---
title: "The Most Practical Way for Salespeople to Succeed: 'Bold, Meticulous, Thick-Skinned'"
description: "At a high school graduation party, we asked our Chinese teacher how he won over his beautiful wife. He replied without hesitation: 'I'll tell you a secret in seven words: bold, meticulous, thick-skinned.' These seven words are not only a winning formula in romance but also the golden rule for successful salespeople."
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published: "2016-04-19"
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---

# The Most Practical Way for Salespeople to Succeed: 'Bold, Meticulous, Thick-Skinned'

> At a high school graduation party, we asked our Chinese teacher how he won over his beautiful wife. He replied without hesitation: 'I'll tell you a secret in seven words: bold, meticulous, thick-skinned.' These seven words are not only a winning formula in romance but also the golden rule for successful salespeople.

At a high school graduation party, we asked our Chinese teacher how he managed to win over his beautiful wife. He replied without hesitation: "I'll tell you a secret in seven words: bold, meticulous, thick-skinned." In the game of love, these seven words are indeed an invincible weapon. We often notice that some idle guys around us often have a beautiful girlfriend on their arms, and these girls may not have been conquered by money, power, or looks, but they surrender under the fierce attack of these seven words. And these seven words are also the seven-character mantra for a successful salesperson.

1. Bold. This requires us to have confidence in ourselves and a fearless spirit towards the goals we have identified. With a firm determination to win, we must actively and aggressively pursue. If you fall in love with a woman but dare not tell her or launch an offensive, you will inevitably end up with "flowers fall helplessly, and the river flows eastward," leaving you in self-pity. The same applies in sales. A pie won't fall from the sky; if you don't proactively go out to find customers and communicate with them, you will never have results. Why does the President of the United States smile at everyone he meets? Because they have a mindset of ruling the world. To achieve success, we must, like great men, proactively smile and shake hands with others.

As a salesperson, how can you make yourself "bold"?

1. Have confidence in your company, your product, and yourself. Always remind yourself: our company is strong, our product has advantages, I am capable, my image is trustworthy, I am an expert, I am a person of importance, I am the best.

2. Prepare thoroughly before visiting clients. Make sure to check: Are all necessary materials brought? Is my image impeccable? Do I walk with my head up and chest out? Is my expression relaxed?

3. Maintain a balanced mindset. Just as when pursuing a woman you admire, you are not begging for her favor but letting her not miss a man who can make her happy; similarly, when facing clients, you must have this balanced mindset: the client is important, but I am equally important. If we cooperate, they will bring me performance, and I will bring them opportunities to create wealth.

2. Meticulous. This requires us to be good at reading people and catering to their preferences. What touches a woman's heart the most? It's knowing her, understanding her, and caring for her in small ways: putting a coat on her when the wind rises; presenting roses on her birthday; listening attentively when she's upset. No woman can resist such gentle tactics. The same applies when dealing with clients. What does the client care about most? What worries them most? What satisfies them most? What taboos do they have? Only by capturing these from their words and actions can your conversation be targeted and your service be effective. Otherwise, you're just making a fuss, and your goal becomes "the moon in the water, the flower in the mirror."

So, as a salesperson, how can you be "meticulous"?

1. Progress through learning. Only with extensive knowledge can you have sharp thinking. You must be familiar with the company, the product, the technological background, and professional knowledge.

2. Look into the other person's eyes during conversations. Looking into their eyes shows your confidence, and since "the eyes are the windows to the soul," you can see through their gaze what they haven't expressed in words. A person's eyes cannot deceive.

3. Learn to listen. Besides expressing your views correctly and concisely, it's more important to listen more. Listening is not perfunctory but heartfelt understanding, exchanging that unspoken rapport.

3. Thick-skinned. Thick-skinned is actually a synonym for excellent psychological quality, requiring us to correctly understand setbacks and failures and have unyielding courage. What do you do when a woman says "no" to you? Veterans in romance know that you must not give up easily. If 100 proposals fail, perhaps the 101st will succeed. Otherwise, your beloved marries someone else, and the groom is not you; regret is hard to swallow. Similarly, in sales, we will face many failures. But you must be patient and believe that all failures are preparations for your future success. There are a thousand roads in this world, but only one leads to the destination. If you're lucky, you might succeed on the first try, but if not, you may have to try many times. Remember: every wrong road you take brings you one step closer to success. He who laughs last laughs best. Why are there both successful and failed people in this world? The reason is simple: successful people always persist one step more than failures.

So, as a salesperson, how can you make your "skin thick"?

1. Always maintain confidence in yourself. If a deal doesn't go through, it's not because of your ability but because the timing isn't right; it's not that our product is bad but that it's not suitable.

2. Have a firm determination to win. Even though you've failed many times, you will eventually succeed.

3. Continuously summarize your successes and dig out your strengths.

4. Correctly understand failure. Failure is the mother of success.

5. Savor the sense of achievement after success, which will continually stir your desire to conquer. Struggling with heaven is endless joy; struggling with earth is endless joy; struggling with people is endless joy. Treat every negotiation with a client as an opportunity to conquer them with your charisma and courage.

As long as you wield the seven-character mantra "bold, meticulous, thick-skinned" to perfection, believe that in love you will be a winner, and in business you will be a success.

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