---
title: "Visual Merchandising Guide: A Comprehensive Summary of Display Methods for Nearly 30 FMCG Categories"
description: "The terminal display is the final step in realizing a product's commercial value, often referred to as the 'last kick.' Effective in-store merchandising is crucial for boosting sales and leaving a lasting impression on consumers. This article compiles 30 practical display methods for various FMCG categories, including beverages, dairy, biscuits, candies, and more, offering valuable insights for retailers."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-06-21"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/1CJSjEOdajlmR_0g_swIPA"
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---

# Visual Merchandising Guide: A Comprehensive Summary of Display Methods for Nearly 30 FMCG Categories

> The terminal display is the final step in realizing a product's commercial value, often referred to as the 'last kick.' Effective in-store merchandising is crucial for boosting sales and leaving a lasting impression on consumers. This article compiles 30 practical display methods for various FMCG categories, including beverages, dairy, biscuits, candies, and more, offering valuable insights for retailers.

The terminal is the last link in realizing the commercial value of a product, the so-called 'last kick.' From concept to the consumer's hands, how to promote sales and how to give more consumers an intuitive impression—the importance of terminal display is self-evident. Today, the editor has summarized 30 of the most practical terminal display methods, worth collecting!

**Beverages**

**Carbonated Drinks:** Display first by flavor, then by brand. The upper shelves should display cans, and the lower shelves should display bottles. The top two shelves should display cans, the middle shelf should display six-pack cans, and the lower shelves should display bottles and family packs. This arrangement is based on product size; for safety reasons, larger sizes should be placed on the bottom shelves and be easily accessible to customers.

**Juice:** Display by flavor, then by brand. Emphasize color coordination in juice displays; grouping products of the same flavor together creates a more harmonious color scheme and attracts customers' attention. Huiyuan's paper-pack juice series should be displayed on a separate shelf.

**Milk:** Display by sub-category (pure milk, flavored milk, fruit milk, other milk, and formulated milk), and then by brand within each sub-category. The lower stock area should display whole cases, with a height of three 250ml milk cartons. (Fruit milk, other milk, and formulated milk do not have a lower stock area.) Note: Triangular packs should be displayed in slanted baskets on the lower shelf of the formulated milk section.

**Soy Milk:** Display soy milk behind the formulated milk in the milk section.

**Health Drinks:** Display vertically by function, generally behind the tea drinks.

**Turtle Jelly:** It is recommended to display on the refrigerated counter in the daily products section.

**Water:** Display vertically by brand. Small sizes should be on the upper shelves, while 500-600ml sizes should be at eye level. To facilitate bulk purchases, the lower stock area should display whole cases of 500-600ml water, with a height of two cases. The upper stock area should display whole cases of 250-350ml sizes. Currently, some sub-category manufacturers have limited product lines, so the sub-category display standard is not yet fully implemented.

**Tea Drinks:** Display by flavor (green tea, black tea, flower tea, herbal tea). The top two shelves should display Tetra Paks, followed by 350ml bottles, 500ml bottles, and family packs.

**Canned Drinks:** Display by size, with small sizes on the upper shelves and large sizes on the lower shelves. Juzi Shuang series should occupy two-thirds of the canned drink display.

**Health Supplements:** Currently, to highlight brand identity, health supplements should be displayed by brand.

**Instant Foods**

**Milk Powder:** Display first by age group, then by brand: infant formula, children's milk powder, student milk powder, adult milk powder, and elderly milk powder. Cans should be on the top three shelves, with bags below.

**Tea Leaves:** Display by packaging: gift boxes and regular packaging. Regular packaging should be displayed vertically by function: green tea, flower tea, oolong tea, and black tea. Based on consumer habits, gift boxes should be placed near health supplements.

**Instant Beverages:** Display by sub-category (oatmeal, cereal, soy milk powder, instant porridge, pastes, walnut powder, coffee, fruit crystals, etc.), with the order adjustable according to store conditions. Gift boxes should be adjusted seasonally: during peak seasons, display separately from regular packaging; during off-seasons, place on the bottom shelf.

**Honey:** Display following the same pattern as instant beverages.

**Children's Food:** Display in association with children's milk powder, by brand.

**Biscuits**

**Sweet Biscuits:** Display by sub-category, size, and shape.

**Salty Biscuits:** Display by brand.

**Family Pack Biscuits:** Display by packaging type.

**Pastries:** Display vertically by sub-category: Sachima, pies, cakes, crisps, egg rolls, pancakes, small pastries, etc.

**Candies**

**Hard Candies:** Display first by packaging, then by flavor. Hooks are recommended for display.

**Soft Candies:** Same as above.

**Chewing Gum:** Display first by packaging, then by brand. Bagged gum should be displayed on hooks, while bottled gum should be on shelves.

**Chocolate:** Display by brand. For chocolate bars, specialized display fixtures are recommended.

**Snack Foods**

**Dried Meat:** Display first by sub-category, then by manufacturer: beef jerky, beef bites, braised meat jerky, pork jerky, meat floss, and dried fish. Hooks are recommended.

**Cooked Food:** Based on consumer habits, display vertically by brand. Hooks are recommended.

**Preserved Fruits:** Display by sub-category, then by packaging. Separate bagged and bottled items. Order: plums, ginger, candied dates, sour date cakes, dried sweet potatoes, hawthorn, raisins, olives/mangoes, etc. Bagged items should be on hooks, bottled items on shelves.

**Nuts:** Display by sub-category, then by packaging. Separate bagged and bottled items. Order: sunflower seeds, peanuts, pistachios, pine nuts, almonds, beans, and kernels. Bagged nuts should be displayed on mesh shelves, bottled nuts on regular shelves.

**Jelly & Pudding:** Display by packaging, then by brand. The bottom shelf should have large bags, with cups and soft packs (sip-up jelly) displayed vertically above.

**Puffed Snacks:** Display by brand and packaging. Separate cans and bags. Bags should be on mesh shelves, bottles on regular shelves.

**Condiments & Canned Foods**

**Condiments:** Should be displayed together with canned foods, distinguished by packaging shape and sub-category. Separate bagged and bottled items. Bagged condiments should be displayed in slanted iron baskets, except for those using specialized fixtures; all others should be on shelves.

Bagged condiments should be displayed vertically by category and brand. Bagged seasoning powders should use specialized fixtures, while others can use slanted baskets.

**Dried Goods (North-South):** Display vertically by sub-category, then by brand, using shelves.

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