---
title: "Uni-President Fresh Orange Holds Launch Event Today, \"Chief Beauty Officer\" Song Joong-ki Officially Takes Office"
description: "Uni-President Fresh Orange's new product launch event concluded this morning, with \"Chief Beauty Officer\" Song Joong-ki making a striking appearance, and two new products - \"Orange PLUS Lemon\" and \"Smoothie ICE\" - making their debut. The event started around 10:30 AM, with the official Weibo account and iQiyi streaming live. Attendees, including media and partners, began signing in 40 minutes prior, each receiving a complimentary drink."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-05-14"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/tVwe3--KwJ9qy5TaKTcuAQ"
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---

# Uni-President Fresh Orange Holds Launch Event Today, "Chief Beauty Officer" Song Joong-ki Officially Takes Office

> Uni-President Fresh Orange's new product launch event concluded this morning, with "Chief Beauty Officer" Song Joong-ki making a striking appearance, and two new products - "Orange PLUS Lemon" and "Smoothie ICE" - making their debut. The event started around 10:30 AM, with the official Weibo account and iQiyi streaming live. Attendees, including media and partners, began signing in 40 minutes prior, each receiving a complimentary drink.

Uni-President Fresh Orange's new product launch event concluded this morning, with "Chief Beauty Officer" Song Joong-ki making a striking appearance, and two new products - "Orange PLUS Lemon" and "Smoothie ICE" - making their debut.
**Posters of the two new products revealed at the event**
The event officially started around 10:30 AM, with the official Weibo account of Uni-President Fresh Orange providing updates and iQiyi streaming live. Forty minutes before the start, media, partners, and other attendees began signing in, each receiving a complimentary Fresh Orange drink.
**Sign-in desk for "Song Joong-ki Endorses Uni-President Fresh Orange Launch Event"**
**Attendees signing in**
**Fresh Orange staff inviting attendees for tasting**
It is reported that Uni-President Fresh Orange invited Song Joong-ki as its spokesperson because his healthy, sunny, and optimistic traits align perfectly with the brand's connotation, and also because they were attracted to his portrayal of Yoo Si-jin in "Descendants of the Sun," a character known for persistence, positivity, and strong personality.
Uni-President Fresh Orange has always advocated a positive and adventurous spirit, facing life with a beautiful state and positive attitude, maintaining positivity while preserving a lively and distinct personality.
**"Chief Beauty Officer" Song Joong-ki standing sunny and fresh**
**Song Joong-ki tasting the new product "Orange PLUS Lemon" with the brand team**
**Brand team personally pinning the "Chief Beauty Officer" badge on Song Joong-ki**
**Song Joong-ki posing with the brand team holding his "Chief Beauty Officer" work ID**
**"Chief Beauty Officer" sweet smile**
Speaking about his role as "Chief Beauty Officer" for Uni-President Fresh Orange, Song Joong-ki said: "Fresh Orange is rich in vitamin C and tastes great. Especially the bright orange packaging gives me a particularly energetic feeling." He concluded by asking everyone to continue supporting him and Uni-President Fresh Orange.
**Song Joong-ki joked that Fresh Orange's sweet and sour taste gives him happy energy**
Unlike previous endorsements, this time Fresh Orange invited Song Joong-ki to take on the role of "Chief Beauty Officer." After "taking office," the first major change he brought to Fresh Orange is beauty, great taste, fun, and novelty.
The new "Orange PLUS Lemon Series" combines "sweet fresh orange" PLUS "refreshing green lemon," with a sweet-sour ratio that enriches the taste and leaves a lasting aftertaste. The packaging retains the original orange-red base color of Fresh Orange, adorned with cute fruit cartoon images, vibrant and full of energy, matching the "Chief Beauty Officer" Song Joong-ki's combination of inner and outer beauty.
**Rows of "Orange PLUS Lemon" at the event**
The other new product, "Smoothie ICE," features a concentration ratio of 20%, turning into a smoothie when frozen, offering a more refreshing taste. Its packaging is even more novel: the back design uses thermochromic ink technology (meeting food safety requirements), where parts change from white to blue when the product is below 8 degrees Celsius.
-8°C meets the optimal temperature for the liquid to solidify, conveying the magical property of freezing into a smoothie. Additionally, the LOGO has been optimized, all to bring consumers a novel, diverse, and beautifully orange experience.
**"Smoothie ICE" in the refrigerator at the event**
As a leading brand in the domestic orange juice beverage market, Uni-President Fresh Orange's efforts - whether inviting Song Joong-ki as spokesperson, optimizing the LOGO design to follow trends, or innovating with significant investment in product strategy - are all based on providing consumers with a more distinctive orange experience. Through experiencing change and exploring the process of transformation, they aim to build a more vibrant Uni-President Fresh Orange brand.
Currently, the new products - "Orange PLUS Lemon" and "Smoothie ICE" - are available on major e-commerce platforms, and we look forward to Uni-President's new momentum in product layout and promotion.
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