---
title: "When JD and Alibaba Both Sell Goods to Small Shops, Should Distributors Transform?"
description: "In recent years, FMCG B2B has become hot, with JD and Alibaba entering the industry and announcing plans to transform millions of small shops. This article discusses whether distributors should embrace internet transformation, and invites them to participate in a survey on their attitudes towards internet transformation."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-09-07"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/when-jd-and-alibaba-both-sell-goods-to-small-shops-should-distributors-t-424150a3/"
markdown: "https://xinjignxiao.com/en/articles/when-jd-and-alibaba-both-sell-goods-to-small-shops-should-distributors-t-424150a3.md"
original_source: "https://mp.weixin.qq.com/s/83EH5RP3BP7h8SplMWhGJA"
translation: "https://xinjignxiao.com/zh/articles/%E5%BD%93%E4%BA%AC%E4%B8%9C-%E9%98%BF%E9%87%8C%E9%83%BD%E6%8A%8A%E8%B4%A7%E5%8D%96%E5%88%B0%E5%B0%8F%E5%BA%97%E9%97%A8%E5%89%8D-%E7%BB%8F%E9%94%80%E5%95%86%E8%A6%81%E4%B8%8D%E8%A6%81%E8%BD%AC%E5%9E%8B-424150a3.md"
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---

# When JD and Alibaba Both Sell Goods to Small Shops, Should Distributors Transform?

> In recent years, FMCG B2B has become hot, with JD and Alibaba entering the industry and announcing plans to transform millions of small shops. This article discusses whether distributors should embrace internet transformation, and invites them to participate in a survey on their attitudes towards internet transformation.

In recent years, FMCG B2B has become very hot.
JD and Alibaba have entered this industry one after another, and both have loudly announced plans to transform millions of small shops.
As shown in the figure:
(Figure caption: I wonder what the boss of Hongxing Erguotou would think when seeing this picture)
Regardless of whether their "small goal" of a million shops can be achieved, their arrival declares that internet giants have officially set foot in offline entities.
Moreover, this industry is like the ice in northern rivers in March: it looks thick but cannot withstand pressure! This industry is already highly competitive, with net profits generally not exceeding 5%. The arrival of internet companies is bound to stir up a bloody storm.
Of course, many distributors feel they have offline advantages, and similarly, internet e-commerce companies feel they have online advantages. Who is better? The results can only be determined through market validation.
**However, many smart distributors have discovered that the most effective way to avoid being destroyed by the internet is to embrace it, combining online and offline, and undergoing a comprehensive e-commerce transformation.**
But for internet transformation, how to transform, and in which direction? If not transforming, what better alternatives exist? Do distributors in different industries and market levels all need to transform?
To address these questions and to understand the actual attitudes of distributor friends across the country towards internet transformation, New Distribution sincerely invites all manufacturers and distributors to participate in this survey with us. We hope that through this survey, we can learn about the attitudes of distributors in various regions and industries towards internet transformation. This survey is a reward-based survey. Distributor friends who carefully fill out and submit the questionnaire will have the opportunity to receive cash red packets ranging from 1 to 100 yuan.
How to participate: Long-press the QR code below, click to identify, fill in and submit.
After the survey, we will announce the results at the "3rd (CFIC) FMCG + Internet Conference" hosted by New Distribution during the Autumn Sugar Fair. Thank you for your support!
Extended reading:
> Second-tier distributors collectively die, first understand these four ways of death!
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Click the image for details
**The 3rd (CFIC) China FMCG + Internet Conference** will be held in Chongqing in October 2017. The conference will closely focus on the theme "New Forces, New Ecology" and invite **1000+ distributors, 500+ brand owners, founders of 200+ B2B platforms, and 100+ investment and financing institutions** to jointly explore a new chapter of cross-border integration!
**Core topics of this conference:**
>   * **How can the FMCG industry leverage B2B to achieve new growth opportunities**
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>   * **How to build the new supply chain behind new retail**
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>   * **How can intra-city logistics help B2B achieve leapfrog development**
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**Highlights of this conference:**
>   * **The industry's first "2017 China FMCG B2B Industry Competitiveness White Paper"**
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>   * **Case sharing of excellent transforming distributors**
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>   * **Conference + exhibition upgrade, Hall 6 Internet Technology Exhibition strengthens docking**
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>   * **Alibaba Retail Link, GL Capital, EASIA Supply Chain, Best Store Plus, Yijiupi, Unilever, Hitech, Yunmei Co., Ltd. and other well-known enterprise leaders in various fields will give speeches and express pioneering views on site.**
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October 17-18, 2017
Chongqing International Expo Center
Registration is now open. Long-press the QR code below or click "Read Original" to register. Early bird tickets before September 15 enjoy a 30% discount!
Add friend with note "Conference Registration"
Click the links below to review the highlights of the first and second FMCG + Internet conferences:
2016 "FMCG + Internet" Summit Forum
2017 (2nd) China FMCG + Internet Conference
Click the links below to review the highlights of the first and second FMCG + Internet conferences:
[2016 "FMCG + Internet" Summit Forum](<https://mp.weixin.qq.com/s?__biz=MzA5MzU0MTAzMw==&mid=2651492812&idx=1&sn=fcccdf73cb4b966404380318a23f74f5&chksm=8ba2760abcd5ff1c025d07f41cf116c61b23be674a6664030aa23ee90ec429e9390c3c27909d&mpshare=1&scene=1&srcid=020881NSpEgpuJyOWSgv55sX&key=3d4806ec6bb3b1964253f17b3861dd564762f71dbc4f8c894685242e2ab3d505142ac8bcee653dca29c660bd7172021f74a5edb43b7ffe40aba60fa537ab3b6b13cf459455b38917b800ef19880dbbad&ascene=0&uin=NzMwNzY1MjU%3D&devicetype=iMac+MacBookPro13%2C1+OSX+OSX+10.12.2+build\(16C67\)&version=12010310&nettype=WIFI&fontScale=100&pass_ticket=KQOs74H6xtGL0xNZBKRgPszxAT3j4ffcJGgEYDkf2AI%3D>)
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Contact: zhaobo258@gmail.com · +86 158 5481 7671
