---
title: "The Retail Logic Has Really Changed! One Operator Achieves Monthly Sales of 10 Million, How Do Distributors Find New Growth?"
description: "In recent years, the retail sector has undergone dramatic changes, but for many distributors, this 'retail revolution' has made business harder. However, some distributors have found new growth by shifting their focus to understanding specific consumer groups and leveraging platforms like Dewu, where they achieve high sales with low costs and high efficiency."
author: "Amy"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-08-07"
categories: "Dealer Operations"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/the-retail-logic-has-really-changed-one-operator-achieves-monthly-sales-4b539fa8.md"
original_source: "https://mp.weixin.qq.com/s/csGw-YrFJyFBCzl3kezFyw"
translation: "https://xinjignxiao.com/zh/articles/%E9%9B%B6%E5%94%AE%E9%80%BB%E8%BE%91%E7%9C%9F%E7%9A%84%E5%8F%98%E4%BA%86-1%E4%BA%BA%E8%BF%90%E8%90%A5%E6%9C%88%E9%94%80%E5%8D%83%E4%B8%87-%E7%BB%8F%E9%94%80%E5%95%86%E9%9D%A0%E4%BB%80%E4%B9%88%E8%B7%91%E5%87%BA%E6%96%B0%E5%A2%9E%E9%95%BF-4b539fa8.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/the-retail-logic-has-really-changed-one-operator-achieves-monthly-sales-4b539fa8/"
citation: "Amy. “The Retail Logic Has Really Changed! One Operator Achieves Monthly Sales of 10 Million, How Do Distributors Find New Growth?.” New Distribution, 2025-08-07. https://xinjignxiao.com/en/articles/the-retail-logic-has-really-changed-one-operator-achieves-monthly-sales-4b539fa8/"
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---

# The Retail Logic Has Really Changed! One Operator Achieves Monthly Sales of 10 Million, How Do Distributors Find New Growth?

> In recent years, the retail sector has undergone dramatic changes, but for many distributors, this 'retail revolution' has made business harder. However, some distributors have found new growth by shifting their focus to understanding specific consumer groups and leveraging platforms like Dewu, where they achieve high sales with low costs and high efficiency.

In recent years, the retail sector has undergone dramatic changes:
Snack discount stores have surged, membership warehouse clubs have reshaped perceptions, private labels have taken turns, terminal low-price battles have intensified, and marketing tactics are constantly being refreshed. It all looks lively, but for many distributors, this 'retail revolution' has resulted in a tougher business environment.
"Inventory still has to be stocked, and payments are still slow to come in. We middlemen are being dragged down," said a distributor who has been in the alcohol business for 15 years.
However, in the same market environment, another group of distributors has taken a completely different trajectory: one alcohol distributor sold 2,000 orders in a single month on the Dewu platform, with a repurchase rate exceeding 30%; a milk powder distributor used a two-person team to support nearly 70% of the company's GMV; and a beauty and personal care distributor, after joining Dewu, achieved monthly sales of 60,000 orders and 11 million yuan in transactions with just one operator.
This is by no means simply 'switching channels to sell goods.' Digging deeper, these pioneers have quietly shifted the underlying logic of their business in a new direction.
The retail logic has changed:
It's not just about 'listing products,' but also 'matching people'
"In the past, I sold whatever the brand gave me; now, I have to find what customers want," summarized a Jiangsu distributor who represents multiple snack brands. He is not alone.
In the past, whether in offline supermarkets or online e-commerce, the advantage of the supply side was absolutely dominant. Whoever controlled upstream resources and secured better channels held pricing power, promotional power, and the consumer's 'choice.'
But consumer demand has fundamentally changed over the past two to three years:
1. Choice overload, craving decision shortcuts:
The vast array of homogeneous products is overwhelming, and users expect to be precisely filtered for quality and aesthetically pleasing options.
2. Value orientation, from cost-performance to 'understands me':
Price is no longer the only consideration; emotional resonance and identity behind the product are increasingly important.
3. Trust shift, word-of-mouth over advertising:
Traditional advertising is losing effectiveness; friend recommendations, community discussions, and influencer seeding have become key purchase triggers.
Over the past two years, we have researched a large number of retail samples that have 'grown against the trend.' Their commonality lies in: deeply cultivating specific users, prioritizing people over products, and matching goods based on user needs to build trust relationships.
For example, the offline supermarket 'Fresh Wind Life' does not do 'all categories, all people,' but focuses on a specific group, such as the middle class, delivering across all scenarios like family, social, and work, creating high-frequency interaction and exclusive trust.
Such samples remind us: the key to future retail is no longer whether you can 'distribute goods,' but whether you match goods 'to the right people.' This also means that the role of distributors must transform—no longer just 'porters' for brands, but to understand people, plan product assortments, and build trust relationships.
The first batch of distributors who flooded into Dewu and made money
What did they do right?
The retail logic has changed, and the role of distributors must also change. Keen distributors are upgrading three core capabilities: better understanding people, better understanding products, and being good at operations.
> 1. Better understanding people: truly know who the target users are, what they think, and what they want;
>
> 2. Better understanding products: not just moving existing SKUs from upstream, but assembling goods, creating exclusive products, and matching channels based on consumer needs;
>
> 3. Good at operations: knowing how to use the influence of content to build trust and repeat purchases.
The Dewu platform provides an excellent practice ground for this transformation. What did they do right on the platform to earn a lot?
1. Understand the audience—first understand the group, then select products precisely
Dewu gathers the youngest consumer group among all e-commerce platforms: one in two post-95s in China uses Dewu, with a male-to-female ratio close to 1:1. As a high-purchasing-power group in tier 1-5 cities, this group transitions from students to professionals to families, making them the absolute mainstay of consumption.
They have the ability to identify quality, are willing to try new things, value experience, and have a strong sense of aesthetics and expression—'interesting things, products with emotional value' have become their core consumption preference.
Many distributors have quickly achieved explosive sales by targeting the real needs and preferences of these young people.
A liquor distributor in Guangzhou, well-versed in young people's preference for 'appearance is justice' and 'tipsy socializing,' developed a 'mini liquor speaker gift box,' which became a bestseller for holiday gifting, selling over 10,000 units annually; they also created a '24-bottle global beer combination gift box,' precisely matching camping and party scenarios, selling 2,000 units in a single month with a repurchase rate exceeding 30%.
But relying on this alone is not enough; savvy distributors use the platform's business opportunity tools, hot lists, and other data to make judgments, combined with their own understanding to filter out products that young people like.
A major beauty distributor used the platform's 'business opportunity list' tool and platform operation recommendations to gain insights into holiday gifting needs, packaging popular makeup items like YSL's small gold bars and Givenchy's red velvet into gift boxes, quickly breaking through 4 million GMV.
2. Understand products—good products are traffic, scenario-based assortment is more likely to explode
On Dewu, products come first. Distributors can no longer just be porters; they must transform into 'product selectors,' flexibly assembling goods for scenarios like gifting, lifestyle, and IP collaborations that are in high demand among young people.
First, gift boxes are Dewu's 'traffic password.' Especially during gifting nodes like Valentine's Day and Qixi, sales are several times higher than usual. Massage chair brand SKG seized the 520 and Mother's Day nodes, launching ceremonial gift boxes that sold over 10 million in 60 days; Mars Dove's Valentine's Day heart message gift box sold 210,000 units.
Second, targeting young people's life scenarios can also multiply sales by 10 times. For example, home care brand Blue Moon found that many Dewu users are renters, so large bottles of laundry detergent were not attractive; small sizes and exquisite packaging were more popular. So they specially made 80g travel packs and 500g small bottles. In the month of launch, sales increased 10 times compared to the previous month; another milk powder distributor combined their milk powder with Starbucks coffee powder to create a 'early bird gift box,' precisely targeting the 'office worker morning energy boost' scenario, achieving high repurchase rates.
Finally, IP collaboration products hit emotional value, making products more likely to explode. Yili's co-branded yogurt with 'Butter Bear' saw Dewu orders account for 60% of all online channels, purely driven by the precision of product and audience matching. Yili's collaboration with 'Line Dog' launched on Dewu and sold out in 3 days, with traffic spilling over to social media discussions and driving other e-commerce platforms to list the product simultaneously.
3. Good at operations—content seeding is conversion
We found that distributors who are good at assembling goods can also move from 'behind-the-scenes supply' to 'front-stage seeding.' Compared to other online platforms, Dewu has a major advantage: content and transactions are completed on the same platform. Users can read a note in the Dewu community, get seeded on a product, and click to buy directly without jumping to another platform. This short path leads to extremely high conversion rates.
A watch distributor posted a review note under the topic of student outfit matching, and one post brought in over 300 orders. The Guangzhou distributor selling mini liquor mentioned earlier used 'unboxing reviews' and focused on 'tipsy party' scenarios for content seeding, while also leveraging the platform to label products as 'Dewu exclusive,' strengthening product scarcity and increasing the product page conversion rate by 40%.
This seamless path from seeding to transaction has also made many merchants realize: on Dewu, content is not marketing; it is part of operations.
Five major platform dividends are exploding
Distributors need to seize the young consumer market opportunity
Behind these success stories are five major dividends that Dewu provides to distributors who align with the new retail logic:
1. Rapid category development, supply shortage, seize the platform dividend period to start quickly
Many operators report that the platform is still in a 'hot demand, scarce supply' stage in multiple sub-categories, especially products that align with young people's preferences, have gifting attributes, or content dissemination power, which are more likely to gain natural traffic and user favor.
A beauty merchant from an industrial belt selling small cosmetics and press-on nails said they didn't even have time to assemble gift boxes or target a specific niche; as soon as they listed on Dewu, they sold out. Many home furnishing brands and merchants also reported: a new brand achieved 1 million GMV in 14 days; a merchant sold a water cup every 6 seconds on average; some home furnishing merchants saw monthly GMV growth exceeding 400%.
It is clear that the platform still has significant room for growth in many categories, far from saturated competition. Now, Dewu's continued investment in 30+ categories such as food, beverages, alcohol, personal care, beauty, home cleaning, and home furnishing, not only provides 10 billion in traffic support but also offers 1 billion in fee subsidies and 500 million in marketing rebates, which is the dividend window for distributors to enter.
2. Rely on 90% natural traffic to start, low traffic costs, more room for distributor product assortments
On Dewu, distributors who understand product selection and assortment can start quickly without much e-commerce foundation.
Unlike other platforms, Dewu mainly relies on product strength to drive natural exposure. This means there is no need to spend a lot of money to grab slots or boost rankings; as long as you have a good product assortment, you can naturally get traffic. For distributors who are not familiar with traffic tactics, this actually leverages their strongest skills: selecting goods, assembling assortments, and creating combinations.
On one hand, using tools like user preferences and community insights, distributors can list as many products as possible; the wider the assortment, the more platform recommendations; the better the combination matches demand, the higher the conversion. On the other hand, products like IP collaborations, gift boxes, and exclusive items that precisely meet consumer needs can avoid price wars, helping distributors increase average order value and profits.
A beauty distributor said they spent zero on advertising on Dewu and sold 11 million in a month, with a return rate of only 2%, far below the industry average of 15%.
3. High personnel efficiency, low operating costs, simple operations
Not only is there more room for selling, but Dewu is also relatively 'friendly' in terms of operating costs: it is understood that operating a Dewu store does not require a dedicated e-commerce team; one person can open a store. This saves a lot of manpower and resources; a 2-3 person team can achieve annual sales of millions or even tens of millions. This scale on other platforms would typically require 2-3 times the team labor costs.
A beauty merchant said: "Platform operations are particularly simple, no need for merchants to do tedious tasks like image design. I save at least 2 people's labor each month, about 20,000 yuan."
4. Low return rate, faster capital turnover, accelerating sales rhythm
Many distributors also have headaches with after-sales issues, but Dewu's return rate is less than 10%. Because the platform established a 'genuine product' mindset in users' minds early on with its 'authenticate first, ship later' model, users are more willing to trust the platform to provide quality goods, naturally leading to lower return rates.
Dewu's payment cycle is as fast as 7 days, so distributors hardly need to hold deep inventory, allowing for faster product turnover.
A digital products distributor said: "Previously, in wholesale, goods were in transit for two months; now, with weekly payments, I dare to double my stock, and the sales rhythm is much faster."
5. High audience reach efficiency, one window reaches multiple channel levels
Originally, distributors had to reach consumers through multiple cities and multiple agency levels, but some distributors report that through the Dewu platform, they can break through geographical and traditional agency level limitations and find incremental audiences.
It is understood that a distributor selling imported milk powder on Dewu initially thought it would only sell well in tier 1 and 2 cities, but unexpectedly reached the lower-tier market, an incremental customer segment that is unreachable through traditional channels.
The distributor first noticed that many city streets were already filled with polar blue Dewu delivery boxes, from provincial capitals to some prefecture-level cities and towns, penetrating tier 1-5 cities. So they tried it and found that many young parents in tier 4 and 5 cities were also ordering on Dewu. "I never thought of this before; I could hardly reach these people offline."
Conclusion
Against the backdrop of pressure on offline channels and intense merchant competition, Dewu offers a 'low-cost, high-return' new solution. It does not rely on spending money to acquire customers or strong operational push, but rather on understanding users, designing product combinations, and using content to drive sales. More importantly, it provides a sustainable direction for the future: leveraging audience insights and product innovation to achieve differentiation and re-establish the core value of distributors.
For distributors who are truly willing to 'get closer to users' and find growth breakthroughs through understanding, Dewu may be a good new starting point for growth.
Now, Dewu's dividends are continuing to explode, with 32 new ten-billion-level sub-tracks added, and a million-selling product born every 15 minutes: categories such as alcohol and health products, maternal and infant supplies, snacks and beverages, clothing and accessories, and digital 3C are seeing strong supply and demand. Offline stores, distributors, and brand owners can all get on board.
The platform also offers heavy subsidy policies: 1 billion in fee subsidies + 500 million in marketing rebates + 0 deposit, allowing a 2-3 person team to easily achieve a million-dollar business! Interested distributors can quickly scan the QR code below to register.


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## Citation metadata

- Publisher: New Distribution
- Author: Amy
- Published: 2025-08-07
- Canonical: https://xinjignxiao.com/en/articles/the-retail-logic-has-really-changed-one-operator-achieves-monthly-sales-4b539fa8/
- Original source: https://mp.weixin.qq.com/s/csGw-YrFJyFBCzl3kezFyw

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