---
title: "Tsingtao Brewery Healthy Beverages Joins Hands with Spring Airlines, Colorful Aircraft Maiden Flight Ceremony and Strategic Cooperation Signing Ceremony Successfully Held"
description: "On May 16, 2025, Tsingtao Brewery Healthy Beverages partnered with Spring Airlines to hold the maiden flight ceremony of a painted aircraft and the strategic cooperation signing ceremony at Shanghai Hongqiao Business Aviation Base. The cooperation stems from the deep alignment between the two parties in brand, quality, and philosophy, and will bring a unique travel experience to passengers."
author: "New Distribution"
publisher: "New Distribution"
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published: "2025-05-21"
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# Tsingtao Brewery Healthy Beverages Joins Hands with Spring Airlines, Colorful Aircraft Maiden Flight Ceremony and Strategic Cooperation Signing Ceremony Successfully Held

> On May 16, 2025, Tsingtao Brewery Healthy Beverages partnered with Spring Airlines to hold the maiden flight ceremony of a painted aircraft and the strategic cooperation signing ceremony at Shanghai Hongqiao Business Aviation Base. The cooperation stems from the deep alignment between the two parties in brand, quality, and philosophy, and will bring a unique travel experience to passengers.

**On May 16, 2025, Tsingtao Brewery Healthy Beverages joined hands with Spring Airlines to hold the maiden flight ceremony of a painted aircraft and the strategic cooperation signing ceremony at Shanghai Hongqiao Business Aviation Base.**
**Leaders and guests including Wang Shaobo, Vice President of Tsingtao Brewery Group; Wang Kai, General Manager of the Healthy Beverage Business Unit of Tsingtao Brewery Group; Zhang Wu'an, Party Secretary and Vice President of Spring Airlines; Zheng Liangang, General Manager of Spring Airlines Marketing Department; and Chen Junhua, General Manager of Spring Culture Media, attended the event together.**
The formal strategic cooperation between Qingpi Youhuo and Spring Airlines stems from the deep alignment between the two parties in brand, quality, and philosophy. In this cooperation, in addition to the launch of the theme-painted aircraft named after "Qingpi Youhuo," products under Tsingtao Brewery Healthy Beverages, including Qingpi Youhuo drinking water, Youhuojia barley tea, and Liangyan Rabbit probiotic fermented carrot juice, will be incorporated into Spring Airlines' service support and sales system. By combining the brand with the aviation travel scenario, it will bring passengers a travel experience that integrates brand characteristics, thereby effectively enhancing the brand influence of both parties.
At the event site, senior leaders and partners of Qingpi Youhuo and Spring Airlines gathered together to witness this important moment.
Wang Shaobo, Vice President of Tsingtao Brewery Group, said in his speech: "Joining hands with Spring Airlines is an important step for the new brand debut of Qingpi Youhuo! Through this cooperation, we will bring the brand into the public eye through aircraft painting and in-flight services. In the future, we will continue to deepen brand building, create a trustworthy healthy drinking water brand with innovative products and diversified cooperation, and let pure vitality accompany every journey."
Leaders of Spring Airlines also said: "Both parties will integrate aviation scenario resources and brand characteristics to create a more interesting and comfortable flight experience for passengers, achieving a win-win situation for brand influence and service value."
As representatives of both parties completed the signing, the first theme-painted aircraft named "Qingpi Youhuo" welcomed its maiden flight moment. With the roar of the engine, the aircraft slid toward the runway, accelerated, and soared into the sky. In the future, it will fly along Spring Airlines' hundreds of popular routes, adding a different color to passengers' travel life.
**Quality Trust, Philosophy Resonance**
**Opening a New Chapter of Cooperation**
Lin Lei, Marketing Director of Qingpi Healthy Beverages, introduced that this cooperation is based on Spring Airlines' high recognition of Qingpi Youhuo's product quality, brand reputation, and health philosophy; while Qingpi Youhuo relies on Spring Airlines' route network and in-flight scenario advantages to explore new consumption scenarios for travel, bringing passengers a new beverage experience and increasing product sales.
In the future, Qingpi Healthy Beverages will combine the new spokesperson of Qingpi Youhuo with Spring Airlines to carry out a series of promotional cooperation, innovate experiential marketing, and help rejuvenate the Qingpi Youhuo brand.
In terms of quality control, Qingpi Youhuo water always adheres to 12-process quality control, adds 1000+ raw water tests, and implements four major international standards such as EU/WHO, with pure care and never-ending progress.
At the same time, the brand actively practices the concept of environmental protection and plastic reduction, reducing carbon emissions. The lightweight bottle of Youhuo 330ml product weighs only 9.4 grams, is light and cute, easy to carry, and after drinking, the bottle can be compressed to the size of a biscuit, hence it is also called the "biscuit bottle."
With excellent quality, Qingpi Youhuo water has entered the ground service system of Spring Airlines, providing healthy drinking water support for staff and passengers in need.
Youhuojia barley tea and "Liangyan Rabbit" probiotic fermented carrot juice under Tsingtao Brewery Healthy Beverages have been launched on Spring Airlines flights. The barley tea, which is caffeine-free, sugar-free, sulfur-free, 0 calories, and 0 fat, and the carrot juice with simple and pure ingredients, fruit and vegetable juice content ≥99%, and a sweet and sour delicious taste, will make every air journey full of freshness and vitality.
In addition, taking this event as an opportunity, the rare Qingpi Youhuo natural soda mineral water and "double-roasted, mellow, warm and refreshing" Youhuojia oolong barley tea were officially announced for new launch.
**Route Empowerment, Painted Sky**
**A Journey of Renewed Experience**
Qingpi Youhuo officially appeared on Spring Airlines' hundreds of popular routes. The painted aircraft with brand characteristic elements shuttles through the blue sky with fresh visual design.
Taking off from airports in major cities, with the rise and fall of flights, the brand image of Qingpi Youhuo will also gradually cover the whole country along the route network. Every takeoff and landing is a natural display of the brand image, and each flight route builds a new channel for brand communication, allowing more passengers to know Qingpi Youhuo and understand healthy beverages from Qingdao.
The cooperation between Qingpi Youhuo and Spring Airlines deeply integrates brand visuals with aviation characteristics. At the C-position of the fuselage, the four characters "Qingpi Youhuo" are eye-catching, with the brand LOGO cleverly integrated, and dynamic water splashes blooming on the tail. The patterns and lines interweave to form a highly recognizable visual identity.
Entering the cabin, positions such as headrest covers, portholes, tray tables, and luggage boards are also covered with brand elements and interesting slogans, such as "Spring comes and autumn goes, Qingpi Youhuo travels with you" and "One bottle of Youhuo, vitality for every journey!" allowing passengers to immerse themselves in the vibrant atmosphere of Qingpi Youhuo from the moment they board.
This strategic cooperation between Qingpi Youhuo and Spring Airlines has achieved an innovative integration of brand and aviation scenarios, promoting a deep collision between health concepts and quality services. In the future, the two parties will deepen cooperation, bring surprises to passengers with diverse forms and high-quality products, and write a new chapter of brand win-win and industry innovation.


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2025-05-21
- Canonical: https://xinjignxiao.com/en/articles/tsingtao-brewery-healthy-beverages-joins-hands-with-spring-airlines-colo-b424f3b7/
- Original source: https://mp.weixin.qq.com/s/5HhyVVi6lTgnLKcB5v9AnQ

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