---
title: "Want Want High-Calcium Pure Milk Ignites Spring Sugar Fair: How Golden Ratio and Scenario Coverage Reshape the Children's Dairy Track?"
description: "Chinese children are far from drinking enough milk. According to the \"2020 Blue Book on Healthy Diets for Chinese Children,\" the average dairy intake of children aged 3-6 is only 67.74ml, with an insufficiency rate as high as 97%. This demand gap has driven the children's milk market to grow from 28.4 billion yuan in 2019 to 37.2 billion yuan in 2023, with a projected CAGR of 5.6% over the next five years. Want Want has seized this opportunity with its high-calcium pure milk in a 125ml portable pack, featuring a golden ratio of 4.8g milk protein and 150mg natural calcium, and scenario-based packaging, making it a standout at the 2025 Chengdu Spring Sugar Fair."
author: "何雯"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2025-03-26"
language: "en"
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# Want Want High-Calcium Pure Milk Ignites Spring Sugar Fair: How Golden Ratio and Scenario Coverage Reshape the Children's Dairy Track?

> Chinese children are far from drinking enough milk. According to the "2020 Blue Book on Healthy Diets for Chinese Children," the average dairy intake of children aged 3-6 is only 67.74ml, with an insufficiency rate as high as 97%. This demand gap has driven the children's milk market to grow from 28.4 billion yuan in 2019 to 37.2 billion yuan in 2023, with a projected CAGR of 5.6% over the next five years. Want Want has seized this opportunity with its high-calcium pure milk in a 125ml portable pack, featuring a golden ratio of 4.8g milk protein and 150mg natural calcium, and scenario-based packaging, making it a standout at the 2025 Chengdu Spring Sugar Fair.

Chinese children are far from drinking enough milk.
According to the "2020 Blue Book on Healthy Diets for Chinese Children," the average dairy intake of Chinese children aged 3-6 is only 67.74ml, with an insufficiency rate as high as 97%. Compared with other countries, the insufficient dairy intake of Chinese children is particularly prominent. Fortunately, the huge gap in demand has been driving the continuous growth of the children's milk market. Public data shows that the market size of children's milk in China has grown from 28.4 billion yuan in 2019 to 37.2 billion yuan in 2023, and is expected to continue expanding at a compound annual growth rate of 5.6% in the next five years. **This growth stems not only from consumers' increased nutritional needs but also from brands' precise insight into consumption pain points.** For example, the national brand Want Want has successfully captured the children's dairy market with its high-calcium pure milk in a 125ml portable pack, through innovative formulas and scenario-based packaging design. This year, Want Want showcased its high-calcium pure milk, other dairy products, and new puffed snacks at the 2025 Chengdu Spring Sugar Fair, attracting numerous distributors and consumers, making it one of the hottest brands at the fair.

**Stealing the Spotlight at the Sugar Fair with Strength**

**How Does Want Want High-Calcium Pure Milk Spark a Nutritional Revolution?** In a market environment where children's dairy products are highly homogenized, Want Want High-Calcium Pure Milk breaks through with its "small size, big energy" innovative design, using a "three-dimensional innovation" logic: reconstructing nutritional standards with scientific ratios, solving consumption pain points with scenario-based packaging, and reshaping consumer mindset with all-day drinking scenarios, becoming a "dark horse" in the children's dairy track.

**1. Golden Nutritional Ratio, Creating a New Health Benchmark** According to the "2024 China Children's Milk Market Insight Report," parents' nutritional requirements for children's dairy products are becoming increasingly stringent. **Want Want High-Calcium Pure Milk achieves a golden ratio of 4.8g milk protein and 150mg natural calcium per 125ml box, precisely meeting children's preferences and health needs.** Compared with other milk, it adds a rich and mellow flavor, highlighting the natural taste of milk itself. It strictly selects milk sources from the golden milk source belt, uses high-quality raw milk, and employs ultra-high temperature instantaneous sterilization and aseptic filling. Every step from source to finished product is strictly controlled, ensuring every sip of milk is full of natural milk fragrance and safety assurance.

**2. Scenario-Based Packaging Innovation, Solving Practical Drinking Problems** On social platforms, complaints about children drinking milk are common: **buying a large carton of milk, children can't finish it and it's easy to waste; pouring it out to drink, worrying about portion control, and inconvenience when going out are common concerns for parents.** The 125ml Tetra Pak packaging of Want Want High-Calcium Pure Milk exactly meets children's single-serving needs, avoiding waste from not finishing and preventing overconsumption. Moreover, the small package is more suitable for children's palm size, making it easy for children to pick up and drink on the school bus, during breaks, or on outings, cultivating the habit of self-drinking milk.
In addition, Want Want has launched a portable gift box packaging, entering the gift market, making milk not only a daily nutritional supplement but also a healthy gift for visiting friends and relatives.

**3. All-Day Drinking Scenario Coverage, Fitting Diverse Life Needs** From consumption trends, consumers in 2025 are no longer satisfied with just "drinking milk," but hope dairy products can better integrate into daily lifestyles. Under this trend, Want Want High-Calcium Pure Milk has designed an all-day drinking plan from morning to night, based on the pace of modern family life.

> Morning pairing: 125ml small pack milk, suitable for breakfast
> Recess time: portable individual packaging, convenient for recess supplementation, relieving slight hunger
> Evening drinking: clean formula, suitable for drinking before bed

**The innovation of Want Want High-Calcium Pure Milk is not only limited to the product itself but also makes differentiated designs around family consumption scenarios, based on scientific nutrition and oriented by scenario needs, redefining the connection between children's dairy products and family life.**

**144-Square-Meter Luxurious Booth**

**Creating an Immersive Space** At the 2025 Spring Sugar Fair, Want Want Group successfully created an immersive space integrating product display and interactive experience with its 144-square-meter luxurious special booth.

**1. Booth Design, Love at First Sight** The booth uses Want Want's iconic red as the main color, full of vitality and eye-catching. On the background wall, a line of large characters is prominently displayed: "Want Want Milk Accompanies Growth, Crispy Brightens Fun Childhood," which is simple and warm, conveying the brand's care for consumers' healthy growth. In the central stage area, a large three-dimensional lottery device is particularly eye-catching, surrounded by giant product models, becoming the visual focus of the entire booth, both friendly and interesting, instantly narrowing the distance with visitors. Around the booth, multiple product negotiation areas were carefully built, displaying different categories such as High-Calcium Pure Milk, Want Want Kazi Crispy Corn Sticks and Balls, Want Want Milk, and Want Want Flavored Yogurt, fully showcasing Want Want's rich product line in dairy and snacks. Through clear product zoning and exquisite display design, visitors can intuitively feel the diversity and innovation strength of Want Want products.

**2. Interactive Activities, Engaging Visitors** To make the event more interesting, in addition to the negotiation areas, Want Want also designed multiple interactive zones, providing visitors with a rich participatory experience. For example:
• Photo check-in activity: Participants who complete the check-in task can receive exquisite gifts with a 100% chance, increasing the fun and attractiveness of the booth.
• Want Power Challenge: Imitating the Want Want pull-up pose, participants who successfully complete the challenge will win Want Want peripheral prizes, further enhancing interaction and connection between the brand and consumers.

**3. Co-creating the Future, Partnering with Channel Partners** At this exhibition, Want Want not only showcased its diversified product line to visitors but also proposed sales policies and market support policies for distributors, further strengthening brand influence. **On the sales policy side,** through generous customer rebates and full-cycle supporting services from professional business teams, it provides strong momentum for partners. **On the market policy side,** relying on a systematic support system, integrating in-store promoter services, brand vivid materials, display special incentive activities, and precise online media resource matching, through two-way empowerment of offline scenario penetration and online communication volume, it builds a multi-dimensional resource matrix, comprehensively enhancing terminal market competitiveness and brand full-domain conversion efficiency.

**Behind the Diversified Product Line Layout**

**Is Deep Insight into Consumers** In today's rapidly changing consumer demands and highly competitive market, industry competition is not just about brand awareness but also a contest of market insight and innovation capability. Especially facing the distinctive and novelty-seeking Generation Z, to stand out, continuous innovation is necessary. According to the "2023 Generation Z Consumption Behavior Report," **over 80% of Generation Z consumers are willing to try innovative products, especially favoring products with both fun and social attributes.** From its appearance at this Spring Sugar Fair, it can be seen that Want Want, as an industry leader, is always at the forefront of innovation. From Want Want High-Calcium Pure Milk to other dairy products and new puffed snacks, through iterations in quality, taste, and packaging, each product precisely hits consumers' interest points. The booth was crowded with people, and distributors were constantly consulting...

**1. Dairy Series: From Classic to Innovation** While continuing the classics, Want Want's dairy series keeps innovating, precisely capturing consumers' dual needs for health and taste. From High-Calcium Pure Milk, Daily Milk Drinking series to various flavored yogurts, Want Want targets different life scenarios, launching breakfast pairings, leisure drinking, and other daily moments; in packaging and taste, through design upgrades and formula optimization, it retains classic flavors while enhancing brand image. **In the children's dairy segment, Want Want High-Calcium Pure Milk precisely breaks through with the "growth formula 4.8+150"** — the scientific ratio of 4.8g milk protein and 150mg natural high calcium per box, combined with a 125ml mini professional version packaging, using fun to stimulate children's willingness to drink independently.
Turning to the functional beverage field, Want Want Lactic Acid Bacteria breaks through with its self-developed V0151 Want Want patented strain. Through precise fermentation control, it achieves a "slightly sour, slightly sweet, not greasy" golden taste curve, with reduced sugar content to solve the traditional sweet and greasy pain point, penetrating the afternoon tea scenario of young white-collar workers. Also noteworthy is that the Want Want Daily Milk Drinking series has been certified by the iSEE Innovation Technology TOP List for its online milk flavor reaction technology, achieving dual enhancement of dairy nutrition and flavor, further increasing consumers' purchase desire and brand loyalty.

**2. Puffed Snack Series New Products: Keeping Up with Market Trends** In the puffed food field, Want Want is also constantly breaking through, bringing more surprising products to the market. **Its "Pick 'Dou' Pea Crisps," "Want Want Kazi Crispy Corn Sticks and Balls," and "Got Rice Fresh Rice Shrimp Chips" all impress consumers with their taste and production processes.**

First, **"Pick 'Dou' Pea Crisps"** as a classic product in Want Want's puffed food segment, uses 9 fine production processes, strictly selects imported peas as raw materials, with pea powder content as high as 55%, rich in plant protein and dietary fiber. Through innovative non-fried drying technology, it not only retains the natural nutrition of peas but also achieves the health concept of "delicious and light." Since its launch, Pick 'Dou' Pea Crisps have sold well at home and abroad, with an annual production capacity of about 2,000 tons, becoming a long-lasting bestseller in the market. In terms of innovative flavors, **Want Want Kazi Crispy Corn Balls** reflect Want Want's precise grasp of consumer needs. Taking the Cheddar cheese flavor as an example, it selects high-quality raw materials, cleverly blends rich cheddar cheese with sweet corn, creating a salty-sweet composite taste, breaking the single flavor limitation of traditional puffed foods, becoming a high-frequency repurchase bestseller for cheese lovers. The "one bite one piece" and individual small packaging design also meet consumers' needs for portability and anytime snacking.

Finally, we must mention the innovative product Want Want has fully developed — **"Got Rice Fresh Rice Shrimp Chips,"** using selected rice as the raw material for the chip base, with rice as the first ingredient in the ingredient list, and using pure rice, 0 rice flour, distinguishing it from other traditional starch shrimp chips on the market. Strictly selected sea shrimp, with craftsmanship colliding to create surprising deliciousness, not only emitting the fragrance of rice and the freshness of shrimp but also retaining a crispy and fluffy texture, with small shrimp particles visible on each chip, each chip about 5cm in diameter, truly "good rice plus fresh shrimp, big pieces and satisfying." Got Rice Rice Shrimp Chips are available in original and thirteen-spices crayfish flavors; the original is fresh and delicious, while the thirteen-spices crayfish flavor is spicy and refreshing, precisely meeting the taste needs of different consumers. In packaging, Got Rice also launched "Little Mini Rice Shrimp Chips," using individual small packaging design, small in size, easy to carry, free to share, and portion-controlled, providing consumers with more reasons to buy.

**"In a market with severe product homogenization, Want Want always precisely hits consumer needs. Whether it's dairy or puffed snacks, you can feel the brand's dedication and innovation."** At the Spring Sugar Fair, many snack food distributors expressed their recognition of Want Want. Want Want always keeps up with market trends, deeply explores consumer needs, and continuously optimizes its product matrix, not only maintaining the brand's market competitiveness but also bringing more business growth opportunities for distributors. Its diversified layout is not only a successful product innovation practice but also a precise positioning of market trends.

**Final Thoughts**

**Through close experience of Want Want Group's carefully developed High-Calcium Pure Milk and other dairy and puffed products, visitors deeply felt Want Want's innovation based on product strength.** The exhibits received unanimous praise in taste, packaging, and other aspects, providing distributors with business growth opportunities and further consolidating Want Want's leading position in the industry. Looking ahead, Want Want will continue to uphold the concept of "quality first, innovation-driven," bringing more high-quality products to consumers. Through continuous technological innovation and market insight, Want Want is committed to becoming a leading brand in the healthy food field, safeguarding consumers' healthy lives.


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