--- title: "Wahaha Suddenly Deregistered? Zong Fuli Makes Another Cut!" description: "Wahaha's strategic restructuring is entering its most decisive phase. On February 5, the cancellation filing of Hangzhou Wahaha E-commerce Co., Ltd. put Zong Fuli's 'streamlining plan' back in the spotlight. This core subsidiary, where she serves as legal representative with a registered capital of 200 million yuan, was once the cornerstone of Wahaha's online transformation, but now it is coming to an end via 'resolution to dissolve'. This marks the sixth Wahaha-affiliated company Zong Fuli has cut since July 2025." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2026-02-11" categories: "Dealer Operations, E-commerce & Instant Retail" language: "en" canonical: "https://xinjignxiao.com/en/articles/wahaha-suddenly-deregistered-zong-fuli-makes-another-cut-bfef75cf/" markdown: "https://xinjignxiao.com/en/articles/wahaha-suddenly-deregistered-zong-fuli-makes-another-cut-bfef75cf.md" original_source: "https://mp.weixin.qq.com/s/BACbWhEx-prRDBdDs-dgKQ" translation: "https://xinjignxiao.com/zh/articles/%E5%A8%83%E5%93%88%E5%93%88%E7%AA%81%E7%84%B6%E6%B3%A8%E9%94%80-%E5%AE%97%E9%A6%A5%E8%8E%89%E5%86%8D%E5%81%9A%E5%87%8F%E6%B3%95-bfef75cf.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/wahaha-suddenly-deregistered-zong-fuli-makes-another-cut-bfef75cf/" citation: "New Distribution. “Wahaha Suddenly Deregistered? Zong Fuli Makes Another Cut!.” New Distribution, 2026-02-11. https://xinjignxiao.com/en/articles/wahaha-suddenly-deregistered-zong-fuli-makes-another-cut-bfef75cf/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Wahaha Suddenly Deregistered? Zong Fuli Makes Another Cut! > Wahaha's strategic restructuring is entering its most decisive phase. On February 5, the cancellation filing of Hangzhou Wahaha E-commerce Co., Ltd. put Zong Fuli's 'streamlining plan' back in the spotlight. This core subsidiary, where she serves as legal representative with a registered capital of 200 million yuan, was once the cornerstone of Wahaha's online transformation, but now it is coming to an end via 'resolution to dissolve'. This marks the sixth Wahaha-affiliated company Zong Fuli has cut since July 2025. **Wahaha's strategic restructuring is entering its most decisive phase.** On February 5, the cancellation filing of Hangzhou Wahaha E-commerce Co., Ltd. put Zong Fuli's 'streamlining plan' for the Wahaha system back in the spotlight. This core subsidiary, where she serves as legal representative with a registered capital of 200 million yuan, was once the cornerstone of Wahaha's online transformation, but now it is coming to an end via 'resolution to dissolve'. This marks the sixth Wahaha-affiliated company Zong Fuli has cut since July 2025. **The 200 Million Yuan 'Tuition' and the Belated Stop-Loss** The protagonist of this event, Hangzhou Wahaha E-commerce Co., Ltd., was established in March 2020 and was once regarded as a 'special zone' for Wahaha's digital transformation. At that time, the industry was keen on discussing 'private domain traffic' and 'disintermediation', and Wahaha also attempted to open an independent online channel alongside its massive offline distribution network. However, ideals were lofty, but reality was harsh. Within Wahaha's deeply entrenched offline system, an independent e-commerce entity often faced the awkwardness of 'fighting with itself': every price cut during online promotions impacted the price system of offline distributors; every bottle of water sold through brand-owned channels seemed to compete with regional agents for profits. Zong Fuli's decision to 'cut losses' and deregister is not so much a retreat as a rational return. Against the backdrop of consumption upgrades and channel integration, maintaining a large independent e-commerce entity is no longer appropriate. Removing this inefficient 'middle layer' and returning e-commerce functions to the brand department or integrating them into the more efficient Hongsheng system is a stop-loss measure and, more importantly, a way to end internal friction. **Cutting Six Companies in Half a Year: Declaring War on the Diversification Trap** The deregistration of the e-commerce company is just a microcosm of Zong Fuli's 'streamlining storm'. This reform began with the cancellation of Zhejiang Hongzhen Intelligent Chip Co., Ltd. in July 2025. This enterprise, established by Wahaha in cooperation with chip experts with a registered capital of 10 million yuan, had attempted to empower production logistics with chip technology but exited quietly due to high industry barriers, heavy R&D investment, and long return cycles. In August of the same year, Zhejiang Wahaha Health Management Co., Ltd., focusing on the big health sector, and Jiangshan Wahaha Hongzhen Drinking Water Co., Ltd., focusing on regional drinking water production, entered the deregistration process simultaneously. Subsequently, Zhejiang Deqing Wahaha Technology Innovation Center Co., Ltd., the core entity for chip R&D, and Guilin Wahaha Drinking Water Co., Ltd., the drinking water carrier in South China, also exited the market one after another. From chips to big health, these were once 'cross-border masterpieces' from the Zong Qinghou era or Zong Fuli's trial period, but now they have become negative assets that need to be cleared. This series of actions sends a strong signal: Zong Fuli is using the most decisive means to pull the company back from the 'bloated era of wanting to do everything' to the track of 'certainty business'. **Starting Anew: The Hongsheng System as the Core Card** Zong Fuli's 'decluttering' is never a passive contraction but an active layout, rooted in the fact that she has never been able to truly control the Wahaha ship. The shareholding structure of Wahaha Group dictates Zong Fuli's 'ceiling': Hangzhou Shangcheng District Wenshang Tourism Investment Group holds 46% and has veto power; the employee stock ownership association holds 24.6%, with ownership still disputed; Zong Fuli holds only 29.4%, making her the second-largest shareholder but never able to gain absolute control. More critically, the 387 core trademarks of 'Wahaha' belong to the group, and Zong Fuli's previous trademark transfer plan has stalled due to opposition from state-owned shareholders. When the dual shackles of brand and equity are difficult to break, Zong Fuli no longer insists on reforming the old empire but shifts her focus to Hongsheng Beverage Group, which she built herself and over which she has absolute control. In this streamlining storm, the companies being cleared are all within the Wahaha system, while Hongsheng Group continues to grow—now controlling 42% of Wahaha's core product OEM capacity, becoming the core force in Wahaha's supply chain. Alongside the business divestiture, there is also a low-key 'de-Wahaha-ization': Hangzhou Wahaha Hongzhen Investment Co., Ltd., wholly owned by Zong Fuli, has been renamed Hangzhou Hongzhen Investment Co., Ltd.; affiliated companies such as Guiyang Wahaha Changsheng and Yanbian Wahaha Qili have also been renamed as 'Hongsheng system' entities. This brand separation marks Zong Fuli's gradual divestment from dependence on 'Wahaha' and her creation of her own business closed loop. The previously launched own brand 'Waxiao Zong', although temporarily withdrawn due to channel pressure, is still under trademark registration review. This is Zong Fuli's 'Plan B': with Hongsheng Group as the core, leveraging its complete supply chain and production capabilities, to build a brand system entirely her own, free from the constraints of the old Wahaha system. **Final Thoughts** This seemingly decisive 'decluttering' is not Zong Fuli's exit but her rebirth. In the past, she always lived under the halo of her father Zong Qinghou, carrying the label of 'Wahaha Princess', and explored the old system with difficulty. Now, she has cut ties with the old system, holds the core card of Hongsheng, and can finally build her business empire according to her own will. The 'Zong era' of Wahaha has come to an end; but Zong Fuli's era is just beginning. **[Moving Toward the C-End] The 11th China FMCG Conference** **Time: March 16-18, 2026** **Location: Chengdu, China** --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2026-02-11 - Canonical: https://xinjignxiao.com/en/articles/wahaha-suddenly-deregistered-zong-fuli-makes-another-cut-bfef75cf/ - Original source: https://mp.weixin.qq.com/s/BACbWhEx-prRDBdDs-dgKQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671