--- title: "To Sell Candy Well, Displays Must Be Strong" description: "Good display is the first business card of a store. When customers see exquisite and user-friendly product displays, they not only quickly engage in shopping, but also bring about impressive sales results for the merchant. Therefore, product display requires patience and persistence in research and practice." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2015-10-30" language: "en" canonical: "https://xinjignxiao.com/en/articles/to-sell-candy-well-displays-must-be-strong-0839eeaa/" markdown: "https://xinjignxiao.com/en/articles/to-sell-candy-well-displays-must-be-strong-0839eeaa.md" original_source: "https://mp.weixin.qq.com/s/WiyRqyxG-bW_sjnSJf-4ZA" translation: "https://xinjignxiao.com/zh/articles/%E7%B3%96%E6%9E%9C%E6%83%B3%E8%A6%81%E5%8D%96%E7%9A%84%E6%97%BA-%E9%99%88%E5%88%97%E5%BF%85%E9%A1%BB%E6%91%86%E7%9A%84%E5%A3%AE-0839eeaa.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/to-sell-candy-well-displays-must-be-strong-0839eeaa/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # To Sell Candy Well, Displays Must Be Strong > Good display is the first business card of a store. When customers see exquisite and user-friendly product displays, they not only quickly engage in shopping, but also bring about impressive sales results for the merchant. Therefore, product display requires patience and persistence in research and practice. Good display is the first business card of a store. When customers see exquisite and user-friendly product displays, they not only quickly engage in shopping, but also bring about impressive sales results for the merchant. Therefore, product display requires patience and persistence in research and practice. 1. Why emphasize display? In retail channels, especially for FMCG products like candy, impulse buying is the most important, especially in the brief moment when customers first enter the store. Thus, a good display becomes the merchant's first powerful promotional line. 2. Display jingle: "Visible and easy to find, within reach at the highest point" "Front facing outward, not upside down, price tag corresponds to product" "Golden position for key items, brand products not covered" "Featured products at end caps, with props as support" "Small items on the checkout counter, valuable items protected from theft" 3. Detailed display illustrations: 1. Visible and easy to find The primary condition for display is that customers and staff can easily see, find, and access the products. Therefore, during the display process, ensure that every single item on display meets this basic requirement. 2. Within reach at the highest point Similar to the purpose of being visible, the display height should be controlled within the reach of staff or customers. For candy, also consider the perspective of children. 3. Front facing outward, not upside down Products should be placed with the front facing the customer. This not only facilitates customer attention but also reflects the store's basic management level. 4. Price tag corresponds to product Price tags and products should correspond one-to-one to avoid creating a negative impression of price traps, which could reduce customer trust, and also to facilitate direct purchase. 5. Golden position for key items On the same shelf, due to different customer viewing patterns, different display positions can lead to varying sales. Generally, products placed at eye level sell the most, while those requiring customers to look up or squat down sell relatively less. 6. Brand products not covered Brand products are an important category for ensuring store traffic. Based on their sales characteristics, the store can determine whether they are key products, auxiliary products, or others, and adjust their positions accordingly. However, they should not be deliberately blocked or hidden. 7. Fixed shelf positions, not neglected To maximize display effectiveness and solidify product management, when conditions permit, stores should gradually implement fixed shelf position management to strengthen product management. 8. Featured products at end caps In addition to basic display positions, for some featured products such as seasonal items, promotional items, new or special products, and in line with product management, end caps or promotional carts should be used as much as possible for themed displays to create a better store marketing atmosphere. 9. Props as support Display is not just about product placement; it is also a combination of products with display tools such as special price signs and POP. Through the appropriate use of display tools, the display effect of key products can be enhanced, achieving the goal of a silent salesperson. 10. Small items on the checkout counter Generally, products suitable for checkout counter display include: small-sized items, convenience items, items easily overlooked by customers, impulse-buy items, small seasonal items, relatively low-ticket items, and non-food items. This encourages customers to make "add-on" purchases, increasing the number of items per transaction. 11. Valuable items protected from theft Valuable items that are prone to theft should be displayed in closed cabinets with dedicated management, and daily handovers should be conducted. Typically, products from famous brands, bestsellers in the local consumer circle, relatively high-priced items, and items frequently lost during inventory checks are targets for theft. These need special display designs, such as empty box displays, anti-theft magnetic strips, or closed cabinet displays. Article reprinted from: China Candy **-END-** Content selection Click on the title below to read directly: [Route Sales Representative Practical Operation Guide (with full PPT download attached)] --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671