--- title: "Wahaha's Zong Qinghou's New Beverage \"Plan\"!" description: "At the 2019 APEC Business Leaders China Forum, Zong Qinghou, Chairman and General Manager of Wahaha Group, delivered a speech detailing the company's strategy for intelligent beverage manufacturing and outlined three strategic upgrade directions, including a \"Big Health\" strategy, integration with artificial intelligence, and active development of \"Intelligence+\"." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2019-07-24" language: "en" canonical: "https://xinjignxiao.com/en/articles/wahaha-s-zong-qinghou-s-new-beverage-plan-d52d4496/" markdown: "https://xinjignxiao.com/en/articles/wahaha-s-zong-qinghou-s-new-beverage-plan-d52d4496.md" original_source: "https://mp.weixin.qq.com/s/by9uht037Xga7xX4HmPaHg" translation: "https://xinjignxiao.com/zh/articles/%E5%A8%83%E5%93%88%E5%93%88%E5%AE%97%E5%BA%86%E5%90%8E%E7%9A%84%E9%A5%AE%E6%96%99-%E6%96%B0%E8%AE%A1%E5%88%92-d52d4496.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/wahaha-s-zong-qinghou-s-new-beverage-plan-d52d4496/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Wahaha's Zong Qinghou's New Beverage "Plan"! > At the 2019 APEC Business Leaders China Forum, Zong Qinghou, Chairman and General Manager of Wahaha Group, delivered a speech detailing the company's strategy for intelligent beverage manufacturing and outlined three strategic upgrade directions, including a "Big Health" strategy, integration with artificial intelligence, and active development of "Intelligence+". Click to read the original text for details. On July 22, the 2019 APEC Business Leaders China Forum was held in Hangzhou. Zong Qinghou, Chairman and General Manager of Wahaha Group, attended the forum and delivered a speech, providing an in-depth interpretation of Wahaha's concepts and layout in beverage "intelligent manufacturing" and elaborating on the **three strategic upgrade directions** for the future of Wahaha. In his speech, Zong Qinghou stated, "People's sub-health problems are becoming increasingly serious, and due to unreasonable dietary structures, hyperlipidemia, hyperglycemia, and hypertension have become common and frequently occurring diseases. Eating and drinking are basic human needs, and the quality of diet is related to the physical fitness of the nation and the great rejuvenation of the Chinese nation. Therefore, food industry enterprises should, with a sense of urgency, focus on researching and developing products that address these issues, 'eat back' the diseases caused by eating, and make greater efforts and contributions to the health of the Chinese people." In recent years, yogurt has become increasingly popular among Chinese consumers due to its multiple health benefits, and competition in the domestic yogurt market has intensified. However, due to limitations in research and technology, most domestic yogurt uses probiotics imported from abroad. To break the dependence on "foreign strains" and effectively reduce production costs, Zong Qinghou revealed that Wahaha initiated a probiotic research and industrialization project in 2010 and established a first-class intelligent strain production workshop in 2017. The commissioning of Wahaha's strain workshop greatly improved production efficiency and ensured quality stability during production. After ten years of development, Wahaha's strain ownership and resource collection now rank among the top in the domestic industry, and its direct vat set starter and functional probiotic production technologies have reached leading domestic levels. In addition, Zong Qinghou also shared Wahaha's three future strategic upgrade directions in his speech: **implementing the "Big Health" strategy, integrating with artificial intelligence development, and actively developing "Intelligence+".** Regarding the implementation of the "Big Health" strategy, Zong Qinghou stated that in the future, Wahaha will focus on its main business, continue to explore the innovation potential of the beverage industry, and develop food and beverages with health functions that alleviate sub-health conditions in modern populations based on traditional Chinese medicine dietary therapy theories. It will continue to conduct screening of functional probiotics and research and development of proprietary strains, screen for functional strains that lower uric acid, resist allergies, boost immunity, and aid weight loss, and develop a series of functional probiotic products. For young consumers, innovative and fashionable beverages will be developed; for different target consumer groups such as middle-aged and elderly, children, women, and sports enthusiasts, high-quality, unique, and effective health food product groups will be developed to meet their refined needs. By utilizing traditional Chinese medicine dietary therapy theories and modern bioengineering technology, Wahaha aims to provide more and better products for the people, **developing beverage products from "safe" to "healthy" to meet the people's aspirations for a better life and higher consumption demands, and to implement the "Healthy China" strategy with practical actions.** At the same time, to adapt to urbanization and changes in modern lifestyles, Wahaha is preparing to establish Wahaha Health Life Halls, dedicated to providing health consultation services and health solutions for middle-aged and elderly people and family health. Additionally, it plans to open ready-to-drink stores for young people, offering freshly made beverages to meet their fashion and quality needs, and to establish health consumption and experience methods for both the elderly and the young. In terms of artificial intelligence, Zong Qinghou proposed that in the future, the beverage industry can **fully leverage big data for consumer preference analysis, accurately target customer groups, and assist designers in product design.** Furthermore, when consumers purchase beverages, recommendations can be provided based on their health data and consumption preferences. On beverage packaging, image recognition technology can be used to verify purchase behavior and achieve information interaction with consumers. Commercial robots can enable customized ingredient functions, creating exclusive products for each consumer and providing the best customer experience. In recent years, in addition to **"intelligent R&D"**, Wahaha has also continuously advanced **"intelligent equipment"** and **"intelligent production"**. Wahaha has established research institutions such as a precision machinery company and an electromechanical research institute, dedicated to the industrialization of intelligent beverage production lines and intelligent equipment. In 2019, Wahaha will also establish a **comprehensive intelligent warehousing system, achieve intelligent transportation logistics optimized based on big data, and realize intelligent warehouse location management**, including automatic palletizing, automatic warehousing, outbound, shipping, and automatic loading and unloading, to build unmanned control of beverage warehouses. In the future, Wahaha will continue to conduct in-depth exploration in the field of beverage "intelligent manufacturing", combining intelligent development technologies in product design and R&D, production and manufacturing, and precision marketing, focusing on consumer needs, and promoting the transformation and upgrading of China's manufacturing industry. Source: China Economic Net, Qianjiang Evening News, etc. --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671