--- title: "Three Minutes to Understand What AI Can Do for FMCG Companies" description: "In fact, your terminal displays can be more vivid! Do you know that terminal shelves are messy, core products are not on the shelf, and the share of shelf space is not up to standard? Do you know that the purity of terminal freezers is insufficient, your product's shelf space is squeezed, and competitors are prevalent? Since 2019, brand owners have heard the most about digitalization and AI intelligence. At the Alibaba Cloud New Retail conference a few days ago, it was directly synthesized into: digital intelligence. For a time, major brand owners in the FMCG industry were talking about digital transformation and conducting AI image recognition POC selection, hoping to use AI technology to achieve vivid terminal displays for their enterprise customers, which is the \"Perfect Store\" plan that everyone is talking about." author: "提升企业销售效率" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2019-10-22" categories: "Distribution & Channels, Management & Methods" language: "en" canonical: "https://xinjignxiao.com/en/articles/three-minutes-to-understand-what-ai-can-do-for-fmcg-companies-7ecbd3d0/" markdown: "https://xinjignxiao.com/en/articles/three-minutes-to-understand-what-ai-can-do-for-fmcg-companies-7ecbd3d0.md" original_source: "https://mp.weixin.qq.com/s/aXQyNm7sU0gmPEC58w80zw" translation: "https://xinjignxiao.com/zh/articles/%E4%B8%89%E5%88%86%E9%92%9F%E8%AE%A9%E4%BD%A0%E4%BA%86%E8%A7%A3ai%E8%83%BD%E4%B8%BA%E6%B6%88%E8%B4%B9%E5%93%81%E4%BC%81%E4%B8%9A%E5%81%9A%E4%BB%80%E4%B9%88-7ecbd3d0.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/three-minutes-to-understand-what-ai-can-do-for-fmcg-companies-7ecbd3d0/" citation: "提升企业销售效率. “Three Minutes to Understand What AI Can Do for FMCG Companies.” New Distribution, 2019-10-22. https://xinjignxiao.com/en/articles/three-minutes-to-understand-what-ai-can-do-for-fmcg-companies-7ecbd3d0/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Three Minutes to Understand What AI Can Do for FMCG Companies > In fact, your terminal displays can be more vivid! Do you know that terminal shelves are messy, core products are not on the shelf, and the share of shelf space is not up to standard? Do you know that the purity of terminal freezers is insufficient, your product's shelf space is squeezed, and competitors are prevalent? Since 2019, brand owners have heard the most about digitalization and AI intelligence. At the Alibaba Cloud New Retail conference a few days ago, it was directly synthesized into: digital intelligence. For a time, major brand owners in the FMCG industry were talking about digital transformation and conducting AI image recognition POC selection, hoping to use AI technology to achieve vivid terminal displays for their enterprise customers, which is the "Perfect Store" plan that everyone is talking about. In fact, your terminal displays can be more vivid! > Do you know that terminal shelves are messy, core products are not on the shelf, and the share of shelf space is not up to standard? > Do you know that the purity of terminal freezers is insufficient, your product's shelf space is squeezed, and competitors are prevalent? Since 2019, brand owners have heard the most about **digitalization and AI intelligence**. At the Alibaba Cloud New Retail conference a few days ago, it was directly synthesized into: **digital intelligence.** For a time, major brand owners in the FMCG industry were talking about digital transformation and conducting enterprise AI image recognition POC selection, hoping to use AI technology to achieve vivid terminal displays for their enterprise customers, which is the "Perfect Store" plan that everyone is talking about. **So, how exactly does AI image recognition reduce costs and increase efficiency in the "Perfect Store" initiative?** With the emergence of AI image recognition technology, our sales representatives and in-store personnel have greatly reduced the work of collecting display data from shelves, refrigerators, floor stacks, and promotions, while also significantly reducing the auditing and assessment work of office staff. The heavy work that originally required manual item-by-item counting, tallying, auditing, and assessment can now be done by **simply taking a set of photos and submitting them, which enables real-time quantitative analysis of the photos and produces specific qualitative display analysis reports.** For different display types, such as shelf displays, refrigerator displays, floor stack displays, end cap displays, cut-case displays, and bulk counter displays, AI can perform intelligent quantitative analysis to identify specific product information, quantity information, location information (e.g., which shelf layer and which facing), price information, etc. It can also analyze and identify various POSM promotional materials. **How are the results of AI image quantitative analysis used?** This must be combined with SFA. **Based on the various display assessment requirements set in SFA, KPI results are calculated and compared online in real time, and display assessment analysis reports are output.** For example: main shelf display analysis report, stack (secondary display) analysis report, refrigerator purity report, product distribution rate report, core product distribution rate report, new product distribution rate report, own/competitor shelf share report, competitor price analysis report, promotional schedule execution rate report, paid display execution report, etc., which are the various KPI reports related to the "Perfect Store" assessment. Once brand owners have the above qualitative display analysis data, they can have a comprehensive, intuitive, and data-driven judgment on the vividness of terminal store displays. Which stores are doing well, which are doing poorly, and specifically what is good or bad? It is clear at a glance! **Combined with the SFA system, specific improvement strategies can be issued and executed immediately.** At this point, everyone may understand why AI image recognition must be tied to SFA to maximize its effectiveness? **Because AI is only one part of SFA's management of terminal display vividness.** Therefore, **the most reliable AI supplier must be the most reliable SFA supplier, otherwise this matter becomes complicated.** **Field 365, which has been deeply involved in SFA products for many years and has served tens of thousands of customers in the consumer goods industry, has better understood the business of the consumer goods industry through its digital services for customers across industries, seen the pain points of brand owners in terminal display execution, and then invested huge financial and material resources to tackle AI image recognition. Finally, combined with specific customer business scenarios, it launched Field 365's "Perfect Store AI Recognition Solution."** **Scan the QR code to register and experience it immediately** If a tip is adopted, a reward of 400-2000 yuan will be paid. **China FMCG + Internet Professional New Media** **Dedicated to FMCG manufacturer and distributor transformation and upgrading and channel digital solutions** --- ## Citation metadata - Publisher: New Distribution - Author: 提升企业销售效率 - Published: 2019-10-22 - Canonical: https://xinjignxiao.com/en/articles/three-minutes-to-understand-what-ai-can-do-for-fmcg-companies-7ecbd3d0/ - Original source: https://mp.weixin.qq.com/s/aXQyNm7sU0gmPEC58w80zw ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671