---
title: "The Most Popular Advertising Slogans from 1979 to 2000, Which One Do You Know Best?"
description: "This article reviews the most iconic advertising slogans in China from 1979 to 2000, reflecting the changes in society and consumer culture over two decades. It highlights how these slogans have become nostalgic classics that evoke memories of a bygone era."
author: "New Distribution"
publisher: "New Distribution"
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published: "2016-12-28"
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# The Most Popular Advertising Slogans from 1979 to 2000, Which One Do You Know Best?

> This article reviews the most iconic advertising slogans in China from 1979 to 2000, reflecting the changes in society and consumer culture over two decades. It highlights how these slogans have become nostalgic classics that evoke memories of a bygone era.

Introduction:
Advertising is something that annoys you when you see it, but decades later, looking back, it becomes extraordinarily familiar. The changes in advertising reflect the changes of the times, the evolution of trends, and the footprints of life.
Beautiful things are always rare and nostalgic; these advertisements have become classic fragments in our memories, unforgettable classics.
Among the most popular advertising slogans in China during the last 20 years of the last century, which one do you know best?

**1979**
**Citizen leads the new trend in watches, quartz technology renowned worldwide.** (Citizen)
**Coca-Cola adds joy** (Coca-Cola)
With outstanding electronic technology, contribute to Sino-Japanese friendship. (SONY)
Provide accurate timekeeping for all sectors of society. (Seiko)
Let's fully master the truck heads that can transport goods quickly and efficiently (Isuzu Motors)

**1980**
**It tastes great!** (Nescafé)
—This is probably the earliest form of petit-bourgeois sentiment in China!
**Rich and fragrant, lingering aftertaste.** (Maxwell House)
Advanced quartz technology, accurate to the second. (Plum Watch)
Domestic initiative, renowned both at home and abroad. (Pearl Cream)
Serve the people, time for the masses. (Titoni Watch)

**1981**
**"Feiyue" goal—world advanced level** (Feiyue TV)
"Feiyue" spirit—everything for the user (Feiyue TV)
Wear Rado, conquer the world. (Rado)

**1982**
**It's Coca-Cola** (Coca-Cola)
When the car reaches the mountain, there is always a road; where there is a road, there is a Toyota. (Toyota)
Quality first, user first. (Jinxing TV)
Unique design, latest product, ladies' automatic watch. (Oriental Watch)

**1983**
**Yanwu, Yanwu, a song and a feeling.** (Yanwu Recorder)
**"Kaige" brings good news, reaching new heights.** (Kaige TV)
Everything for the user, responsible for the user. (Hisense TV)

**1984**
Pepsi, the choice of a new generation. (Pepsi-Cola)
Quality first with Sharp (Sharp)
**Reeb Beer, truly unique.** (Reeb Beer)
Shanghai Volkswagen is always with you (Volkswagen)
Weili Washing Machine, a gift of love for mothers. (Weili Washing Machine)

**1985**
**Dabao, see you every day** (Dabao)
"Dabao every day" has become a mark and symbol
Quality Lenovo--Sharp (Sharp Electronics)
SONY, is this the first time you've seen this name? (SONY)

**1986**
Wanjiale, happy for every family (Wanjiale Appliances)
Philips--the symbol of cutting-edge technology (Philips)
Exquisite and durable, globally respected (Citizen Watch)
Shanghai Santana, new trend in automobiles (Santana)

**1987**
**When the sun rises, our love lasts forever** (Sun God)
(I know you've already sung it, don't suppress your heart)
Two tablets, SmithKline intestinal worm cleanser (Sino-American SmithKline)
First-class products, bring honor to your feet (Shanghai Shoe Polish)
High quality and new styles praised worldwide, international famous watch Citizen (Citizen)

**1988**
**Meticulous creation, meticulous service** (Jinxing TV)
New generation symbol of the automotive industry (Guangzhou Peugeot)
Gathering stars of technology, creating electronics pioneer (Xinghe Audio)

**1989**
**Irresistible feeling Can't Beat the Feeling** (Coca-Cola)
Irresistible feeling was the most popular advertising slogan in China in the 1980s.
Where to go for a trip to Central Plains? Zhengzhou Asia (Asia Mall)
This year twenty, next year eighteen (Baili Beauty Soap)
China Eastern Airlines, flying to the world (China Eastern Airlines)
Rongsheng, Rongsheng, the guarantee of quality (Rongsheng Refrigerator)

**1990**
Carlsberg, probably the best beer in the world (Carlsberg Beer)
Only melts in your mouth, not in your hands (M&M's)
Thousands of roads in cities and countryside, every road has Aerospace (Aerospace Automobile)
Go to work happily, come home safely (Public service ad)
She works, you rest (Kaige Automatic Washing Machine)
Proper protection, flexible stretch (Band-Aid)
Everyone who uses it says it's good (Daktarin Cream)
Leading by one step, Shenhua Appliances (Shenhua Appliances)
To drive a first-class car, Jiangxi Isuzu (Jiangxi Isuzu)
Leopard in the snow, treasure in the snow, sending treasure in the snow (Snow Leopard Leather)

**1991**
**Drink Wahaha, eat with a good appetite (Wahaha)**
A burst of rich fragrance, a wisp of warmth (Southern Black Sesame Paste)
Drink Beck's, listen to yourself (Beck's Beer)
Everyone seeks health, longevity 505 (505 Magic Energy Bag)
Tianci Cup, Tianci Cup, one for you, one for me, one after another (Tianci Cup)
**Once Remy Martin is opened, good things come naturally (Remy Martin)**
This classic slogan was written by music genius Huang Zhan.
Asia, the place where the sun rises (Asia Mall)

**1992**
**Xinfei's advertising is good, but not as good as Xinfei refrigerator** (Xinfei Refrigerator)
Master Kong instant noodles, delicious and visible (Master Kong)
Peace year after year, Sanjiu Weitai's promise (Sanjiu Weitai)
How to relieve worries? Only Dukang (Dukang Wine)
Space-age beverage (Tang)
With health, naturally shiny (Pantene Shampoo)
Let life show its healthy nature (Sun God Oral Liquid)
Professional health care, utmost sincerity (Sun God Oral Liquid)
Knock on the door of celebrities, share a splendid life together (Shanghai Boutique Mall)
Beauty in women (Shanghai Women's Products Store)
How many Southern motorcycles, how many touching stories (Southern Motorcycle)
**Not about eternity, only about having had it** (Titoni Watch)
In 1992, advertising mogul Mr. Zhu Jiading, together with Chow Yun-fat and Wu Qianlian, created a top-tier commercial. The line "Not about eternity, only about having had it" became an eternal classic. Such a grand production is still rare today.

**1993**
What will happen tomorrow (Lenovo Group)
The hottest news this summer (Xiling Refrigerator)
One call, the world responds (Runxun Communications)
Zhongyi Refrigerator, everyone is satisfied (Zhongyi Appliances)
Youth Treasure, keeps you young forever (Youth Treasure)
**Yanjing Beer, refreshing and pleasant (Yanjing Beer)**
Don't be too stylish (Shanshan Suits)
Take the Fukang road, ride the Fukang car (Fukang Car)
A good horse needs a good saddle, a good car needs Fengfan (Car battery)
China's famous car, Jialing Motorcycle (Jialing Motorcycle)
The style of a winner (Cherokee Sedan)
Send you a new "wife" every day (Taitai Oral Liquid)
Star style, pure care (Maxam)
Yisili makes me more beautiful (Yisili)

**1994**
Sheep, sheep, sheep, get rich from sheep (Hengyuanxiang)
Drink Kongfuyan Banquet Wine, write articles under heaven (Kongfuyan Banquet Wine)
Have you drunk it today? (Robust)
Haier, sincere forever (Haier Appliances)
Peony is good, but it must be loved by the beloved (Peony TV)
Longing for the child to become a dragon, Subor Learning Machine (Subor Computer Learning Machine)
Soft skin starts with Pond's (Pond's Skincare)
Provincial excellent, ministry excellent, Ge You? (Shuanghui Ham Sausage)
Cars need fuel, I need Red Bull (Red Bull Beverage)
Take the Chinese road, ride the FAW Audi (FAW)
Ride the Qingqi, succeed immediately (Qingqi Motorcycle)
Create a beautiful future together, enjoy a beautiful life together (Midea Appliances)
Where the golden arrow goes, health comes (Goldenseal Lozenges)
Let a hundred million people become smart first (Giant Brain Gold)

**1995**
Leading by one step, Shenhua Appliances (Shenhua Washing Machine)
Rongshida, the tide of the times (Rongshida Washing Machine)
Let's make things better (Philips)
Kongfujia Wine, makes you miss home (Kongfujia Wine)
Life can't do without this opening (Kouzi Wine)
Every "Shenzhou" is sought after by thousands of families (Shenzhou Water Heater)
If you want good skin, use Dabao morning and night (Dabao)
Erdos cashmere sweaters, warm the world (Erdos Cashmere)
Authentic Coconut Palm Juice, white and tender (Coconut Palm Juice)
What to drink this summer? 828 Vegetable Juice (828 Vegetable Juice)
Running around, you need to drink Songhe good wine (Songhe)
**Own a Santana, travel the world without fear (Santana Sedan)**
In 1995, the slogan "Own a Santana, travel the world without fear" was born. It was the summary of nearly a decade from "Shanghai Santana, new trend in automobiles" in 1986 to "Shanghai Volkswagen is always with you" in 1994.
We think more for you (Gree Air Conditioner)
It's great to be a woman (Taitai Oral Liquid)

**1996**
Weiwei Soy Milk, joyful and happy (Weiwei Soy Milk)
The sun is redder, Changhong is newer (Changhong TV)
The Great Wall never falls, domestic products should be self-reliant (Aoni Soapberry Shampoo)
In fact, men need care more (Lizhu De Le)
Kaikai Shirts, leader style (Kaikai Shirts)
Everything is in control (Ericsson)
**Technology with a human touch (Nokia)**
Leap beyond limits (Motorola)
Let's make things better (Philips)
Great Wall beacon fire, transmitting messages thousands of miles (Siemens)
Every year, every day, we are making progress (Lenovo Computers)
Rongshida, the tide of the times (Rongshida Appliances)
Wear Jinhou leather shoes, walk the golden road (Jinhou Leather Shoes)
**East, west, south, north, middle, good wine is in Zhanggong (Zhanggong Wine)**
Eternal green, eternal Qinch (Qinch Wine)
Hongxing Royal Wine, blending your true feelings (Hongxing Royal Wine)
Ride a Red Flag car, walk the Chinese road (Red Flag Sedan)

**1997**
**Hundred Years Runfa ad slogan: "Black hair, tied for a hundred years"**
With that true feeling, return to the old place, seek the reunion of the past. "If the separation and reunion of life is like a play, then the fate of a hundred years is arranged long ago," expressing people's yearning for beautiful things! This ad perfectly blends artistic conception and emotion, commerce and culture, brand and star, truly a classic!
We are always trying (Aido Appliances)
Chinese life, Chinese Meiling (Meiling Refrigerator)
No best, only better (Aucma Freezer)
**Good air conditioning, made by Gree (Gree Air Conditioner)**
Good teeth, good appetite, strong body, everything tastes good (Lantian Liubizhi)
Refreshing and clean, not tight (Biore Facial Cleanser)
China is always in my heart (Zhonghua Toothpaste)
Protect your throat, please use Golden Throat Lozenges (Golden Throat Lozenges)
New concept of calcium supplementation, absorption is key (Longmu Zhuanggu Granules)
**Sow the seeds of happiness, hold up tomorrow's sun (Seed Wine)**
(This slogan has some connotation, hahaha~~)
**Drink Huiyuan Juice, walk the road to health** (Huiyuan Juice)
Bitter pursuit, sweet enjoyment (Yili Ice Cream)
Hualong Noodles, see you every day (Hualong Instant Noodles)
Eat Huafeng, all roads lead to success (Huafeng Instant Noodles)
In my eyes, only you (Wahaha Purified Water)
Yuanda, opening a new era of central air conditioning (Yuanda Air Conditioning)
**While others still focus on "big" matters, NEC focuses on "small" matters** (NEC Pager)

**1998**
New year, new ideas, fresh and interesting, congratulations and happiness, Coca-Cola (Coca-Cola)
True gold does not fear fire (Jinzheng VCD)
Lots of blessings, lots of satisfaction (Fuman Duo Instant Noodles)
**Future Cola, future choice (Future Cola)**
Nongfu Spring is a bit sweet (Nongfu Spring)
Fresh and refreshing every day (Jiaoshu Sanitary Pads)
Haier, made in China (Haier)
A man should have his own voice (Alcatel Mobile Phone)
From bigger to better (Changhong Appliances)
Cool and refreshing, enjoyed by the whole family (Liushen Shower Gel)
Home with Sanyo, warm in winter and cool in summer (Sanyo Air Conditioner)
27-layer purification (Robust Purified Water)

**1999**
Rejoice, that's confidence (Rejoice)
Footsteps reach every day of life (Sohu)
Knowledge changes destiny (Public service ad)
Technology makes you more relaxed (Business Pass)
Nothing big deal (Fengyun Dan)
Crystal clear, refreshing to the heart (Sprite)
Treat kidney deficiency, use Huiren Shenbao (Huiren Shenbao)
(Replenish the overdrawn kidneys~~~)

**2000**
Pager, mobile phone, Business Pass, not one less (Business Pass)
...What else do you remember?
Everyone can add...
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