---
title: "What Is the Logic for FMCG Manufacturers to Leverage a Trillion-Yuan Market in the Next Decade?"
description: "In 2019, many mainstream FMCG companies seem to have encountered a common but unavoidable issue: the boundary of growth. This is manifested in sluggish performance, unpopular new products, out-of-control channel management, and ineffective massive marketing expenditures. New Distribution believes that behind these problems lie three major contradictions that all FMCG manufacturers must face, and to return to growth, companies must re-evaluate their strategies from a ten-year perspective."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2019-05-27"
language: "en"
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---

# What Is the Logic for FMCG Manufacturers to Leverage a Trillion-Yuan Market in the Next Decade?

> In 2019, many mainstream FMCG companies seem to have encountered a common but unavoidable issue: the boundary of growth. This is manifested in sluggish performance, unpopular new products, out-of-control channel management, and ineffective massive marketing expenditures. New Distribution believes that behind these problems lie three major contradictions that all FMCG manufacturers must face, and to return to growth, companies must re-evaluate their strategies from a ten-year perspective.

In 2019, many mainstream FMCG companies seem to have encountered a common but unavoidable issue: **the boundary of growth.**
This is manifested in: **sluggish performance growth, unpopular new products, out-of-control channel management, and ineffective massive marketing expenditures...**
Many people are trying to provide answers.
At the micro level, new traffic sources such as social e-commerce, B2B, and content e-commerce have siphoned off huge amounts of traffic from original channels;
At the macro level, the economic slowdown caused by the Sino-US trade war, an aging population structure, the disappearance of the demographic dividend, and the consumption stratification of emerging mainstream consumer groups such as the post-90s and Generation Z.
**In 2019, the entire society and market, whether macro or micro, are full of countless variables.**
Many companies are actively trying new models, embracing new ecosystems, and engaging with new traffic, but the results seem to be less than satisfactory. For FMCG manufacturers, the market problem is not simply that consumers reject products.
The current market is full of seemingly contradictory phenomena:
> User information is severely overloaded, but many brands find it increasingly difficult to reach users through communication;
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> Mass products are oversupplied, while customers' individual needs are far from being met;
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> Consumption upgrades are advancing rapidly in some categories, while others have to face customers' penny-pinching;
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> In some categories, customers are willing to pay a higher premium for big brands, while in others, customers begin to ignore brand value and are no longer interested in brands;
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> More seriously, the complexity of omnichannel shopping has already exceeded the limits that existing corporate organizational systems can handle.
Even the channel distribution and management models that many companies once prided themselves on have encountered a series of problems:
> Online and offline are fragmented, company departmental silos are severe, and coordinated operations across all fronts are impossible;
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> Existing channel models cannot support the distribution of innovative products;
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> Existing distributor profits are close to breakeven, and channels are on the verge of collapse;
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> The entire distribution chain has data gaps, channel blind spots, and cannot achieve precise distribution; inventory turnover is low, market feedback is lagging, and the bullwhip effect is severe.
New Distribution believes that behind these problems lie three major contradictions that all FMCG manufacturers must face:
**First contradiction:** The contradiction between scale-oriented sales methods and the growing personalized needs of consumers that cannot be satisfied;
**Second contradiction:** The contradiction between consumers' diverse shopping channels and brand owners' overly simplistic distribution models;
**Third contradiction:** The gradual rise in operational costs such as labor and materials across society, channel member profits approaching negative values, and the contradiction between production and sales exacerbating conflicts among manufacturers.
The essence of these problems is that existing strategic frameworks can no longer adapt to market demands in the new era. **To return to growth, companies must look back at today's strategies from the perspective of the next decade and formulate a strategic blueprint that can support sustained growth over the next ten years, focusing on products, channels, marketing, and organization.**
We need to think:
  1. What kind of strategy and organization can support our company's sustained high-speed growth over the next decade?
  2. What kind of products are suitable for the future?
  3. What channel models can support diverse consumption scenarios?
  4. How can new marketing be concretized into methodologies to ensure sales implementation?
  5. With the rise of social traffic, how can we seize the trend dividend?
  6. How can the operations and matching of communities, fans, KOLs, content, and scenarios be implemented?
  7. Is self-built B2B the best form of channel digitalization?
  8. Can same-city logistics and online-offline integrated inventory achieve three-network coordination?
  9. Should existing channel models be upgraded, or should a new digital channel be developed?
  10. How to solve the problem of poor sales of niche products in innovative channels?
......
In response to the above issues, **New Distribution will hold the "2019 China FMCG Conference" in Shanghai from August 21 to 23. The conference will be themed "Trillion-Yuan Growth," focusing on innovative products, innovative channels, and innovative marketing, to explore new models, methods, and trends that support rapid growth for enterprises in the next decade.**
To enable the 4000+ attendees to experience and discover business opportunities firsthand and find corresponding solutions, the 2019 China FMCG Conference will be held in the form of a conference + exhibition. The conference will discuss new trends, new marketing, and new channels, while the exhibition will showcase innovative products, technologies, and future applications.
Our original intention in holding this conference is to enable enterprises to connect innovative products with innovative channels, utilize innovative technologies, and achieve new marketing implementation, from methodologies to practical cases, from application tools to supply-demand matching.
We hope that through this conference, manufacturers can find new ideas, models, products, and channels for trillion-yuan growth in the next decade!
******Conference Time: August 21-23, 2019** **Conference Venue: Shanghai Songjiang Fuyue Hotel****
Conference Topics
Invited Guests (tentative)
Han Xiang, Senior Director of Coca-Cola China Commercial Leadership
Liu Xinhua, General Manager of Uni-President Enterprises
Xu Lei, CEO of JD Retail Sub-Group
Zhong Shanshan, Founder of Nongfu Spring
Chen Xiaodong, Senior Vice President of Nestlé Greater China
Ni Zhujie, Director of Market Channels, Coca-Cola Greater China
Wei Zhe, Founder and Chairman of Harvest Capital
Tao Shiquan, Founder of Jiangxiaobai Liquor
Zhang Liaoyuan, Founder of Three Squirrels
Huang Wei, General Manager of Uni-President Life Food Business Group
Li Lei, Chairman of Haojiayi
Su Xiaoxin, Executive President of Zhongshang Huimin
Liu Chunxiong, Father of Chinese-style Marketing
Fang Gang, Renowned Marketing Expert
Tang Huimin, E-commerce Director of RIO Cocktail
Ye Maozhong, Renowned Marketing Planning Expert
Ding Ding, Founder of Fan Factory FANCTORY
Pang Geliang, Chief Product Officer of Shunfeng Group
Miao Qingxian, Chief Consultant of Shanghai Yihe Marketing Agency
Wang Jun, Renowned New Retail Expert
Tang Guangliang, Founder of Xingaoqiao and Kaola Select
Lin Feng, Chairman of Beijing Jundu Excellence Consulting
Wu Jinghe, Deputy General Manager of Caihua Trading
He Shixiang, Partner of Da Chen Venture Capital
Li Jiaoshou, Investor and Former Vice President of Baidu
Chen Ruifen, General Manager of Uni-President Tea Business Group
Tang Huimin, E-commerce Director of RIO Cocktail
Wang Qi, Founder of Weijie City Distribution
Sun Taoyong, Founder of Weimob
Wang Chaocheng, Founder of Yijiupi
Mao Wenchao, CEO of Xiaohongshu
Tang Xiangyang, Chairman of Lidu Liquor
Dada, Co-founder of Pinduoduo
Lu Zhihan, Co-founder of Shixianghui
Bao Junwei, General Manager of Suning Xiaodian
Chen Qiwei, Chairman of Coca-Cola (China) Investment Co., Ltd.
Zhao Shuanglian, Chairman of COFCO Group
Lin Bibao, Chairman of PepsiCo Greater China
Zong Fuli, Chairman of Hangzhou Wahaha Group
Chen Duye, General Manager of Toutiao Marketing Center
Lin Xiaohai, General Manager of Alibaba Retail Link
Yang Qianhui, Chairman of Master Kong Holdings East China
Zhang Nan, General Manager of Douyin Short Video
Huang Zheng, Founder of Pinduoduo
Liu Bo, Vice President of Best Group and General Manager of Best Dianjia
Xiao Ma Song, Independent Strategic Marketing Consultant
Bai Ya, Founder of Youzan
Li Qian, Founder of Youqingxu
Liu Zhao, Founder of Waiqin365
Xu Yonggang, Founder of Maideline
Niu Enkun, Renowned Marketing Expert
Wang Shenbing, Founder of Zhongke Shangruan
Rui Yun, Founder and Chairman of Dianda
Ma Xiaolong, Marketing Director of Taishan Beer
Guo Guangyu, General Manager of Squirrel Xiaodian
Liu Xiaoting, Renowned New Retail Industry Expert
Wang Jinghua, CEO of Miduo Big Data Engine
Gu Tiefeng, CEO of Answer Tea
Zhu Zhentao, CEO and Chief Product Officer of Jumi Intelligent
Zhuang Jianzhong, CEO of Meinian Changxiao
Liao Chuan, CEO of Xian Shiji
Zheng Yubin, CEO of Palm Quick Sale
More guests are being invited...
**Past Participating Companies**
**Brand Owners**
Coca-Cola, Mengniu, P&G, Lays, Master Kong, Budweiser, Yili, Uni-President, Bright Dairy, Unilever, Nestlé, Wahaha, Mondelez, C'estbon, Zhujiang Beer, Qingfeng, Jiangxiaobai, Kotex, Daliyuan, Suntory Beer, Snow Beer, Nongfu Spring, Mingren, JDB, Haoxiangni, Tsingtao Beer, Three Squirrels, Yihai Kerry, Ximai, Wandashan, Baicaowei, Hershey, Kraft Heinz, Qiaqia, Xiangpiaopiao, Yuanqi Forest, Kimberly-Clark, Jinluo, Want Want Group, Master Kong, APP, Haojiayi, Xiaoshile, Ublau, Xipin Tiantian, Youqingxu Snacks, Six Walnuts, Deqingyuan, Blue Moon, Wyeth, Hengan, Sanquan Foods, Daohuaxiang, Johnson & Johnson, Colgate, Bacardi, Laiyifen, RIO, Zhonglv Culiangwang, Beibingyang, Mars Wrigley, Zhongjing Mushroom Sauce, Liby, Hengshun Vinegar, Totole, Orion, Liumei, Baiya Group...
**Supply Chain Platforms**
Alibaba Retail Link, Zhongshang Huimin, Yijiupi, No.1 Life, Best Dianjia, JD New Channel, Furong Xing Sheng, Weijie City Distribution, Dianda Business Travel, Weimob, Every Day, Pinduoduo, Order Rabbit, RT-Mart E-Lufa, Caihua Trading, Palm Quick Sale, Xingaoqiao, Youzan, Zhoupu Data, Wuqianjia, Xian Shiji, Waiqin365, Qianmi Network, Zhongke Shangruan, Youshang Software, Tao Daqing, Order Treasure, Huoquanquan, Hailian Tiandi, Shenzhou Liangpin, Guanjiapo, Fengwang, Yishenghuo, Yiyatong, Yunniao, Beiquan, Dianxiaohuo, Yuncangpei, Bianlibao, Jingxiaoyi, Yibao Payment...
**Internet Platforms**
Alibaba, JD.com, Suning, Pinduoduo, Xiaohongshu, Youhaohuo, Dalinjia, Yunji, Sibu Group, Weixuan, Youzan, NetEase Yanxuan, Weimob...
**Unmanned Retail**
Shenlan Technology, Bingo Box, Xingbianli, Xiaomaigui, Youbao, Miss Fresh, Haha Bianli...
**Community Group Buying**
Chongma Nili, Kaola Select, Linlinyi, Tianxianpei, Meiriyitao, Yipin Fresh, Dailebu, Shixianghui, Shihuituan, Niwonin, Xingsheng Youxuan, Linzhanggui, Haoxiangtuan, Xianlepin, Youjia Puzi, Huigou GO, Qian Dama, Meijia Youxiang, Keke Select, Squirrel Pinpin, Xiaoqule, No.1 Life, Order Rabbit, Shu Dongpo...
Ticket Information
Type| Price| Early Bird Price| Benefits
Regular Ticket| 999| 599|
1. Conference pass, conference materials, handbook;
2. Early bird limited-time discount (2019.5.27-2019.6.20), limited to 200 tickets, first come first served.
VIP Ticket| 2999| 1999| 1. Conference pass, conference materials, handbook; 2. Front row seating, full set of authorized speaker PPTs, five-star hotel buffet lunch during the conference; 3. Early bird limited-time discount (2019.5.27-2019.6.20), limited to 100 tickets, first come first served.
VVIP Ticket| 4999| 3999 Package| 1. Conference package (2 people), conference materials, handbook; 2. Front row seating, full set of authorized speaker PPTs, five-star hotel buffet lunch during the conference; 3. Three nights in a standard room at a five-star hotel during the conference;
4. Early bird limited-time discount (2019.5.27-2019.6.20), limited to 50 tickets, first come first served.
Registration Method
Add the conference staff to register
Review of Past Conferences
Click the link below to review the highlights of past conferences:
Tips will be paid 400-2000 yuan once adopted
**China FMCG + Internet Professional New Media**
**Committed to FMCG manufacturer transformation and upgrading and channel digitalization solutions**


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