---
title: "When Good Water Meets Good Tea: Nongfu Spring Launches \"Tea-Brewing Mountain Spring Water\" as a Gift to Chinese Tea"
description: "In March, as spring approaches and the spring tea harvest season nears, Nongfu Spring has launched a \"Wuyi Mountain Spring Water\" specifically designed for brewing tea, offering a spring gift to tea enthusiasts. Based on research by the China Academy of Agricultural Sciences Tea Research Institute and other authoritative bodies, this product took five years to develop."
author: "澄韵"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2021-03-12"
language: "en"
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# When Good Water Meets Good Tea: Nongfu Spring Launches "Tea-Brewing Mountain Spring Water" as a Gift to Chinese Tea

> In March, as spring approaches and the spring tea harvest season nears, Nongfu Spring has launched a "Wuyi Mountain Spring Water" specifically designed for brewing tea, offering a spring gift to tea enthusiasts. Based on research by the China Academy of Agricultural Sciences Tea Research Institute and other authoritative bodies, this product took five years to develop.

In March, as spring quietly stirs, the spring tea harvest season is about to arrive. To welcome the tea season, Nongfu Spring has taken the lead in launching a "Wuyi Mountain Spring Water" specifically for brewing tea, presenting a spring gift to all tea lovers.
It is understood that this "tea-brewing mountain spring water" product is based on research findings on standards for tea-brewing water conducted by authoritative institutions such as the Tea Research Institute of the Chinese Academy of Agricultural Sciences, and took five years to develop.
**-01-**
**Original Leaf Tea Has a Long History and a Vast Market**
Tea, baijiu (Chinese liquor), silk, and ceramics are known as the four treasures of Chinese culture.
Recently, baijiu has been very popular, with companies reaching trillion-yuan market capitalizations in the capital market. As the ancients said: "qin, chess, calligraphy, painting, poetry, and tea; tea and liquor are inseparable." The consumption attributes of tea should be comparable to those of baijiu.
In terms of market size, China's baijiu market is approximately 500 billion yuan, while **China has about 60,000 tea enterprises of various sizes, with domestic sales reaching nearly 300 billion yuan, making it already an ultra-large-scale tea-drinking market.** In recent years, the number of tea consumers has been increasing year by year. In 2010, tea consumption was 989,100 tons, and by 2019 it had reached 2,025,600 tons, indicating enormous consumption potential.
With consumption upgrades and consumer iteration, traditional consumption concepts are changing, and China's tea industry is also facing a new round of development opportunities. More and more new and old tea brands in the industry are launching professional, youthful, and innovative products, leading to a year-on-year increase in tea consumption expenditure.
With the enhancement of public health awareness, drinking tea has become a lifestyle habit for many consumers for leisure, relaxation, health preservation, and refreshment. According to a report by iiMedia Research, **in January 2021, nearly 90% of surveyed netizens were tea consumers, and nearly 40% had a habit of drinking tea daily, making tea a daily necessity in people's lives.**
At the same time, with the upgrading of tea consumer groups, consumers have increasingly higher requirements for tea derivative products. For example, the consumption demand for professional tea-brewing water, tea sets, and other tea-specific utensils is gradually being developed.
Those who understand tea know that even with tea of eight parts quality, if paired with water of ten parts quality, one can still brew a cup of excellent tea. However, according to market surveys, consumers still lack a clear understanding of what constitutes good tea-brewing water, and how to brew a good cup of tea has become a matter that urgently needs to be popularized and promoted to the public.
**-02-**
**Professional Tea-Brewing Water: Nongfu Spring's Five Years of Effort**
There are many packaged water products on the market that claim the concept of tea-brewing water, but few explain the scientific definition of "tea-brewing water." This time, Nongfu Spring, together with authoritative institutions such as the Tea Research Institute of the Chinese Academy of Agricultural Sciences, has clarified the physicochemical scope of "tea-brewing water," re-establishing standards for China's tea-brewing water market. Based on this standard, Nongfu Spring has created this Wuyi Mountain Spring tea-brewing water.
**1. Why choose Wuyi Mountain spring water as the source for Nongfu Spring's tea-brewing water?**
The ancients were not deceiving us. In the Tang Dynasty, Lu Yu pointed out in "The Classic of Tea": "For water, mountain water is best, river water is medium, and well water is inferior." In the Ming Dynasty, Chen Meigong's poem "Testing Tea" says, "Spring from stone is more refreshing, tea from peaks has a fuller flavor." Historically, tea connoisseurs believed that the quality of water used for brewing tea was closely related to the water source.
Do the ancients all advocate mountain spring water? Does this saying still hold in modern times? From a scientific perspective, there is a basis for it.
According to research recommendations from the Tea Research Institute of the Chinese Academy of Agricultural Sciences: **mountain spring water with a conductivity standard of 10-100 μS/cm is suitable for brewing tea.**
The essence of brewing tea is the process of releasing flavor substances such as theanine and tea polyphenols from the tea leaves. When water chemically reacts with the substances released by the tea, the minerals in the water act like seasonings we add when cooking, ultimately determining the color, aroma, and taste of the entire tea infusion.
When the water contains no minerals at all, the taste of the tea infusion is as bland as a dish without salt. When the mineral content in the water exceeds the standard, the taste becomes as unpalatable as a dish with excessive oil and salt. Only water with a mineral content that meets the standard can ultimately brew a good cup of tea.
So, what is the conductivity standard mentioned by the research institute? Conductivity is a parameter that describes the ease with which electric charge flows through a substance, generally linked to TDS (Total Dissolved Solids) values. The higher the conductivity, the higher the salt content and the higher the TDS. TDS value indicates how many milligrams of dissolved solids are present in one liter of water.
According to the conductivity standard of 10-100 μS/cm recommended by the Tea Research Institute of the Chinese Academy of Agricultural Sciences, **you can refer to the following reference to choose the best tea-brewing water:**
**The effects of tea-brewing water on the color, aroma, and taste of tea are as follows:**
> **Tea color: If the mineralization is too high, the tea infusion will be too dark or even turbid, and some infusions may even develop a "glaze" phenomenon, where an oily substance floats on the surface.**
>
> **
> **
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> **Tea taste: If the mineralization is too low, the tea infusion lacks mellow thickness; as mineralization increases, the taste gradient changes from "mellow and brisk — fairly brisk — fairly mellow — lacking mellow."**
>
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> **Tea aroma: If the mineralization is too low, the tea aroma is still fresh; as mineralization increases, the aroma gradient changes from "tender, chestnut-like — relatively high — fairly high — lacking purity."**
After clarifying the standards for tea-brewing water together with the Tea Research Institute of the Chinese Academy of Agricultural Sciences, Nongfu Spring began searching for water sources. After layer-by-layer screening, they found that among many water sources, the mountain spring water in Wuyi Mountain, after passing through forests and rocks, accumulates an appropriate amount of mineral elements. It is clear, pure, cold, and sweet, fitting the classic standard of "clear, light, sweet, crisp, and lively" for tea-brewing water, and also coinciding with the physicochemical indicators of tea-brewing water.
Wuyi Mountain is not only the origin of famous teas such as Dahongpao, Zhengshan Xiaozhong, Jinjunmei, and Shuijin Gui, but the water source area is also shrouded in clouds and mist all year round, forming the Nine-Bend Clear Stream. Fan Wenzheng (Fan Zhongyan) praised it: "By the stream, rare tea is unmatched in the world; Wuyi immortals have planted it since ancient times."
**2. Why is Nongfu Spring entering the tea-brewing water segment?**
Making "tea-brewing water" was not a whim. Multiple market research reports show that **nearly 30% of consumers choose Nongfu Spring for brewing tea at home or in the office, and among tea house operators, this proportion exceeds 40%.**
In recent years, Nongfu Spring has consistently promoted "naturalness" as its main message, including "We don't produce water; we are just nature's porters," and the documentary series featuring Changbai Mountain, "What kind of water source nurtures what kind of life." **In consumers' minds, Nongfu Spring's water is strongly associated with its water sources,** and "natural" and "high-quality" have been deeply ingrained in Nongfu Spring's brand DNA. This is why a large number of consumers actively choose Nongfu Spring as their preferred water for brewing tea.
Therefore, this Wuyi Mountain tea-brewing spring water is more like following market trends. On one hand, it incorporates the traditional cultural imagery of "tea brewing" into Nongfu Spring's water source culture, and through meticulous product refinement, launches a more professional and targeted product. On the other hand, it once again consolidates consumer perception and strengthens the brand's mindshare in this niche market.
At the same time, based on Nongfu Spring's previous experience with differentiated products such as maternal and infant water and lithium water, "tea-brewing water" should be even more manageable. **The author speculates that the product's distribution channels may also be similar to the previous two products, starting with e-commerce and gradually expanding to offline.**
From the data, the three main channels for Chinese consumers to purchase tea in 2021 were e-commerce platforms (56%), tea specialty stores (55%), and offline supermarkets (48.6%). With the development of live-streaming e-commerce, community e-commerce, and other formats, e-commerce channels have gradually become an important way for consumers to buy tea. Adding a box of tea-brewing water to their tea purchase and having it delivered directly to their doorstep is a shopping experience consumers are unlikely to refuse.
Furthermore, **the author believes that entering from a niche segment and creating differentiated products will only make the existing market bigger and stronger.** Especially for Nongfu Spring's water series, the author speculates that the new product may also drive sales of older products.
**-03-**
**Craftsmanship and Dedication: Good Water as a Gift to Chinese Tea**
As early as 2000, Nongfu Spring officially announced the cessation of purified water production, shifting entirely to natural drinking water from natural sources. **This official announcement of "tea-brewing water" also signifies that Nongfu Spring's eleventh major water source in China, Wuyi Mountain, has officially been put into operation.**
In addition to refining and polishing its own products, Nongfu Spring has spared no effort in spending five years to collaborate with authoritative tea research institutes to re-clarify the market standards for tea-brewing water, meticulously crafting this mountain spring water product. **This not only provides consumers with more convenient choices but also leverages its brand influence to educate and promote correct tea-drinking concepts among consumers, contributing to the dissemination of Chinese tea culture and the development of China's tea industry.**
As spring buds begin to sprout and the tea season approaches, wouldn't you also want to buy a box of Nongfu Spring tea-brewing mountain spring water to experience the different taste sensations that professional tea-brewing water can bring?
Once the tip is adopted, a payment of 400-2000 yuan will be made.


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