---
title: "Three Digital Maps: Panorama, Roadmap, and Operations Map—Not One Can Be Missing"
description: "【Digital Practice Driving Business Growth: First Lesson】 is a comprehensive digital training course for CDOs, CIOs, digital directors, digital offices, and digital teams. It will propose a comprehensive digital blueprint (big, medium, and small maps), organize study tours to observe digital super benchmarks, share three benchmark cases, interpret six digital system modules, and provide a workshop for digital implementation practice. This summer, let us light the way for you, see the direction of digitalization clearly, and guide you step by step in drawing your own digital map!"
author: "刘春雄"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2021-05-31"
language: "en"
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# Three Digital Maps: Panorama, Roadmap, and Operations Map—Not One Can Be Missing

> 【Digital Practice Driving Business Growth: First Lesson】 is a comprehensive digital training course for CDOs, CIOs, digital directors, digital offices, and digital teams. It will propose a comprehensive digital blueprint (big, medium, and small maps), organize study tours to observe digital super benchmarks, share three benchmark cases, interpret six digital system modules, and provide a workshop for digital implementation practice. This summer, let us light the way for you, see the direction of digitalization clearly, and guide you step by step in drawing your own digital map!

**【Digital Practice Driving Business Growth: First Lesson】 is a comprehensive digital training course for CDOs, CIOs, digital directors, digital offices, and digital teams:**
**1. It will propose a comprehensive digital blueprint for enterprises (big, medium, and small maps);**
**2. Organize study tours to observe digital super benchmarks;**
**3. Share three benchmark cases of digitalization;**
**4. Interpret six digital system modules;**
**5. Provide a workshop for digital implementation practice.**
**This summer! Let us light the way for you, see the direction of digitalization clearly, and guide you step by step in drawing your own digital map!**
**Welcome to scan the QR code in the image above to chat with us about your views on digitalization.**

**-01-**
**Before 2021, digitalization had no script.** No one knew where the next step would lead; they could only follow the general trend and advance passively. Every new platform appeared under the banner of disruption. Not believing was impossible, but believing everything was also impossible.
**Starting in 2021, digitalization cannot be without a script.** Enterprises have drawn panoramic maps, roadmaps, and operations maps, allowing them to advance orderly according to their own set script.

**-02-**
**The 2C digitalization of traditional enterprises was forced.**
Whether it was platform e-commerce, O2O, live streaming, short video, or even the community group buying that was popular last year and this year, all were forced.
Ma Yun's saying, **"You can't see it, you look down on it, you don't understand it, and then it's too late,"** describes the passive state. Everyone else is doing it, so we might as well set up a department to do it too.
For FMCG, since the 2C share of leading enterprises does not exceed 10%, it is a marginal business, so it doesn't matter much.
**When B2B rose in 2015, traditional enterprises cooperated with the internet sincerely for the first time. Because channel "disintermediation" would be fatal to traditional enterprises.**
Third-party B2B was not successful; large platforms spent tens of billions without success, but it forced the emergence of brand-owner B2B and large distributor B2B. **For the first time, brand owners and large distributors grasped the destiny of digitalization.**
The pandemic in 2020 led many enterprises to attempt to reach the C-end through traditional channels for the first time, which is the so-called BC integrated operation.
**BC integrated operation opened the two main meridians of traditional enterprise digitalization, and once opened, everything flows.**
**2C, 2B, and BC integration—all pathways of digitalization are now open.**
**From then on, traditional enterprises could write their digitalization script.**

**-03-**
Without a script, digitalization advances step by step, not knowing where the next step leads.
With a script, the digitalization process advances according to plan, step by step toward the goal. This is digitalization that enterprises can control.
**With a script, traditional enterprise digitalization is no longer passively forced but can be planned in advance and implemented step by step.**
**The digitalization script is the enterprise's digitalization plan, including the panoramic map, roadmap, and operations map.**
**The enterprise digitalization panoramic map includes the comprehensive digitalization big map, the marketing digitalization medium map, the channel digitalization small map, and dozens of digitalization module maps.**
With a panoramic map, a roadmap is also needed. Digitalization cannot be achieved in one step; it must be implemented step by step.
**The digitalization roadmap is the process from the start of digitalization to comprehensive digitalization. It determines which module to start with and how to extend from a single module without forming digital silos.**
In 2C digitalization, silos are the norm. In BC integrated digitalization, only integration creates value, and all modules are interrelated.
**Connection incurs costs; operation generates benefits.** Connection is for operation. B2B has generally been poorly implemented in enterprises because there is only connection without operation.
**Some modules are connection-as-operation; others are connect-first-then-operate. Operation is the top priority of digitalization, so an operations map is also needed.**
Operation is not just a technical issue; it also involves organizational transformation, business model transformation, and other issues. It must be advanced orderly.
**The digitalization panoramic map, roadmap, and operations map constitute the script for enterprises to promote digitalization.**

**-04-**
In 2C digitalization, some haven't even started, yet they shout louder than anyone.
The digitalization of traditional enterprises, whether B2B or BC integration, is being carried out quietly.
**The digitalization trend of traditional enterprises is already a reality, but you may be completely unaware.**
**In recent years, I have found that study tours are an effective way to turn the abstract into the concrete and to unify knowledge and action when facing new knowledge. Sometimes study tours bring sudden enlightenment, and sometimes they open your mind.**
**The panoramic map, roadmap, and operations map are abstract for those who haven't experienced them; study tours can turn the abstract into the concrete.**
From 2020 to 2021, during my study tours, I discovered many enterprises that have done exceptionally well in comprehensive digitalization and comprehensive marketing digitalization.

**-05-**
What should enterprises do when they encounter problems they cannot solve themselves?
In the past, the approach was to seek expert diagnosis and consultation or training. Now, leading enterprises commonly adopt workshops or co-creation methods to discuss a specific issue comprehensively and deeply in a short period (1-2 days).
**It can also be said that a workshop is embedded training, or pocket-sized consulting, or light consulting.**
Since the beginning of this year, I have never encountered so many workshops. I have found that workshops are an excellent way to quickly help enterprises clarify their thinking and form work plans.

**-06-**
Recently, a survey showed that over 60% of large and medium-sized enterprises have undergone digital transformation or have transformation actions, clearly widening the gap with small and micro enterprises.
**Now is the time to write the comprehensive digitalization script for enterprises.**
**The panoramic map, roadmap, and operations map—not one can be missing!**


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Contact: zhaobo258@gmail.com · +86 158 5481 7671