--- title: "The Secret to Didi Chuxing's Success Applied to FMCG Marketing: Will It Become the 'Didi Chuxing' of FMCG?" description: "The sharing economy's gig model, exemplified by Didi Chuxing, has revolutionized transportation by addressing real-time efficiency needs. Aizero (Ai Ling Gong) applies this model to FMCG marketing, leveraging local professional marketers' spare time to help brands penetrate smaller cities and deepen market presence, offering cost-effective and timely retail execution insights." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-10-13" categories: "Brand Marketing" language: "en" canonical: "https://xinjignxiao.com/en/articles/the-secret-to-didi-chuxing-s-success-applied-to-fmcg-marketing-will-it-b-c31f517a/" markdown: "https://xinjignxiao.com/en/articles/the-secret-to-didi-chuxing-s-success-applied-to-fmcg-marketing-will-it-b-c31f517a.md" original_source: "https://mp.weixin.qq.com/s/B7symnmJ3OCBtHjDNo3nBQ" translation: "https://xinjignxiao.com/zh/articles/%E4%B8%93%E6%A0%8F-%E6%BB%B4%E6%BB%B4%E6%89%93%E8%BD%A6%E6%88%90%E5%8A%9F%E7%9A%84%E7%A7%98%E8%AF%80-%E8%A2%AB%E7%94%A8%E5%9C%A8%E4%BA%86%E5%BF%AB%E6%B6%88%E5%93%81%E8%90%A5%E9%94%80%E4%B8%8A-%E5%AE%83%E4%BC%9A%E6%88%90%E4%B8%BA%E5%BF%AB%E6%B6%88%E5%93%81%E8%A1%8C%E4%B8%9A%E7%9A%84-%E6%BB%B4%E6%BB%B4%E6%89%93%E8%BD%A6-%E4%B9%88-c31f517a.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/the-secret-to-didi-chuxing-s-success-applied-to-fmcg-marketing-will-it-b-c31f517a/" citation: "New Distribution. “The Secret to Didi Chuxing's Success Applied to FMCG Marketing: Will It Become the 'Didi Chuxing' of FMCG?.” New Distribution, 2016-10-13. https://xinjignxiao.com/en/articles/the-secret-to-didi-chuxing-s-success-applied-to-fmcg-marketing-will-it-b-c31f517a/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # The Secret to Didi Chuxing's Success Applied to FMCG Marketing: Will It Become the 'Didi Chuxing' of FMCG? > The sharing economy's gig model, exemplified by Didi Chuxing, has revolutionized transportation by addressing real-time efficiency needs. Aizero (Ai Ling Gong) applies this model to FMCG marketing, leveraging local professional marketers' spare time to help brands penetrate smaller cities and deepen market presence, offering cost-effective and timely retail execution insights. At some point, hailing a ride with Didi has become a redefinition of travel and a classic case of the sharing economy. This sharing-based gig model addresses the direct demands of real-time and efficiency in travel, creating a win-win situation for both service recipients and providers. Recently, news of Didi securing another $4.5 billion in financing spread quickly, underscoring the era's and capital's endorsement of the gig model serving the sharing economy. 【Ai Ling Gong】provides the foundational personnel and tools for major brands to penetrate smaller cities and for smaller brands to deepen their presence in major cities by leveraging the spare time of local professional marketing personnel. The Western Region Sales Director of a condiment brand said: "Previously, to inspect markets in Xinjiang, Qinghai, and the Hunan/Hubei regions, our staff had to travel by plane and car, arrange accommodation, and go back and forth to check store conditions, understand our and competitors' prices, distribution, and displays. A single business trip cost at least two to three thousand yuan. Now, through the Ai Ling Gong platform, we place orders online, and local part-time marketing personnel directly handle the collection of this information and simple tasks for you, costing only a few yuan to dozens of yuan per store. More importantly, it used to take two weeks to visit all stores; now we can see the sales status of target stores in three days, and we can significantly increase the number of stores surveyed. If there are issues, we resolve them immediately with the sales team and distributors. The timeliness is extremely high." "What Ai Ling Gong brings is far more than this," said Mr. Li, Product Manager at Ai Ling Gong. "Many users have turned our platform from a direct market information tool into a sales support tool." Currently, many clients on the platform are, beyond market research, conducting promotional execution audits, assisting with out-of-stock checks, and receiving and dispatching materials. As the saying goes, details determine success, and these retail execution details reflect the channel execution capability of all brands and directly attest to their selling power." At the second China International Food, Meat, and Aquatic Products Exhibition in mid-June 2016, **『Ai Ling Gong』** as an exhibitor launched a new product called "Eagle Eye Monitoring." This is a flexible version of the main Ai Ling Gong platform, allowing users to post tasks independently and quickly obtain accurate feedback from target terminals. At this exhibition, the "Eagle Eye Platform" attracted the attention of many distributor clients. Due to its ease of operation and low entry cost, many formal partnerships were established on-site. One distributor owner, after using the "Eagle Eye Platform" for two months, couldn't help but remark: "It is precisely by using such a flexible and simple crowdsourced marketing service that tasks from display standard checks to activity monitoring, from price monitoring to industry information collection—tasks that originally consumed salesperson energy—are now efficiently crowdsourced through the platform. Salespeople free up more energy for actual business negotiations and expansion, making the entire business development more efficient and faster, while overall costs have decreased significantly. This is one of the most worthwhile marketing investments I've made in recent years!" 『Ai Ling Gong』 Eagle Eye System 〉 〉 〉 Ai Ling Gong's 『Eagle Eye Monitoring』 is a terminal investment analysis solution designed to quantify input-output, monitor competitive brand movements, and formulate targeted terminal marketing strategies. (Comprehensive dimensional terminal investment and execution monitoring) A intelligence platform dedicated to helping clients seize all sales opportunities at the terminal. Objective data, advanced analytical methods, and professional technology enable us to help your product stand out in the in-store experience. According to a survey by the 【Ai Ling Gong】 data platform, the following serious problems exist in today's retail service terminals: **65%** **Promotions Not Executed** At retail terminals, 65% of promotions are not executed. We monitor marketing execution effectiveness in real time, maximize performance, and make your business investment more worthwhile. **52%** **Regions Not Covered** Under the traditional model, of the 697 cities nationwide, **52% are not covered**. We make execution penetrate every capillary of retail. **20%** **Best-Selling Products Out of Stock** **20% of best-selling products experience out-of-stock or phantom inventory** situations. Our Eagle Eye platform can solve this for you. **Ai Ling Gong Official Website: www.slicejobs.com** **Phone Consultation: 400 808 1032** New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— **This is a grand event focused on how FMCG industry channels should transform under the trend of Internet+ transformation** **Conference Agenda** 08:00-09:00 Registration 09:00-09:05 Host Opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report——Zhao Bo 09:35-10:05 FMCG Enterprise Transformation Strategy and Path——Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Transformation——Field 365 CEO Liu Zhao 10:35-11:05 Reconstructing Distribution Channel System, Promoting Urban Retail Upgrade——Alibaba Retail Link General Manager Tian Yuan 11:05-11:25 Channel Efficiency in the Internet Era——Benlai Holding Vice President Fu Xiaoyun 11:25-12:00 Roundtable Forum——Brand Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: Urban Distribution Trends——Wei Jie City Distribution CEO Wang Qi 13:50-14:20 Roundtable Forum——Why Should Distributors Transform into Logistics? Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Leverage the Internet to Take Off——Xijiu E-commerce Operations Director Wang Hui 14:40-15:00 Detailed Explanation of Zhongshang Huimin's One Machine, Two Wings Strategy——Zhongshang Huimin Vice President Su Xiaoxin 15:00-15:20 Category Value and B2B E-commerce Development Strategy——Yijiupi CEO Wang Chaocheng 15:20-15:40 Supply Chain Finance as a Lubricant for B2B Driving Traditional Business——51 Order CEO Chen Xian 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain——Zhanghe Tianxia CEO Yang Lixiang 16:00-16:30 Integrating Small and Micro Retail, Reconstructing Business Ecosystem——Quanshi Vice President Miao Dong 16:30-16:50 B2B Investment Principles and Ideas——Legend Capital Vice President Zhao Mingwei 17:00-17:30 Roundtable Forum——Who is the King of FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and friends who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register. **Registration Method: Long-press the QR code below or click "Read Original"** ↓↓↓ Click "Read Original" 【Register】 --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2016-10-13 - Canonical: https://xinjignxiao.com/en/articles/the-secret-to-didi-chuxing-s-success-applied-to-fmcg-marketing-will-it-b-c31f517a/ - Original source: https://mp.weixin.qq.com/s/B7symnmJ3OCBtHjDNo3nBQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671