---
title: "What Key Indicators Should Brands Focus on for Successful TPM Project Implementation?"
description: "In recent years, due to the impact of the COVID-19 pandemic and international trade frictions, consumer goods companies have gradually shifted to refined business management. Most companies choose expense management as an entry point for Trade Promotion Management (TPM) projects, but some fail to achieve satisfactory results after launch. QinCe shares its successful TPM implementation experience, emphasizing that the original intention and goals must remain unchanged, and highlighting key factors such as balancing financial and business logic, handling complex channel activities, automating accounting, and ensuring information transparency."
author: "邢争世"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-07-12"
language: "en"
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# What Key Indicators Should Brands Focus on for Successful TPM Project Implementation?

> In recent years, due to the impact of the COVID-19 pandemic and international trade frictions, consumer goods companies have gradually shifted to refined business management. Most companies choose expense management as an entry point for Trade Promotion Management (TPM) projects, but some fail to achieve satisfactory results after launch. QinCe shares its successful TPM implementation experience, emphasizing that the original intention and goals must remain unchanged, and highlighting key factors such as balancing financial and business logic, handling complex channel activities, automating accounting, and ensuring information transparency.

In recent years, due to the impact of the COVID-19 pandemic and international trade frictions, consumer goods companies have gradually shifted to refined business management. Most companies choose expense management as an entry point for Trade Promotion Management (TPM) projects, but some fail to achieve satisfactory results after launch and are unclear about the root causes. Now, QinCe shares its successful TPM implementation experience, hoping to provide inspiration or help to enterprises: The original intention and goals of TPM construction must not change. The essence of TPM construction is to control the rationality of expense allocation, improve expense execution efficiency, and drive sales. This goal must run through the entire project. Balance the conflict between financial management logic and business management logic. Finance requires multi-dimensional data analysis to assess customer efficiency, product efficiency, department efficiency, etc. The granularity requirement for expense management is as detailed as possible, with budget preparation broken down to dimensions such as distributors, terminals, and products. However, business requires flexibility in expense control granularity because the market is changeable and full of uncertainties. Therefore, if budget control is based on financial compilation dimensions, it will restrict business development. Hence, budget compilation dimensions and control dimensions must be decoupled, providing business with certain flexibility while meeting financial refined management requirements. For example: budget compiled to KA stores, budget controlled to KA systems.
△ Decoupling of budget compilation and control dimensions
△ Customizable budget dimensions **Addressing complex and changeable channel activity forms** Consumer goods companies have diversified channels, each with different activity forms. The total number of activity forms is relatively large; small and medium-sized enterprises typically have around 20 activity forms, while some large enterprises exceed 100. Each activity form has different business requirements and processes, and due to the constantly changing market environment, activity forms often change, making it difficult to have a unified standard. **This complexity and variability in channel activity forms imposes high requirements on TPM suppliers. QinCe currently supports flexible configuration of various activity scenarios such as TP, CP, AP, and others.** Traditional custom development suppliers may fail to deliver or deliver unsuccessfully due to development costs, project timelines, and other factors. Therefore, suppliers must have highly abstracted, configurable products to control costs and time at the initial delivery stage and quickly respond to subsequent changes in activity forms.
△ Structured definition of activity plans
△ Customizable plan fields and forms **Addressing complex accounting work for financial personnel** The payment and bookkeeping of channel promotion expenses require final confirmation and processing by financial personnel. Due to the large number of activities and non-interconnected systems, a significant amount of manual work is generated. The expense reimbursement process comprehensively affects overall expense execution efficiency. **Accounting scenarios become complex due to the diversity and variability of activity forms, so it is essential to use system automatic accounting to generate accounting vouchers and improve financial personnel's work efficiency.**
△ Accounting middle platform **Transparent expense information to enhance service experience** In TPM project construction for consumer goods companies, the aspect of information transparency is often overlooked. Distributors are primarily concerned with the progress of expense reimbursement and expense spending. **Therefore, manufacturers need to make expense information transparent to improve the service experience for distributors and reduce disputes arising from expense reimbursement. This overall enhances the customer experience of TPM project construction and achieves the last-mile closure.**
QinCe has been dedicated to digital transformation for consumer goods companies for over 10 years, successfully delivering multiple complex TPM projects. Considering key factors such as customer budget compilation flexibility, intelligent expense approval, whether market expenses can be linked to sales orders, whether expense approvals can be strictly executed after completion, whether effective supervision can be achieved through the system, whether sales representatives' reimbursement applications are convenient, whether financial review is efficient, and whether TPM has certain data analysis and prediction capabilities, QinCe helps enterprises successfully implement TPM projects.


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