to customers, covering practical tactics and management, all are valuable insights. Follow the official account and reply with the number "1" to browse related content.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671