--- title: "VOSS Fursi Premium Bottled Water from Huabin Officially Launches: Can It Reshape China's Premium Water Market?" description: "According to the latest research on China's packaged water industry released by Nielsen, in 2017, both sales value and volume of packaged water in China achieved double-digit growth, outpacing the overall food and beverage industry. The rapid growth and premiumization trend have attracted major domestic and international players to China's premium water market. Yesterday (June 17, 2018), VOSS Fursi, a premium bottled drinking water brand from Norway, held its launch event in Wuhan, Hubei, marking its official entry into the Chinese market." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2018-06-19" language: "en" canonical: "https://xinjignxiao.com/en/articles/voss-fursi-premium-bottled-water-from-huabin-officially-launches-can-it-bf03bb98/" markdown: "https://xinjignxiao.com/en/articles/voss-fursi-premium-bottled-water-from-huabin-officially-launches-can-it-bf03bb98.md" original_source: "https://mp.weixin.qq.com/s/Jmi8BCA-qX4HC54XIQB4qg" translation: "https://xinjignxiao.com/zh/articles/%E5%8D%8E%E5%BD%AC%E6%97%97%E4%B8%8Bvoss%E8%8A%99%E4%B8%9D%E9%AB%98%E7%AB%AF%E7%93%B6%E8%A3%85%E6%B0%B4%E6%AD%A3%E5%BC%8F%E4%B8%8A%E5%B8%82-%E8%83%BD%E5%90%A6%E6%94%B9%E5%8F%98%E5%9B%BD%E4%BA%A7%E9%AB%98%E7%AB%AF%E6%B0%B4%E5%B8%82%E5%9C%BA%E6%A0%BC%E5%B1%80-bf03bb98.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/voss-fursi-premium-bottled-water-from-huabin-officially-launches-can-it-bf03bb98/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # VOSS Fursi Premium Bottled Water from Huabin Officially Launches: Can It Reshape China's Premium Water Market? > According to the latest research on China's packaged water industry released by Nielsen, in 2017, both sales value and volume of packaged water in China achieved double-digit growth, outpacing the overall food and beverage industry. The rapid growth and premiumization trend have attracted major domestic and international players to China's premium water market. Yesterday (June 17, 2018), VOSS Fursi, a premium bottled drinking water brand from Norway, held its launch event in Wuhan, Hubei, marking its official entry into the Chinese market. According to the latest research on China's packaged water industry released by Nielsen, in 2017, both sales value and volume of packaged water in China achieved double-digit growth, outpacing the overall food and beverage industry. The rapid growth and premiumization trend have attracted major domestic and international players to China's premium water market. Yesterday (June 17, 2018), VOSS Fursi, a premium bottled drinking water brand from Norway, held its "Heart Charity, Self-Practice and VOSS Fursi Natural Mineral Water Launch Event" at the Wanda Reign Hotel in Wuhan, Hubei. Attendees included Zhao Yali, Chairwoman of the China Beverage Industry Association; Chen Xinwu, Deputy Secretary of the Shiyan Municipal Party Committee and Mayor of Shiyan City; Ke Zunyong, Deputy Secretary of the Zhuxi County Party Committee and County Magistrate; Yan Bin, Chairman of Huabin Group and Global Chairman of VOSS; John David Shulman, Chairman of VOSS Norway; and the Huabin FMCG Group and VOSS China operations team. Huabin Group aims to meet the rising demand for premium water in China with this new product. Like all premium water brands, VOSS emphasizes the rarity of its water sources. John David Shulman, Chairman of VOSS Norway, stated: "Since its inception, VOSS has spent considerable time searching for rare water sources with extreme rigor. Its first global water source is located in southern Norway on the Scandinavian Peninsula, in a rare water source in the town of Iveland. When exploring domestic water sources, VOSS Fursi adhered to the same strict standards, traversing mountains and rivers. After a professional blind tasting by VOSS's global COO and scientific testing by national authorities, the Danxia Mountain in Zhuxi, Hubei (west of Shennongjia) was confirmed as the only mineral water source outside Norway recognized by VOSS globally." According to information from Huabin, the newly launched VOSS Fursi domestic premium bottled water comes in 330ml and 500ml specifications, featuring unique characteristics of being rich in strontium, low in sodium, and naturally weak alkaline, while also offering a pure and refreshing taste that matches VOSS's premium quality. It is understood that its target consumer group is middle- and high-income individuals in first- and second-tier cities who pursue a higher quality of life. According to Chairman John David Shulman, VOSS is currently sold in nearly 100 countries and regions worldwide. With its unparalleled water quality and unique bottle design, it quickly became popular globally, favored by high-end and elite groups. It is not only the designated water for many Michelin-starred restaurants and top hotels such as Four Seasons and Ritz-Carlton, but also the preferred choice for top award ceremonies, luxury dinners, and other high-end events. Since VOSS was introduced to the Chinese market by Huabin Group in 2016, it has built a strong reputation among the elite through its four brand genes: "Purity, Excellence, Responsibility, and Quality," and by establishing a presence in channels such as star-rated hotels, high-end restaurants, and premium supermarkets. It has successfully built strong brand momentum, gradually opening up the market as premium water consumption rises. Public data shows that since Huabin Group began its layout in the premium water market in 2015, the VOSS Fursi factory has accumulated investment of 857.2 million yuan. After production, it created a "poverty alleviation workshop," providing over 400 jobs, with more than 40% of the first-phase workers being registered poor households in Zhuxi County. From the signing of the cooperation agreement between Huabin Group and Zhuxi County in 2015 to the official launch of VOSS Fursi domestic premium bottled water on June 17, 2018, the VOSS Fursi domestic premium water project has been closely watched by the industry. * In September 2015, Huabin Group signed the "Investment Cooperation Agreement for the Danxia Mountain Premium Mineral Water Development Project in Taoyuan Township, Zhuxi County" with Zhuxi County. * In early 2016, Huabin Group purchased slightly more than 50% of the equity of the Norwegian premium pure water company "VOSS" for approximately $105 million, officially taking over VOSS's operations in the Chinese market. * At the end of 2016, the Huabin mineral water project broke ground in Zhongba Village, Taoyuan Township, Zhuxi County, and officially began construction. * In early 2018, after the installation and commissioning of imported equipment and the ignition of the boiler room's natural gas, the Huabin VOSS Fursi mineral water Zhuxi production line successfully conducted trial production, and the first bottle of VOSS Fursi domestic premium bottled water was officially unveiled. * On June 15, 2018, the Huabin VOSS Fursi domestic premium bottled water project, invested by Huabin Investment (China) Co., Ltd. in Taoyuan Township, Zhuxi County, officially commenced production. The first phase of the project has a total investment of 657 million yuan and is expected to produce 250,000 tons of premium mineral water annually. Data from market research firm Mintel shows that from 2011 to 2016, China's bottled water retail sales volume grew by 9.8% year-on-year, with a compound annual growth rate of 8.3%. In a report released last year, Mintel pointed out that the vast majority of consumers (71%) believe that "from a high-quality water source" best reflects the premium image of bottled water, including mineral water. The dominant view that "premium means high-quality water source" is likely to remain important in the future. In fact, given the huge potential of China's premium water market, multinational giants such as Danone, Nestlé, Coca-Cola, and PepsiCo have all strengthened their presence. Clearly, Huabin Group also has high expectations for China's premium drinking water market. According to Huabin, whether from the consumer side, market awareness, or the entire industry's expectations for the bottled drinking water market, the Chinese market will be an important engine for VOSS's global market. At the launch event, Huabin Group made a solemn commitment: "For every bottle of VOSS sold, one cent will be donated to the Huabin Fund." At the end of the launch event, the VOSS brand concluded the event by having all guests pass the VOSS Fursi domestic premium bottled water, symbolizing the transmission of pure public welfare spirit. VOSS Fursi solemnly declared that it will uphold its pure original intention, join hands with the China Beverage Industry Association and industry peers, and jointly devote itself to green public welfare and environmental protection, cherish and protect water resources, consistently uphold corporate and social responsibility, protect nature, give back to society, and truly achieve "Heart Charity, Self-Practice." Huabin Group stated that the new VOSS Fursi domestic premium bottled water will be launched in 24 cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Wuhan. According to public reports, at last year's Huachuang Conference, Huabin Group Chairman Yan Bin made a striking statement: "We will make VOSS Fursi a leader in China's premium water field, using water as a medium to create another Red Bull in Hubei!" Whether VOSS Fursi can become Huabin Group's "next Red Bull" remains to be seen, but with the official entry of VOSS Fursi domestic premium bottled water into the market, the landscape of China's premium water market has quietly changed. In late August, the "2018 China Digital Innovation Conference (2018FDIC)" with the theme "Finding New Growth Engines" will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution. This conference will have over 5,000 enterprises participating. This grand event brings together outstanding explorers and promoters of digital transformation across industries, sharing case practices of digital transformation for industry enterprises and partners, discussing digital technology development trends and cutting-edge applications, and building a bridge for brand owners, distributors, retail enterprises, and marketing agencies to help FMCG manufacturers obtain the latest information and understand best application practices. It will help brand owners and distributors find new momentum for digital growth in the Internet era! Conference Time August 22-24, 2018 Conference Venue Shanghai Baohua Marriott Hotel Conference Content August 22: Full-day registration Afternoon 14:00-17:30: Parallel forum on distributor same-city logistics Evening 18:30-21:00: New Distribution Night Gala Dinner August 23: Theme: Marketing Digital Innovation Morning 9:00-12:00: Main forum on marketing digital innovation Afternoon 14:00-17:30: Parallel forums on brand, channel, and communication August 24: Theme: Digital Upgrade of FMCG Supply Chain All day: FMCG Supply Chain Conference Registration Method Registration is now open. Long press the QR code below or click "Read Original" to register. Early bird tickets are limited to 200, with a 50% discount, available while supplies last! Registration Consultation Ticket inquiries: Media cooperation inquiries: Highlights of Previous New Distribution Conferences Click the links below to review the highlights of the 1st, 2nd, and 3rd FMCG + Internet Conferences: -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671