---
title: "Three Major Categories Launched: A First Look at Hsu Fu Chi's 2025 Chinese New Year Offerings"
description: "As a well-known brand in the Chinese New Year goods market, Hsu Fu Chi is a must-have for households every Spring Festival. With 2025 approaching, Hsu Fu Chi has taken the lead in the New Year goods market before the peak season. On September 26, a grand launch event for the 2025 Chinese New Year candy was held in Xi'an, unveiling three major categories: New Year candy, Chinese candy gift boxes, and peanut crisp, preheating the festive atmosphere and injecting new vitality and anticipation into the market. A new gift box creation, the Chinese candy gift box, made its debut."
author: "New Distribution"
publisher: "New Distribution"
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published: "2024-09-27"
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# Three Major Categories Launched: A First Look at Hsu Fu Chi's 2025 Chinese New Year Offerings

> As a well-known brand in the Chinese New Year goods market, Hsu Fu Chi is a must-have for households every Spring Festival. With 2025 approaching, Hsu Fu Chi has taken the lead in the New Year goods market before the peak season. On September 26, a grand launch event for the 2025 Chinese New Year candy was held in Xi'an, unveiling three major categories: New Year candy, Chinese candy gift boxes, and peanut crisp, preheating the festive atmosphere and injecting new vitality and anticipation into the market. A new gift box creation, the Chinese candy gift box, made its debut.

As a well-known brand in the Chinese New Year goods market, Hsu Fu Chi is a must-have for households every Spring Festival. With 2025 approaching, **Hsu Fu Chi has taken the lead in the New Year goods market before the peak season.**
On September 26, a grand launch event for the 2025 Chinese New Year candy was held in Xi'an, unveiling three major categories: New Year candy, Chinese candy gift boxes, and peanut crisp, preheating the festive atmosphere and injecting new vitality and anticipation into the market.
**New Gift Box Creation: Chinese Candy Gift Box Makes Its Debut**
During the New Year, gift boxes are essential for visiting relatives and friends. In recent years, Hsu Fu Chi's Spring Festival gift boxes have seen continuous high growth. As one of the key categories at this launch, in addition to the previously popular and cost-effective Family Joy series, **Hsu Fu Chi has meticulously prepared the 2025 Spring Festival Chinese Candy Gift Box.**
The Chinese candy gift box is extremely particular in product selection, featuring Hsu Fu Chi's best-selling candies, pastries, biscuits, jelly, and other snacks, striving to meet the taste preferences of the whole family, making it an excellent choice for gifts and congratulations during visits.
In the design of the gift box, Hsu Fu Chi incorporates elements of traditional Chinese culture, using printmaking techniques to integrate the essence of "sugar-making craftsmanship" into the design. The "Chinese knot" super symbol on the box signifies auspiciousness and reunion, while the window lattice pattern background outlines the warm scene of thousands of lights during the New Year. Every detail reveals a tribute to and inheritance of traditional Chinese culture, allowing consumers to feel the strong festive atmosphere and the unique charm of Chinese culture while enjoying the delicacies.
A Hsu Fu Chi brand representative stated, **"Hsu Fu Chi will continue to strengthen the innovation and promotion of candy gift box products, bringing higher-quality products to consumers, meeting market demand, and striving to bring Hsu Fu Chi candy gift boxes into thousands of households."**
**New Year Candy Upgraded**
**Michelin Chefs Invited for Selection**
The brand slogan "Eat Hsu Fu Chi New Year candy for the New Year" is deeply rooted in people's hearts, and New Year candy is Hsu Fu Chi's biggest IP for the Spring Festival. Just two days ago, Hsu Fu Chi held a New Year candy launch in Shanghai, announcing a comprehensive upgrade of its New Year candy.
Hsu Fu Chi invited Michelin chefs and other experts to select the New Year candy, and ultimately 8 candies stood out from over a hundred varieties, successfully "entering" the 2025 Hsu Fu Chi Spring Festival New Year candy bucket. **These candies undergo over 200 quality checks before hitting the market,** ensuring that every piece meets high-quality standards and delivers deliciousness and satisfaction to consumers.
Whether for gifting or personal use, Hsu Fu Chi's products satisfy consumers' discerning palates, allowing them to enjoy unique textures and flavors during the Spring Festival.
At the same time, the candy wrapper design is also ingenious. Hsu Fu Chi once again collaborated with domestic packaging designer Pan Hu, incorporating classic elements of traditional Chinese culture such as the sea and river cliff pattern and the group flower pattern into the wrappers, preserving the charm of traditional culture while giving the wrappers an artistic aesthetic. The vibrant color combinations not only reflect the characteristics of traditional clothing but also enhance the festive atmosphere of the New Year.
As the pioneer of New Year candy culture, Hsu Fu Chi understands that innovation in inheritance and development in innovation are key to maintaining brand vitality. Therefore, **Hsu Fu Chi will change the candy wrapper design every year in the future, making each year's New Year candy a unique memory for consumers and jointly creating a Chinese New Year candy culture.**
**Refreshed Peanut Crisp**
**Setting the Benchmark for Crisp Snacks**
In addition to New Year candy, Hsu Fu Chi has also fully upgraded its peanut crisp category.
As a national classic snack brand with leading sales in Chinese-style candies, Hsu Fu Chi places special emphasis on the core ingredients of peanut crisp. The raw material selection is extremely strict, particularly using small white sand peanuts from the Northeast black soil region, one of the world's three major black soil areas. Each batch of raw materials undergoes 12 quality checks to ensure quality and safety. Furthermore, the aflatoxin levels in the selected small white sand peanuts are stricter than national standards.
Through its unique open-flame slow roasting and boiling process and precise temperature control technology, Hsu Fu Chi creates a peanut crisp that is fragrant, crispy, and delicious.
"In the future, Hsu Fu Chi will hold an annual traceability event for peanut crisp in the Northeast black soil region, continuously enhancing consumer awareness of the high quality of Hsu Fu Chi peanut crisp. We will also continuously launch online and offline promotional activities for peanut crisp, creating a 'good things happen' 'fortune' culture and conveying it to more consumers," said the Hsu Fu Chi brand representative on site.
In today's diversified consumption trends, the New Year goods market is undergoing unprecedented changes. **Consumers' demand for New Year goods is no longer limited to traditional categories but extends to higher levels of quality, health, safety, and cultural connotation.**
With keen market insight, Hsu Fu Chi has captured this market demand, adhering to craftsmanship, selecting high-quality raw materials, strictly controlling production processes, innovating in inheritance, developing in innovation, continuously investing in R&D, and launching products that align with the trends of the times.
**Hsu Fu Chi tells Chinese stories with ingenious products, conveying the brand philosophy of 'craftsmanship, deliciousness, health, and fashion.'** The successful holding of the 2025 Chinese New Year candy launch is not only a summary and affirmation of past achievements but also a beautiful outlook for future development.


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