---
title: "Walking with Aerospace: Kangshifu's New Proposition for the Era of Quality"
description: "Aerospace has always been a fervent aspiration of the Chinese people, but this endeavor is never the work of one person alone—it is the work of many. Behind the gradual realization of China's aerospace dream are enterprises like Kangshifu, which have lent their full support and walked hand in hand with the cause. For six years, Kangshifu has partnered with aerospace, deeply interpreting on the path of high-quality development what it means to 'align with aerospace standards and benchmark aerospace quality,' achieving 'unity of quality and effect' through aerospace."
author: "潮汐商业评论"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2023-04-04"
language: "en"
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# Walking with Aerospace: Kangshifu's New Proposition for the Era of Quality

> Aerospace has always been a fervent aspiration of the Chinese people, but this endeavor is never the work of one person alone—it is the work of many. Behind the gradual realization of China's aerospace dream are enterprises like Kangshifu, which have lent their full support and walked hand in hand with the cause. For six years, Kangshifu has partnered with aerospace, deeply interpreting on the path of high-quality development what it means to 'align with aerospace standards and benchmark aerospace quality,' achieving 'unity of quality and effect' through aerospace.

Aerospace has always been a fervent aspiration of the Chinese people, but this endeavor is never the work of one person alone—it is the work of many. Behind the gradual realization of China's aerospace dream are enterprises like Kangshifu, which have lent their full support and walked hand in hand with the cause.
For six years, Kangshifu has partnered with aerospace, deeply interpreting on the path of high-quality development what it means to "align with aerospace standards and benchmark aerospace quality," achieving "unity of quality and effect" through aerospace.
**Support: Kangshifu's Aerospace Advancement**
At the end of 2022, a painting and photography collection activity themed "Facing the Starry Sky, Dreaming of the Future: Seeking 100 'Star Pickers'" came to a successful conclusion, supported by Kangshifu, a partner of China's aerospace industry, and several other units.
The aerospace industry is a vast, nationwide endeavor. Since August 2017, when Kangshifu became a partner of China's aerospace industry, it has carried out a series of aerospace science popularization activities nationwide, such as holding science exhibitions in eleven cities including Xi'an and Yulin, and launching the National Youth Aerospace Dream Experience Camp for children.
Over the past six years, Kangshifu has not limited itself to offline activities. In online aerospace science popularization, it has used "digital" tools to build a complete science popularization system, broadening the space and time for young people to participate in aerospace science education, and planting seeds of aerospace dreams in the hearts of countless children.
Kangshifu's "aerospace path" reflects, on the one hand, the responsibility and commitment of a national brand; on the other hand, by aligning with aerospace standards and benchmarking aerospace quality, especially after becoming a "partner of China's aerospace industry," Kangshifu has been holding itself to "aerospace-level" standards.
Food safety is an important part of Kangshifu's "quality cause" and a key manifestation of its practice of "aerospace standards." It is reported that Kangshifu has invested 500 million yuan to establish an international-level food safety testing center, and its nearly 2,000-member food safety management team conducts over 3.5 million tests annually, achieving strict monitoring and traceable management of the entire industry chain through supervision of the whole process.
In addition, Kangshifu has held food safety month publicity activities for many consecutive years, with tens of thousands of employees participating in the promotion, education, and training of food safety knowledge and policies. From technology to employees, Kangshifu carries out the guarantee of food safety to the end.
At the same time, Kangshifu actively introduces cutting-edge aerospace food technology to inject new vitality into its industry development. For example, as early as 2015, Kangshifu invested 300 million yuan to build a large-scale FD freeze-drying plant to preserve the nutrition of vegetables and meat. After all, hardcore technology can support imagination about the future and drive the high-quality development of China's food industry.
Walking with "aerospace" is not just a partnership for Kangshifu; it is an important cause that internalizes and externalizes aerospace quality.
**Development: The Resilience of an FMCG Leader**
Zeng Guofan said, "With perseverance, there is nothing that cannot be accomplished." This applies to the aerospace industry, and it also applies to Kangshifu.
The development of China's aerospace industry has not been achieved overnight; it is under pressure that one sees "resilience." The same is true for enterprises. Although the food industry was full of challenges in 2022, Kangshifu still achieved positive performance growth for six consecutive years.
On March 27, Kangshifu Group released its 2022 performance announcement. During the reporting period, Kangshifu's main business, instant noodles, maintained a stable market position with good sales performance, generating revenue of 29.634 billion yuan, a year-on-year increase of 4.17%, accounting for 37.65% of the group's total revenue. Moreover, the revenue base is large, and the growth in turnover is considerable: in 2022, turnover increased by more than 4.6 billion yuan compared with 2021.
At the same time, in the performance report, Kangshifu expressed confidence in meeting market challenges in 2023. The board will continue to urge the management team to operate healthily, serve consumers, and adhere to the path of high-quality development.
**After all, only with patience for the present can one have confidence in the future.**
Kangshifu has been deeply engaged in the instant noodle field for 31 years. At thirty, one stands firm. The market environment, consumers, and channels have all undergone rapid changes. Therefore, in recent years, Kangshifu has continuously increased investment in innovation and upgrading of the instant noodle industry, launching multiple products, improving its business landscape, and activating the pulse of enterprise development.
But Kangshifu's business acumen is not limited to this. In its more than 30 years of development history, careful study may reveal the secret unique to Kangshifu that keeps it thriving.
**Breakthrough: Kangshifu's Innovation and Persistence**
**Innovation and persistence are the beating pulse of Kangshifu.**
Change is the only constant. Amid the changing market, Kangshifu has been trying to capture the hearts and stomachs of young people. In addition to the aerospace science activities for young people mentioned above, Kangshifu has also been observing and meeting the needs of young people in market research and product design.
For example, in 2022, Kangshifu continued to focus on innovation in instant noodle technology and flavors, launching high-end noodle products such as "Ranhun Ban Noodles" catering to young tastes, "Gan Mian Hui" gathering flavors from various regions, and the "Royal Feast" series targeting emerging white-collar workers and new middle class. This is a relatively complete product matrix, allowing consumers from all circles to find their favorite flavor and enjoy their preferred instant noodles.
**If innovation is the source of an enterprise's vitality and the guarantee of its life, then adhering to high standards of food safety technology is its own moat and the bottom line of food safety.**
On the one hand, Kangshifu invests heavily in food safety technology. For example, it has established an MRP traceability system, achieving full traceability between raw materials and finished products, ensuring food safety from multiple angles. On the other hand, it strengthens industry-university-research cooperation to comprehensively consolidate its technical strength.
Kangshifu not only ensures food safety at the technical level, but also actively responds to the national carbon reduction strategy by implementing energy conservation, emission reduction, and green environmental protection in production and operation. For example, at the factory level, Kangshifu has built a digital and intelligent future factory project in Hangzhou; at the operational level, Kangshifu has upgraded the refrigerators used in terminal retail stores to self-developed AIOT intelligent energy-saving refrigerators.
By starting from consumer needs and scenarios, Kangshifu iterates rapidly and adheres to the path of innovation; from the perspective of technology-based development, by ensuring food safety and responding to the low-carbon call, Kangshifu has established its development advantages in all aspects. Perhaps this is the important reason why it can break through the encirclement.
In summary, externally, Kangshifu cooperates deeply with China's aerospace industry; internally, it internalizes "aerospace," abstracting its spiritual quality, which has become an important driving force for Kangshifu's internal drive.
The market is ever-changing. After the waves wash away the sand, what supports an enterprise to go further is its inner spirit, manifested externally in its products and brand. Product quality is the foundation of an enterprise, while brand is the soul of its development. Only by grasping both can an enterprise appear more resilient in the face of storms.
2023 is the sixth year of Kangshifu's aerospace strategy and the 31st year of forging ahead. Benchmarking against aerospace and building its own strength is the essence and responsibility of Kangshifu as a national enterprise, and also an important guarantee for the future.


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