---
title: "Uni-President's 2018 Profit Reaches RMB 1 Billion, Up 17.2% Year-on-Year"
description: "On March 22, Uni-President announced that its 2018 revenue was RMB 21.772 billion, up 4.6% year-on-year, with a gross margin of 33.5%, up 1.9 percentage points from the previous year. Profit attributable to equity holders was RMB 1.029 billion, up 17.2% year-on-year. Revenue from its instant noodle business, beverage business, and other food products all increased during the period. Specifically, instant noodle revenue rose 5.7% and beverage revenue rose 3.6%, reaching RMB 8.425 billion and RMB 12.619 billion respectively."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2019-03-23"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/2ok6TOlCJbbH1ljodH7whQ"
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---

# Uni-President's 2018 Profit Reaches RMB 1 Billion, Up 17.2% Year-on-Year

> On March 22, Uni-President announced that its 2018 revenue was RMB 21.772 billion, up 4.6% year-on-year, with a gross margin of 33.5%, up 1.9 percentage points from the previous year. Profit attributable to equity holders was RMB 1.029 billion, up 17.2% year-on-year. Revenue from its instant noodle business, beverage business, and other food products all increased during the period. Specifically, instant noodle revenue rose 5.7% and beverage revenue rose 3.6%, reaching RMB 8.425 billion and RMB 12.619 billion respectively.

On March 22, Uni-President announced that **its 2018 revenue was RMB 21.772 billion, up 4.6% year-on-year, with a gross margin of 33.5%**, **up 1.9 percentage points from the previous year**. Profit attributable to equity holders was RMB 1.029 billion, up 17.2% year-on-year. Revenue from its instant noodle business, beverage business, and other food products all increased during the period.

During the reporting period, **instant noodle revenue rose 5.7% and beverage revenue rose 3.6%**, reaching RMB 8.425 billion and RMB 12.619 billion respectively, accounting for 38.7% and 58.0% of the group's total revenue. "Tom Yam" (汤达人) achieved steady revenue growth, boosting the share of premium noodles priced at RMB 5, successfully improving the product mix and enhancing profitability. "Uni-President Assam" milk tea continued to be favored by consumers, maintaining its leading position in the milk tea category. Classic tea beverages "Uni-President Ice Black Tea" and "Uni-President Green Tea" continued to cultivate the market, attracting young consumers and building evergreen brands.

The gross margin increased by 1.9 percentage points from 31.6% in the same period last year to 33.5%, mainly benefiting from partial adjustments to channel pricing and continued optimization of the product mix. The increase in profit attributable to equity holders was mainly due to higher beverage profits.

**Instant Noodle Business Highlights: "Tom Yam" as the Leader of Premium Noodles**

Uni-President's 2018 instant noodle revenue reached RMB 8.425 billion, up 5.7% year-on-year. Each brand addresses different consumer segments with distinct brand appeals and price points, investing precisely to build brand value and meet consumer needs.

The mid-to-high-end brand "Tom Yam" continued to receive market recognition, with revenue maintaining double-digit growth in 2018, driving profitability. In the fourth quarter, "Tom Yam" enlisted young actor Liu Haoran, whose youthful, sunny, and energetic image aligns with the brand's characteristics, further enhancing brand awareness.

The flagship product "Uni-President Old Tan Sauerkraut Beef Noodles" remained the category leader. In 2018, it used "15th Anniversary" as the marketing theme, launching a "Scan to Win Gold" campaign to strengthen brand value. Leveraging the 2018 World Cup craze, it aired a "Goalkeeper's Sour Moment" ad that resonated with fans, and sponsored the short video program "E Di Shen" to attract younger audiences.

Since its launch, "Uni-President Tengjiao Beef Noodles" has been widely welcomed for its distinctive flavor. In 2018, it focused on key cities and gradually expanded, further enhancing brand reputation and awareness.

**Other Food Products:**

In 2018, Uni-President entered the self-heating meal business, launching products such as "Cook Time" and "Chongqing Old Hot Pot," which gained market attention. Since its launch, "Kaixiaozao" has refreshed consumers' perception of self-heating rice. In 2019, "Kaixiaozao" will continue with the marketing theme "Away from home, cook a good meal," focusing on outdoor scenarios and engaging in in-depth communication with consumers.

In 2019, Uni-President will continue to dedicate itself to innovation and progress, keeping pace with the times and consumer preferences, enriching delicious choices to meet consumers' expectations for a better quality of life.

**Beverage Business Total Revenue RMB 12.619 Billion, Focusing on High-End Chilled Beverages**

In 2018, Uni-President's beverage business recorded annual revenue of RMB 12.619 billion, up 3.6% year-on-year, with a profit of RMB 1.015 billion. Among them:

**Tea Beverages:**

In 2018, tea beverage revenue reached RMB 5.944 billion, up 2% year-on-year, mainly driven by sales growth of "Uni-President Ice Black Tea" and "Uni-President Green Tea."

"Xiaoming Classmate" continued its efforts in 2018 to boost brand performance and loyalty: combining the Year of the Dog, it innovatively launched the "Dog Year Dog Food" theme, promoting its humorous culture. It also provided public welfare support for middle school campus football development for four consecutive years, accumulating brand value.

"Tea • Shunxian" innovatively uses ice-extracted tea leaf technology, attracting high-end customers who value health and quality. Since its launch in May 2018, it has focused on five key cities for deep cultivation, receiving positive consumer feedback and high product acceptance. In August 2018, it used the "slash youth" phenomenon as a starting point to encourage users to actively try multiple life paths and lifestyles, conveying brand values.

**Juice:**

In 2018, juice revenue totaled RMB 1.723 billion, focusing on key brands and markets. Uni-President's juice business focused on Uni-President Fresh Orange and Hi-Yo, with Hi-Yo focusing on lemon flavor, to achieve better revenue and profitability.

"Uni-President Fresh Orange" continued to rejuvenate the brand around the new generation of consumers, using poetry media to convey the brand proposition of "beauty," and launched a 315ml canned version to open up the banquet and gift box markets.

In 2018, the juice business completed the "1+1" strategic layout in the chilled segment, namely "innovatively creating a sub-category" and "entering a healthy category," to meet consumers' demands for individuality, fashion, and health. In May 2018, it launched "Fruit Duet" juice drinks, which gained wide market recognition for its triple texture. In October, it launched "Yuanqi Juexing," a cup-style 100% fruit and vegetable juice, appealing to health, deliciousness, and freshness, providing a comprehensive solution for urban consumers to conveniently supplement fruit and vegetable nutrition.

Looking ahead to 2019, Uni-President's juice business will adhere to a value marketing strategy, continue brand building and product improvement, enter consumers' lives from different levels, and actively expand the market with interactive communication methods favored by the new generation.

**Integrated Beverage Business:**

"Assam Milk Tea" revenue in 2018 increased by 13.6% year-on-year, continuing to operate on a healthy track. "Assam Mini Milk Tea" meets the demand for warm drinks in winter, continuously innovating in product strength to create a rich, indulgent experience that satisfies consumption upgrade needs.

Continuing the core brand proposition "Fun Your Boredom," "Water Fun More" combines water with fun packaging and a refreshing lactic acid bacteria flavor, making drinking water no longer boring but a pleasure. In communication, it partnered with Tuzki, leveraging Tuzki's cute and mischievous image to build a fun and interesting brand image for "Water Fun More," bringing consumers a new fun experience.

In 2018, the coffee market was turbulent. Uni-President focused on "Yaha Ice Coffee" and collaborated with "Uncle Tongdao" to launch integrated communication, reaching core audiences.

With consumption upgrades and increased attention to drinking water, natural mineral water continued to develop. In 2018, "ALKAQUA" launched a new brand proposition, "A bottle of outstanding natural mineral water," interpreting its excellent exterior and providing a better consumer experience.

In 2019, Uni-President will continue to adhere to focused operations and brand building, innovatively developing products that improve consumer convenience and satisfaction. It will promote product upgrades in the premium noodle segment, maintain product freshness management in beverage channels, and adjust sales rhythm. In 2019, Uni-President will continue to strive to maximize shareholder value!

Source: Food Business

**-END-**


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