---
title: "What Exactly Does a Marketing Director Do? Scope of Responsibilities, Authority, and Accountability"
description: "The core KPIs of a marketing director revolve around three key areas: achieving performance targets, designing and executing business models, and marketing management. This includes meeting sales and profit goals, developing competitive business models and marketing policies, and establishing systematic marketing management systems covering team, channel, and objective management."
author: "New Distribution"
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telephone: "+8615854817671"
published: "2018-06-30"
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# What Exactly Does a Marketing Director Do? Scope of Responsibilities, Authority, and Accountability

> The core KPIs of a marketing director revolve around three key areas: achieving performance targets, designing and executing business models, and marketing management. This includes meeting sales and profit goals, developing competitive business models and marketing policies, and establishing systematic marketing management systems covering team, channel, and objective management.

Click 'Read Original' for details.
The core KPIs of a marketing director revolve around three key areas: performance achievement, business model, and marketing management.
**1. Performance Achievement:** Includes meeting sales targets, profit targets, gross margin, and payment collection cycles.
**2. Business Model Design and Execution:** Design effective, competitive business models, marketing policies, profit models, operational systems, and service systems to support performance achievement.
**3. Marketing Management Formulation and Execution:** Includes team management, channel management, objective management, and other systematic marketing management systems.

**I. Responsibilities:**
1. Oversee sales, market, and channel-specific and cross-functional marketing activities.
2. Ensure the completion of sales tasks and business objectives assigned by the company.
3. Responsible for formulating and issuing the company's marketing plans.
4. Develop service systems for pre-sales, in-sales, and after-sales support.
5. Overall responsibility for market control and market development.
6. Responsible for unified product terminal maintenance, construction, and new product promotion execution.
7. Overall budget for annual sales system expenses.
8. Comprehensively handle internal affairs.
9. Responsible for corporate culture promotion and brand image maintenance.
10. Responsible for establishing terminal customer files, and implementing and fulfilling the primary and collaborative responsibilities of the department within the management system.
11. Establish a performance evaluation system for the sales system (including personnel and promotional activities).
12. Responsible for organizing planning, establishing, maintaining, and continuously improving the quality of managed operations.
13. Responsible for organizing the identification and evaluation of environmental factors/hazard sources within the department, forming important environmental factors and hazard sources, and supervising departments to take relevant measures for control.
14. Responsible for integrity work within the scope of jurisdiction.
15. Strictly implement and adhere to the unified confidentiality system.
16. Regularly report the overall company work situation to the General Manager.

**II. Authority:**
1. Authority 1: Approval authority to control marketing expense expenditures.
2. Authority 2: Authority to represent the company in external negotiations and sign marketing contracts.
3. Authority 3: Authority to provide recommendations on company business strategy, sales plans, and product pricing.
4. Authority 4: Authority to propose departmental staffing plans and assist HR in recruitment and training.
5. Authority 5: Authority to evaluate subordinate personnel.

**III. Accountability:**
1. Responsible for achieving annual performance and business indicators.
2. Responsible for formulating and implementing market development goals and plans.
3. Complete marketing services, ensuring timely distribution and payment collection.
4. Develop overall market development budget and control overall expenditures.
5. Responsible for errors in signed plans and documents.
6. Responsible for mistakes in various agreements due to insufficient pre-investigation, improper consultation, or inadequate drafting.
7. Responsible for the safety of company sales funds and other assets.

Source: Internet

From August 22-24, the 2018 China Digital Innovation Conference (2018FDIC), themed "Finding New Engines for Growth," will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution.

The conference will last 3 days, focusing on two main themes: marketing and supply chain, with six parallel forums on brands, channels, communication, B2B, local logistics, and innovative retail. We will invite industry experts, CEOs, and brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry.

We will invite over 500 FMCG enterprise executives, 200+ B2B industry CEOs, and 1000+ major FMCG distributors to gather and discuss how the FMCG industry can leverage digital tools to achieve renewed high-speed growth in the digital era. This conference will bridge brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers access the latest information, understand best practices, and master more practical transformation skills.

**Proposed Invited Companies**

**Conference Time**
August 22-24, 2018

**Conference Venue**
Shanghai Baohua Marriott Hotel

**Conference Content**
August 22: Full-day check-in
Afternoon 14:00-17:30: Parallel Forum on Distributor Local Logistics
Evening 18:30-21:00: New Distribution Night Gala Dinner
August 23: Theme: Marketing Digital Innovation
Morning 9:00-12:00: Main Forum on Marketing Digital Innovation
Afternoon 14:00-17:30: Parallel Forums on Brands, Channels, and Communication
August 24: Theme: FMCG Supply Chain Digital Upgrade
Full day: FMCG Supply Chain Conference

**Registration Method**
Long press the QR code below or click 'Read Original' to register. Last day for special early bird tickets, enjoy half-price discount, first come, first served!

**Registration Consultation**
Ticket inquiries:
Media cooperation inquiries:

**Highlights of Previous New Distribution Conferences**
Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:

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