---
title: "Want Want finally makes its move, expanding thousands of vending machines nationwide—will you join?"
description: "Due to changes in the external environment and the near saturation of traditional FMCG channels, almost all FMCG companies have seen a downward trend. Channels that are self-built and directly controllable have attracted FMCG companies to focus on the vending machine industry. Since last year, many companies have started to stake their claims early, with industry giants like Nongfu Spring and Wahaha deploying vending machines. Recently, Food Board learned that Want Want Group has finally made its move, establishing a vending machine operations center and launching Want Want smart vending machines, with plans to expand to over a thousand machines nationwide this year."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2017-12-12"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/mWtQkpfRK5B2HEHNPgmMzg"
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# Want Want finally makes its move, expanding thousands of vending machines nationwide—will you join?

> Due to changes in the external environment and the near saturation of traditional FMCG channels, almost all FMCG companies have seen a downward trend. Channels that are self-built and directly controllable have attracted FMCG companies to focus on the vending machine industry. Since last year, many companies have started to stake their claims early, with industry giants like Nongfu Spring and Wahaha deploying vending machines. Recently, Food Board learned that Want Want Group has finally made its move, establishing a vending machine operations center and launching Want Want smart vending machines, with plans to expand to over a thousand machines nationwide this year.

"
Due to changes in the external environment and the near saturation of traditional FMCG channels, almost all FMCG companies have seen a downward trend. Channels that are self-built and directly controllable have attracted FMCG companies to focus on the vending machine industry.
"
Since last year, many companies have started to stake their claims early, with industry giants like Nongfu Spring and Wahaha deploying vending machines. Recently, Food Board learned that Want Want Group has finally made its move, establishing a vending machine operations center and launching Want Want smart vending machines, with plans to expand to over a thousand machines nationwide this year!
**What the Want Want smart vending machine looks like**
**Embracing the new retail era**
The reason for entering the vending machine industry is that Want Want Group has 30 years of experience in FMCG food, having long been deeply involved in FMCG brands and national food distribution channels. Want Want stated that based on the arrival of the "new retail era," they are injecting new technology into traditional vending machines through the use of intelligent systems and cloud platforms, developing smart vending machines and management systems with "self-service retail, IoT hardware monitoring, inventory and sales management, internet management, and big data analysis," aiming to create a large-scale vending machine ecosystem.
It is understood that the Want Want smart vending machines are manufactured by a leading domestic vending machine manufacturer and can hold more than 300 items of food and beverages, suitable for high-traffic sales scenarios, providing a one-stop solution for consumers' immediate needs for food and drink.
**Expanding to over a thousand machines nationwide this year**
The Want Want smart vending machines are expected to expand to over a thousand machines nationwide this year, including transportation hubs, hospitals, schools, amusement parks, cinemas, scenic areas, factory parks, and more.
In terms of shelf arrangement, 80% will be Want Want best-selling products, and 20% can be self-selected new products promoted by Want Want. The product prices will be set by the Want Want Group vending machine operations center with suggested retail prices for different scenarios, and lessees can adjust prices within a range based on the suggested retail price for each scenario. Currently, mainstream payment methods such as WeChat, Alipay, and cash are supported, with other third-party payments being gradually opened.
At the same time, Food Board also learned that under the concepts of "rent-to-own" and "sharing economy," Want Want vending machines offer a variety of low-cost cooperation plans. Want Want Group also provides 10% of vending machine revenue to cooperating partners, encouraging more active participation nationwide in building smart new life communities.
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**Three major components of the vending machine industry**
With the rise of the vending machine market, the sources of equipment for operators are gradually diversifying.
Food and beverage companies have been immersed in the vending industry for many years. With the start of the "staking claims" movement by food companies like Nongfu Spring, providing necessary "weapons and ammunition" to partners and enabling them to grow quickly and rapidly occupy the market has become a choice for many companies. Many operators believe that in the future, besides their own procurement, such supplementary equipment channels will become an important "external aid" for adjusting their operational structure.
As the market develops, equipment leasing has also formed a profit-sharing model. For example, operating companies provide equipment for free, and operators or entrepreneurs operate independently, with a certain percentage of turnover as the operating company's equipment rental income. In addition, there are also overall packaged operations with profit-sharing models. Regardless of the method, they indirectly promote market development and effectively balance market demand, allowing many enterprises and investors who have resources but lack the ability to conduct business to enter the industry.
Some manufacturers have begun to implement equipment profit-sharing systems, providing a certain number of equipment for operation, with a certain percentage of operating income as the return for the manufacturer's equipment provision. Some operating companies agree with manufacturers to return profits in installments until the equipment cost is settled. Some small and medium-sized manufacturers directly invest equipment as capital in some operating companies.
**2016-2017 are two very critical years for the vending machine industry. In the era of the internet, everything is changing, and it is an inevitable trend. For distributors, whether to change or not is no longer a one-sided matter. The wind is coming; before the blowout, distributors laying out vending machines may be a good opportunity.**
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