---
title: "To B/C Integrated Services Support Omnichannel Development"
description: "The omnichannel era is here to stay, driven by consumer convenience and channel diversification. To build competitive advantage, companies must stabilize their core channels, capture growth, and transform operations, particularly through supply chain innovation. Anchuwizl's integrated supply chain services enable To B/C integration, reducing costs and improving efficiency across the entire value chain."
author: "诺言"
publisher: "New Distribution"
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published: "2022-11-10"
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# To B/C Integrated Services Support Omnichannel Development

> The omnichannel era is here to stay, driven by consumer convenience and channel diversification. To build competitive advantage, companies must stabilize their core channels, capture growth, and transform operations, particularly through supply chain innovation. Anchuwizl's integrated supply chain services enable To B/C integration, reducing costs and improving efficiency across the entire value chain.

**01**
**The Omnichannel Era Has Arrived**
**How to Build Competitive Advantage?**

The arrival of the omnichannel era is irreversible because consumers are everywhere, and channels follow them. As children, our purchase channels were limited to small shops and supermarkets. In the 21st century, online shopping emerged, and in recent years, live streaming, group buying, O2O, and other new channels have developed rapidly. Today, customers may place orders anytime, anywhere through any of the diverse channels. This channel diversity, driven by consumer convenience, makes the omnichannel era inevitable. Future channels will only become more diverse and fragmented. In this era, brand companies either proactively pursue omnichannel development for new growth, or passively lay out omnichannel strategies when online traffic hits a bottleneck and they seek offline expansion. Analysis of consumer brands shows that current channels mainly fall into three segments: first, offline channels, which, despite declining growth in hypermarkets, still constitute the largest share of sales; second, online channels, which are the fastest-growing; and third, corporate group-buying channels. Despite the impact of the international environment in recent years, domestic consumer goods continue to grow overall. For both companies and distributors, building new competitive advantages is essential for future development. This requires focusing on three key points: **First, stabilize the core market. Identify and stabilize your most important channel, whether online or offline. These channels should be refined and strengthened, as a solid base is the foundation for survival. Second, capture growth. Growth is an eternal theme; without it, companies will gradually be absorbed within the existing market. Third, operational transformation. This transformation can be divided into three parts: marketing transformation, digital transformation, and supply chain transformation. These three are actually three sides of the same coin: marketing is the front end, digitalization connects the front and back ends, and supply chain is the fulfillment end.** While stabilizing the core and capturing growth are undoubtedly important, today I will focus on supply chain transformation within operational transformation.

**02**
**The Value of Supply Chain Transformation in the Omnichannel Era**

Progress in the consumer goods industry is essentially progress in sales and fulfillment. A simple example: a decade ago, sending a package might take a week or even ten days, but today, if your package takes more than two or three days, you might wonder what's going on. This is itself an improvement in fulfillment. Due to national conditions, the traditional distribution model in China has a long supply chain, from production enterprises to sales companies, branches, then to corresponding distributors and sub-distributors, and finally to a small B-end before delivery to consumers. This process makes it difficult to connect the entire chain. Payment and inventory pressure are distributed layer by layer, resulting in long cycles and inefficiency. In the traditional model, brand owners can only grasp information up to the distributor level, unable to reach the distribution and terminal levels beyond, making it difficult to respond to market changes promptly and accurately, and making production and inventory planning imprecise. Growth bottlenecks are thus evident. The segmentation of the chain and data gaps lead to significant resource waste in back-end supply chain fulfillment. Only the final delivery to consumers creates value, but FMCG products are often moved multiple times along the chain, sometimes 6 to 10 times. In traditional supply chains, fixed business volumes require corresponding warehouse space, labor, drivers, etc., making cost reduction extremely difficult. Anchuwizl's integrated supply chain services are two-sided: they provide system and operational services in the logistics environment, and support enterprise transformation and commercial change in the business environment. Under its one-inventory model, Anchuwizl offers customer-oriented supply chain solutions covering six major areas: supplier collaboration, inbound planning, sales forecasting, warehouse network planning, B/C one-inventory, and To B/C integration. These flexibly meet customer needs and quickly respond to market demands, improving overall chain efficiency with less inventory, capital, and fewer turnovers, thereby reducing operational costs.

Of course, Anchuwizl not only provides supply chain services at the enterprise level but also offers supporting services for distributors and stores to achieve full-chain business online. For example, the front-end order system allows stores to simply place orders in the system, and after distributor confirmation, goods are delivered to the store. This simple operation is supported by four back-end systems: OMS, TMS, WMS, and Direct Connect. This facilitates operations for stores and distributors while connecting front-end and back-end data, and continuously optimizes routes, language, and network points through learning. Supply chain transformation aims to reduce fulfillment layers, lower costs and increase efficiency, minimize information gaps, and achieve better allocation of capital and resources to cope with changing channels and markets. Many view supply chain centers and logistics centers as cost centers, but if done well, they are actually value centers. Another important point is that improved fulfillment efficiency greatly enhances consumer experience, leading to better brand development.

**03**
**How Anchuwizl Supports Enterprises in Achieving To B/C Integration?**

Anchuwizl helps enterprises achieve omnichannel one-inventory in three stages. **Stage 1: Physical One-Inventory.** This involves integrating inventory across different ownerships, achieving transparency and real-time visibility, turning multiple warehouses into one, reducing handling times, and lowering logistics costs. Previously, products moved from brand to terminal through up to 6-10 handling points, each consuming resources. Anchuwizl's offline one-inventory brings the most significant improvement in end-to-end cost rates, as the number of intermediate steps is reduced to just two: from brand to city warehouse, then to store delivery. This greatly reduces end-to-end delivery costs. **Stage 2: Inventory One-Inventory.** This integrates and shares inventory across all offline channel levels, resolving information asymmetry caused by inventory structure, regional, and distance factors, meeting market supply with lower safety stock, and improving inventory efficiency. **Stage 3: Online+Offline and To B/C Integration.** By integrating online and offline inventory, product segregation issues are resolved, allowing the same products to be sold through the same channels, sharing inventory, enabling B/C orders to operate in the same warehouse, and integrating logistics at the last-mile delivery, optimizing overall financial and sales expense structures. This ultimately drives channel reform and operational transformation. Of course, achieving these goals requires more than theory. Anchuwizl's professionalism is first reflected in its hardware configuration, which meets the service needs of enterprises and distributors nationwide. For example, Anchuwizl currently has 136 distribution centers nationwide, 5 million square meters of warehousing space, up to 1,500 front warehouses, over 105,000 mature delivery routes covering 99.1% of townships nationwide, over 200,000 partner vehicles, and an average of over 30,000 vehicles on the road daily.

Comprehensive warehousing service capabilities are also the core of Anchuwizl's distinction in the supply chain service industry. Professional capabilities in warehouse network planning, supply chain planning, logistics digitalization, and digital operations can significantly improve cost reduction and efficiency for enterprise supply chains.

Since its establishment, Anchuwizl has provided professional integrated supply chain services to over 3,000 brand enterprises, with rich practical experience to address various issues across different companies. This provides strong confidence for enterprises in their supply chain transformation, ensuring they can proceed without worries.

**For example, in a unified warehousing and distribution project for a beer brand, Anchuwizl successfully achieved full-region distribution within Henan Province, covering multiple channels such as catering, circulation, special channels, and KA, with three deliveries per day and 12-hour delivery. After project completion, inventory turnover improved, full-chain costs significantly decreased, and profitability increased by over 10%.**

**Another example is a milk powder brand's online one-inventory project, handling nearly 10,000 orders daily, with peak volumes of 50,000 orders per day. The project model includes pre-sale store operations, pre-sale and after-sale customer service, warehouse management and packing operations, auxiliary material customization, and express delivery.**

**Through this project, Anchuwizl helped the brand achieve optimization in inventory, channels, and supply chain flexibility, consolidating inventory from various levels into city warehouses for sharing, greatly improving warehousing and distribution efficiency.**

For the FMCG industry, characterized by low value and high volume, companies are highly sensitive to logistics efficiency and costs. If enterprises cannot continuously optimize their supply chains in the omnichannel era, they will not be able to build strong competitiveness in rapidly changing channels.

Anchuwizl's capability is to support enterprises in better achieving supply chain transformation, enabling rapid development in the omnichannel era.

**Click the "Read Original" link below for in-depth solution exchange. Recommended reading.**


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