---
title: "The Three Fastest-Growing Channels Globally: E-commerce, Discount Stores, and Cash & Carry"
description: "Kantar Worldpanel's latest retail research report, \"Winning in Omnichannel: Finding Growth in a Reshaped Retail Landscape,\" reveals that in 2017, 76% of global FMCG market growth came from channels other than hypermarkets/supermarkets. E-commerce (+15%), discount stores (+5.2%), and cash & carry (+4.4%) were the fastest-growing channels, while hypermarkets/supermarkets grew only 0.8%."
author: "New Distribution"
publisher: "New Distribution"
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published: "2018-06-30"
language: "en"
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# The Three Fastest-Growing Channels Globally: E-commerce, Discount Stores, and Cash & Carry

> Kantar Worldpanel's latest retail research report, "Winning in Omnichannel: Finding Growth in a Reshaped Retail Landscape," reveals that in 2017, 76% of global FMCG market growth came from channels other than hypermarkets/supermarkets. E-commerce (+15%), discount stores (+5.2%), and cash & carry (+4.4%) were the fastest-growing channels, while hypermarkets/supermarkets grew only 0.8%.

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Winning in Omnichannel
**Kantar Worldpanel has released its latest retail research report, "Winning in Omnichannel: Finding Growth in a Reshaped Retail Landscape."** The report points out that in 2017, 76% of the growth in the global FMCG market came from channels other than hypermarkets/supermarkets. E-commerce (+15%), discount stores (+5.2%), and cash & carry (+4.4%) were the three fastest-growing channels globally. Hypermarkets/supermarkets grew slowly at only 0.8%, but they remain the most important channel.
**Kantar Worldpanel forecasts that by 2020, these three fastest-growing channels—e-commerce, discount stores, and cash & carry—will account for 15.3% of the total market.** E-commerce will become the fastest-growing channel by 2020, benefiting from increased internet penetration in markets such as Africa and Asia, and will hold a 7.2% global market share.
Stephane Roger, Global Director of Consumer and Retail Research at Kantar Worldpanel, stated: "Last year, the global FMCG market faced severe challenges, growing only 1.9%, while global GDP grew nearly 4%. Behind the average growth rate, we see uneven growth. E-commerce and discount stores are booming, while hypermarkets and supermarkets are struggling. Consumers are sending a clear message: **they want convenience and value for money. We expect that by 2020, the market share of supermarkets and hypermarkets will decline to 48.4%. Therefore, developing successful strategies requires a better understanding of new channel dynamics and differences between countries.**"
Global FMCG Market Evolution
In 2017, the global FMCG market grew by 1.9%. Developing markets such as Africa, Latin America, and Asia grew the fastest (+8.8%, +7.3%, and +4.3%, respectively). In contrast, Western Europe grew at 2.2% (with UK inflation due to Brexit), and the US, which contributed the most to global FMCG growth, had weak growth (only +0.5%). **Slower population growth, consumers buying less or opting for private labels to reduce spending, and declining purchase frequency all led to decreased consumer demand in the US market.**
Global FMCG Market Evolution
Brands that adjust their retail strategies to align with regional channel development expectations will have a greater chance of success. E-commerce already holds a 7.3% market share in Asia and will continue to grow rapidly. In Europe, especially Eastern Europe, discount stores are developing well, holding a 27.4% share of the FMCG market. This channel is also performing well in some Latin American countries, such as Colombia (21%) and Mexico (18.8%). **In contrast, in countries like Brazil, where modern trade is still relatively underdeveloped, cash & carry is growing rapidly and currently holds a 10.6% market share.**
Source: Kantar Worldpanel
From August 22-24, the "2018 China Digital Innovation Conference (2018FDIC)" will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution, with the theme "Finding New Growth Engines."
The three-day conference will focus on two main themes—marketing and supply chain—and feature six parallel forums on brands, channels, communication, B2B, intra-city logistics, and innovative retail. We will invite industry experts, CEOs, and senior brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry.
We will bring together over 500 FMCG company executives, 200+ B2B industry CEOs, and 1,000+ major FMCG distributors to discuss how the FMCG industry can leverage digital tools to achieve renewed rapid growth in the digital era. This conference will build a bridge for brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers access the latest information, understand best practices, and master more transformation skills.
Invited Companies
Conference Time
August 22-24, 2018
Conference Venue
Shanghai Baohua Marriott Hotel
Conference Agenda
August 22: Full-day registration
Afternoon 14:00-17:30
Parallel Forum: Distributor Intra-city Logistics
Evening 18:30-21:00
New Distribution Night Gala Dinner
August 23: Theme: Marketing Digital Innovation
Morning 9:00-12:00
Main Forum: Marketing Digital Innovation
Afternoon 14:00-17:30
Parallel Forums: Brand, Channel, Communication
August 24: Theme: FMCG Supply Chain Digital Upgrade
All day: FMCG Supply Chain Conference
Registration Method
Long-press the QR code below or click 'Read Original' to register. Special early-bird tickets are available for the last day at half price—first come, first served!
Registration Inquiries
Ticket Inquiries:
Media Cooperation Inquiries:
Highlights from Previous New Distribution Conferences
Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:
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